Google AdWords Deadline Approaching: Expanded Text Ads

Estimated Reading Time 3 minutes

The switchover to Google’s expanded text ads is fast approaching, are you ready?

Back in July, Google introduced their expanded text ads to all AdWords accounts. Available on both search and display networks, these ads offer double the amount of text, including two clickable headlines, and are said to increase CTR’s by 20%.

Expanded text ads were introduced with mobile in mind, given that mobile searches have now overtaken desktop, and are paving way for the future.

Original ad:

standard text ad

Expanded ad:

google expanded text ad

Currently, both expanded text ads and standard text ads can be created in AdWords, but come January 31st, that will be changing. From that date, it will no longer be possible to create new standard text ads, OR edit standard text ads that are already in your account, though existing ads will still be eligible to be served.

Top tips for expanded text ads

  • Create brand new ads
    • Rather than editing your standard ads to the new style, try writing some fresh ads that utilise all of the extra space you have
  • Make the most of the expanded character limit
    • Use as much of the character limit to promote your services and products, after all, its what it’s there for!
  • Use what you know works
    • If you’ve previously used DKI (dynamic keyword insertion) and it worked, why not use it again for your expanded text ads?
  • Optimise for quality scores
    • Quality score remains a vital part of your AdWords account, so make sure you include keywords within your ads
  • Test and test again
    • Test different ad variations to see which performs best. It could be something as simple as swapping headline 1 and 2, but make sure your ads have served enough for you to be confident with the results
  • Don’t pause standard ads until expanded ads perform well
    • Although you won’t be able to edit or create new standard ads, don’t pause the eta’s until you’re confident their working well in comparison

From January 31st you’ll no longer be able to edit or create standard text ads. Are you ready for this huge change coming to AdWords? For more information on upgrading to expanded text ads or discuss the switchover, get in touch today.

Sophie Burrows
With over 5 years’ experience, Sophie is fast becoming a recognised paid search (PPC) specialist in both Google Ads and Bing Ads. With numerous qualifications in Digital Marketing and Planning under her belt, Sophie is in demand as a pragmatic problem solver and can show immense return on investment (ROI) where others could not. Sophie’s skills lie in understanding a brief and delivering exceptional results for her clients. A true digital maven.
Digital Clarity have been shortlisted for the prestigious UK Search Awards  in t
Digital Clarity have been shortlisted for the prestigious UK Search Awards  in the ‘Best Use of Search in B2B’
.
The UK Search Awards are recognised across the digital marketing industry and the judging is a robust, credible and transparent two-step process, involving pre-scoring and a judging session where the panel discusses each entry in detail .
We are delighted to be recognised in the competitive landscape of B2B Marketing especially amongst our peers that include leading search and digital agencies from across the UK and the globe who are delivering work for the UK market
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#digitalclarity #digitalagency #digitalmarketing #uksearchawards #uksearchawards2019 #ppc #seo #b2b #softwaresales #propertymarketing #luxurymarketing #guildford #surrey #socialmediamarketing #topseo

Posted 3 days ago.

Digital Clarity have been shortlisted for the prestigious UK Search Awards in the ‘Best Use of Search in B2B’ . The UK Search Awards are recognised across the digital marketing industry and the judging is a robust, credible and transparent two-step process, involving pre-scoring and a judging session where the panel discusses each entry in detail . We are delighted to be recognised in the competitive landscape of B2B Marketing especially amongst our peers that include leading search and digital agencies from across the UK and the globe who are delivering work for the UK market . . . #digitalclarity #digitalagency #digitalmarketing #uksearchawards #uksearchawards2019 #ppc #seo #b2b #softwaresales #propertymarketing #luxurymarketing #guildford #surrey #socialmediamarketing #topseo

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Some of the DC team visiting Decorex today at Olympia, London .
Decorex is the i
Some of the DC team visiting Decorex today at Olympia, London .
Decorex is the international interior design show featuring exceptional furniture, fabric, lighting and craft
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#interiordesign #furnituredesign #lighting #lightdesign #kitchendesign #bathroomdesign #wardrobes #decorex #decorex2019 #digitalmarketing #digitalagency #guildford #olympia

Posted 1 week ago.

Some of the DC team visiting Decorex today at Olympia, London . Decorex is the international interior design show featuring exceptional furniture, fabric, lighting and craft . . . #interiordesign #furnituredesign #lighting #lightdesign #kitchendesign #bathroomdesign #wardrobes #decorex #decorex2019 #digitalmarketing #digitalagency #guildford #olympia

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There's everything to be said for being nimble, but rushing for the sake of proc
There's everything to be said for being nimble, but rushing for the sake of proclaiming agility is foolhardy
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Be measured
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The time spent thinking through all possible scenarios and consequences is well spent
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whether it's considering a difficult conversation . or a new pitch to a prospective client
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There's everything to be said for being nimble, but rushing for the sake of proclaiming agility is foolhardy . Be measured . The time spent thinking through all possible scenarios and consequences is well spent . whether it's considering a difficult conversation . or a new pitch to a prospective client . . . #shakespeare #shakespearequotes #friday #businessquotes #business #wordsofwisdom #successquotes #stoicism #meditations #midfulness #digitalclarity #romeoandjuliet

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A Banksy artwork depicting MPs in the House of Commons as chimpanzees has been s
A Banksy artwork depicting MPs in the House of Commons as chimpanzees has been sold for almost £9.9 million, in what organisers say is a record for the street artist
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Devolved Parliament, which is four meters wide, was first unveiled as part of the Bristol artist's exhibition Banksy vs Bristol Museum in 2009
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It went under the hammer at Sotheby's in London on Thursday and after 13 minutes of bidding, sold for £9,879,500. It had a guide price of between £1.5-2 million
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#banksy #art #artistsoninstagram #artist #contemporaryart #satire #artinvestment #artinvestor #sothebys #sothebysonline #artexhibition

Posted 1 week ago.

A Banksy artwork depicting MPs in the House of Commons as chimpanzees has been sold for almost £9.9 million, in what organisers say is a record for the street artist . Devolved Parliament, which is four meters wide, was first unveiled as part of the Bristol artist's exhibition Banksy vs Bristol Museum in 2009 . It went under the hammer at Sotheby's in London on Thursday and after 13 minutes of bidding, sold for £9,879,500. It had a guide price of between £1.5-2 million . . . #banksy #art #artistsoninstagram #artist #contemporaryart #satire #artinvestment #artinvestor #sothebys #sothebysonline #artexhibition

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Happy 21st Birthday Google 🎂 Google is the world's most visited website - it's even one of the most-searched terms on Bing.
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As a Google Premier Partner, we have been delighted to have been on this journey. .
Want to learn more about the Google eco-system and how you can benefit your business? .
Call +441483 388 270 | Email: info@digital-clarity.com | @digitalclarity
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#google #googleads #ppc #seo #ppcagency #seoagency #ppcexperts #digitalmarketing #digitalagency #digitalmarketingagency #socialmediamarketing #facebookads #guildford #surrey #london #hants #berks #bucks

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Happy 21st Birthday Google 🎂 Google is the world's most visited website - it's even one of the most-searched terms on Bing. . As a Google Premier Partner, we have been delighted to have been on this journey. . Want to learn more about the Google eco-system and how you can benefit your business? . Call +441483 388 270 | Email: info@digital-clarity.com | @digitalclarity . . . #google #googleads #ppc #seo #ppcagency #seoagency #ppcexperts #digitalmarketing #digitalagency #digitalmarketingagency #socialmediamarketing #facebookads #guildford #surrey #london #hants #berks #bucks

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Success is a series of small wins. If you get one percent better each day for on
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#suntzu #suntzuartofwar #succes #successquotes #digitalagency #digitalclarity #digitalmarketing #content #mondaymotivation #winning #strategy #digitalexperts #motivation #businessquotes #growthmindset

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Success is a series of small wins. If you get one percent better each day for one year, you'll end up thirty-seven times better by the time you're done. . . . #suntzu #suntzuartofwar #succes #successquotes #digitalagency #digitalclarity #digitalmarketing #content #mondaymotivation #winning #strategy #digitalexperts #motivation #businessquotes #growthmindset

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#google #googleuk #goog
Great meeting our team at Google HQ - what a view! .
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#google #googleuk #googlelondon #ppc #seo #googleads #digitalagency #digitamarketingagency #analaytics #digitalmarketing #guildford #socialmediamarketing #socialmedia #marketingdigital

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Great meeting our team at Google HQ - what a view! . . . #google #googleuk #googlelondon #ppc #seo #googleads #digitalagency #digitamarketingagency #analaytics #digitalmarketing #guildford #socialmediamarketing #socialmedia #marketingdigital

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