Google Search Change History 2016

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2016’s Google changes and updates across PPC & SEO

2016 has been a turbulent year for us all with life changing events such as Brexit, various high profile celebrity deaths and Trump taking over the US. It wasn’t all bad news however, with the Queen turning 90, British success at the Rio Olympics and how could we forget Boaty McBoatface. You can see more of 2016’s trends here.

It wasn’t all about trends this year though, in the digital search community we also endured a large amount of changes, which made us adapt and progress. Below we have outlined a timeline of search events which impacted the Google search results page and in effect PPC and SEO strategies across all businesses and industries!

  • January: Google Core Algorithm Update
  • February: AdWord Adverts Removed from Right Side Bar
  • April: Facebook Launch Live Streaming
  • May: Mobile Ranking Algorithm Boost
  • June: AdWords Introduce Tablet Bidding
  • June: AdWords Advert Labels Go Green
  • August: AdWords Introduce Expanded Ads
  • September: ‘Possum’ Update
  • September: Demographic Targeting for Search Ads
  • September: Penguin Goes Real-Time

  • October: AdWords Introduce Responsive GDN Ads
  • October: PPC Mobile Message Extensions Available
  • October: GDN Gets Keyword Targeting
  • November: RIP Vine
  • December: Bing Introduce Expanded Ads

Whether you use the above to recap the year or swat up to impress, a lot has happened in 2016 with Google Search and it doesn’t end there. 2017 already holds exciting developments including a redesign for Google AdWords (woohoo) and also some changes to local search ads using promoted pins, so stay tuned as we’ll have updates all year round.

Jenny Farnfield
Jenny Farnfield graduated from Southampton Solent University with a 2:1 Degree in Advertising, and brings extensive commercial, digital and marketing acumen to the team at Digital Clarity. Jenny has been recognised by both UK Search Awards and the Ecommerce Awards. Jenny is also IDM certified, and utilises a rigorous, granular approach to digital marketing. With over 6 years’ experience, Jenny digs deep to find solutions and uses an immersive approach in her accounts, turning numbers and data into actionable solutions for her clients.
“Big ideas come from the unconscious. This is true in art, in science and in a
“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” ― David Ogilvy, Ogilvy on Advertising .
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#madmen #admen #marketing #marketingdigital #digitalagency #digitalclarity #davidogilvy #davidogilvyquotes

Posted 13 hours ago.

“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” ― David Ogilvy, Ogilvy on Advertising . . . #madmen #admen #marketing #marketingdigital #digitalagency #digitalclarity #davidogilvy #davidogilvyquotes

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Intuition is always right in at least two important ways;
- It is always in resp
Intuition is always right in at least two important ways;
- It is always in response to something.
- it always has your best interest at heart. #motivation #wordsofwisdom #thursdayquotes #mindfulness #instaquotes

Posted 1 week ago.

Intuition is always right in at least two important ways; - It is always in response to something. - it always has your best interest at heart. #motivation #wordsofwisdom #thursdayquotes #mindfulness #instaquotes

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Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset
Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset #business #growth #thesupperclub

Posted 1 week ago.

Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset #business #growth #thesupperclub

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This is not the end. This is the beginning. Well done lionesses #proud #england
This is not the end. This is the beginning. Well done lionesses #proud #england #lionesses #worldcup #football #soccer #girlpower #👏 #🏴󠁧󠁢󠁥󠁮󠁧󠁿

Posted 3 weeks ago.

This is not the end. This is the beginning. Well done lionesses #proud #england #lionesses #worldcup #football #soccer #girlpower #👏 #🏴󠁧󠁢󠁥󠁮󠁧󠁿

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If you are not willing to risk the usual, you will have to settle for the ordina
If you are not willing to risk the usual, you will have to settle for the ordinary #motivation #wordsofwisdom #successquotes #wednesdaywisdom #wednesday #success #digitalclarity

Posted 3 weeks ago.

If you are not willing to risk the usual, you will have to settle for the ordinary #motivation #wordsofwisdom #successquotes #wednesdaywisdom #wednesday #success #digitalclarity

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An excellent afternoon of information and insight on global prime markets #prime
An excellent afternoon of information and insight on global prime markets #primeproperty #superprimeproperty #superprime #savills #realestate

Posted 3 weeks ago.

An excellent afternoon of information and insight on global prime markets #primeproperty #superprimeproperty #superprime #savills #realestate

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American Icons is now open at the Opera Gallery London #operagallery #operagalle
American Icons is now open at the Opera Gallery London #operagallery #operagallerylondon #art #artoninstagram #keithharing #popart #nycart #streetart #digitalagency #digitalart #artists #americanicons

Posted 3 weeks ago.

American Icons is now open at the Opera Gallery London #operagallery #operagallerylondon #art #artoninstagram #keithharing #popart #nycart #streetart #digitalagency #digitalart #artists #americanicons

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WHAT is this life if, full of care,
We have no time to stand and stare?
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No tim
WHAT is this life if, full of care,
We have no time to stand and stare?
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No time to stand beneath the boughs, And stare as long as sheep and cows:
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No time to see, when woods we pass, Where squirrels hide their nuts in grass: .
No time to see, in broad daylight, Streams full of stars, like skies at night: .
No time to turn at Beauty’s glance,And watch her feet, how they can dance: No time to wait till her mouth can
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Enrich that smile her eyes began?
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A poor life this if, full of care,
We have no time to stand and stare.
.

WH Davies

Posted 3 weeks ago.

WHAT is this life if, full of care, We have no time to stand and stare? . No time to stand beneath the boughs, And stare as long as sheep and cows: . No time to see, when woods we pass, Where squirrels hide their nuts in grass: . No time to see, in broad daylight, Streams full of stars, like skies at night: . No time to turn at Beauty’s glance,And watch her feet, how they can dance: No time to wait till her mouth can . Enrich that smile her eyes began? . A poor life this if, full of care, We have no time to stand and stare. . WH Davies

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