Does Music Drive Social Interaction?

Estimated Reading Time 3 minutes

Last night I attended Stripped Back, Fame Music’s fast growing, music talent competition platform which reached its final last week in the UK. With a top judging panel of Huw Stephens, Nina Nesbitt and winning producer Eric Appapoulay, the talent had to be at the top of their game to impress. In short, they blew us away!

The Stripped Back competition takes all that is raw and fresh about acoustic music and opens the opportunity for budding artists to show off their musical skills.

Stripped Back Finalists

Fame Music has been running successful talent searches via global competitions across a range of musical genres and has seen the recent success of Syron, Alfred Hitch and Superball.

They key behind the success of Fame Music is the combination of exciting new music and the utilisation of the artist’s and judges’ social media to build awareness and popularise previously untapped talent.

The three finalists rocked the Hospital Club! Soham De was first up with a unique sound and amazing guitar skills.

Facebook already shows he has 1,727 social followers and searches in Google on his name show clear domination of the page:

Soham De - Google

Second in the competition was Yoji. With a big personality and mesmerising voice, she shone and made her unique songs sound familiar after only one play. Yoji’s Facebook following is currently 3,079 and Soundcloud is showing momentum:

The final act Liam Doyle stepped on stage with a confident and comfortable presence. Likeable from his first note he sang from the heart and got better and better with each song.

Liam currently has 553 followers on Facebook, 2,245 Twitter followers and his YouTube channel has already seen thousands of views. Liam’s domination in the competition came from self-promoting his music and encouraging engagement via his own social media channels to drive the highest public and judge’s combined score in Fame Music.

Music is at the heart of everyone, it shapes clothing styles and sets trends. It triggers memories and evokes emotions and that is why it is so social. Social can help promote music and the artists absolutely but music influences some of the biggest social media platforms today.

For more information on Fame Music and their competitions visit their website.

For further information on promoting your brand via social media channels contact our social team.

Rachel Mepham
With over 15 years’ experience in Digital Marketing, Rachel heads up the team at Digital Clarity. With a deep skill set in the Paid Search, Social Media and Analytics, Rachel is regarded by both clients and peers as one of the most experienced and prolific women in the UK digital space. Her approach and application to digital strategy planning has been used by some of the biggest brands as well as leading advertising and marketing agencies.