Google Search Change History 2016

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2016’s Google changes and updates across PPC & SEO

2016 has been a turbulent year for us all with life changing events such as Brexit, various high profile celebrity deaths and Trump taking over the US. It wasn’t all bad news however, with the Queen turning 90, British success at the Rio Olympics and how could we forget Boaty McBoatface. You can see more of 2016’s trends here.

It wasn’t all about trends this year though, in the digital search community we also endured a large amount of changes, which made us adapt and progress. Below we have outlined a timeline of search events which impacted the Google search results page and in effect PPC and SEO strategies across all businesses and industries!

  • January: Google Core Algorithm Update
  • February: AdWord Adverts Removed from Right Side Bar
  • April: Facebook Launch Live Streaming
  • May: Mobile Ranking Algorithm Boost
  • June: AdWords Introduce Tablet Bidding
  • June: AdWords Advert Labels Go Green
  • August: AdWords Introduce Expanded Ads
  • September: ‘Possum’ Update
  • September: Demographic Targeting for Search Ads
  • September: Penguin Goes Real-Time

  • October: AdWords Introduce Responsive GDN Ads
  • October: PPC Mobile Message Extensions Available
  • October: GDN Gets Keyword Targeting
  • November: RIP Vine
  • December: Bing Introduce Expanded Ads

Whether you use the above to recap the year or swat up to impress, a lot has happened in 2016 with Google Search and it doesn’t end there. 2017 already holds exciting developments including a redesign for Google AdWords (woohoo) and also some changes to local search ads using promoted pins, so stay tuned as we’ll have updates all year round.

Jenny Farnfield
Jenny Farnfield graduated from Southampton Solent University with a 2:1 Degree in Advertising, and brings extensive commercial, digital and marketing acumen to the team at Digital Clarity. Jenny has been recognised by both UK Search Awards and the Ecommerce Awards. Jenny is also IDM certified, and utilises a rigorous, granular approach to digital marketing. With over 6 years’ experience, Jenny digs deep to find solutions and uses an immersive approach in her accounts, turning numbers and data into actionable solutions for her clients.
Creative juices flowing as we work on new projects...🍷
Creative juices flowing as we work on new projects...🍷

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Creative juices flowing as we work on new projects...🍷

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A wonderful morning at the Surrey HR Forum at the amazing @wwf_uk #surreyhrforum
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Sometimes, planning a strategy for a client, can take an extraordinary amount of
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Sometimes, planning a strategy for a client, can take an extraordinary amount of time. You can’t keep today’s hour for tomorrow – we all know that, but still tend to procrastinate. Benjamin Franklin warns that time is a scarce resource, and if it’s wasted, it cannot be recovered later. This is why mindful planning and work on productivity are so important.... #time #planning #strategicplanning #strategy #marketingstrategy #marketingstrategies #warandpeace #leotolstoy #digitalclarity #ppc #seo #socialmediamarketing #analytics #digitalmarketing #digitalagency

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Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #
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Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #unifiedcommunications #ai #digitaltransformation #digitalclarity #btlcs19 #britannictechnolgies

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So what’s it all about? .
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The digital transformation hype is everywhere and it’s too easy to get caught up
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Workplace Modernisation is a business movement that is against implementing technology for the sake of it
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This year’s Convergence Summit will explore the reasons you commenced your digital transformation journey in the first place
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Excited about attending our client Britannic Technologies Convergence Summit 2019 focussing on Workplace Modernisation at Mercedes-Benz World, Surrey . So what’s it all about? . We know technology should underpin, not dictate . The digital transformation hype is everywhere and it’s too easy to get caught up . Workplace Modernisation is a business movement that is against implementing technology for the sake of it . This year’s Convergence Summit will explore the reasons you commenced your digital transformation journey in the first place . . . . #britannictechnolgies #btlcs #btlcs19 #mercedesbenzworld #digitalclarity #ai #digitaltransformation #digitaltransformationsummit #guildford #weybridge #surrey #convergencesummit #workplacemodernization #code #technology

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We are all enjoying the bold new ad by @theofficialselfridges .
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We are all enjoying the bold new ad by @theofficialselfridges . . . . #selfridges #westend #christmasad #oxfordstreet #advertising #urban #bold #modern #christmas

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