Google Ads Go Green

Estimated Reading Time 2 minutes

In recent weeks, we’ve noticed the use of green ad labels alongside text ads in Google search results, instead of the original yellow ad labels that were introduced in 2013. Apparently this change is still rolling out across desktop and mobile, though in the Digital Clarity office we’re seeing more green than yellow. It also seems to depend on the search term, as the images below display. A search for ‘handbags’ on my computer displays only green adverts, whilst a colleagues computer is only yellow. As well as this, when searching on mobile I’m shown both yellow and green ad labels at different times throughout the day, on the same advert.

Google Green Ads

Google Green Ad

Google told Marketing Land, “Our goal is to make our results page easy to use, and our labelling clear and prominent”, which is something I definitely agree with. Now that the ad label matches the colour of the display URL, it definitely looks cleaner, so it will be interesting to see what the impact of this is, particularly on click through rates. If Google have been testing this for a while like they usually do, the results are sure to be positive.

What are your thoughts on the new green ad labels, or are you still seeing yellow? Get in touch via the below, and let us know what you think of this change.

Sophie Burrows
As a Senior Digital Strategist, Sophie's role is focused around working with clients to achieve their business objectives, through a mixture of digital marketing channels. Having worked closely with clients in a variety of disciplines over the last five years, Sophie has gained an invaluable insight into what makes for a successful campaign. Applying a strategic process along with deep analytics insight has made Sophie an in-demand digital strategist.