LinkedIn announced the launch of the Lead Accelerator program last month which promises better reach to your target market by advertising on LinkedIn but what does this actually mean for marketers?
This announcement means that how advertise see LinkedIn is going to change, LinkedIn have developed a form of remarketing for their social media platform. Most e-commerce sites that you land on will be using *remarketing of some form, Remarketing for most marketers is nothing new; however the concept of remarketing has become very popular by most e-commerce sites. This is something currently missing from LinkedIn. Online Display is the most exciting offering from my perspective within LinkedIn, I feel this is something which they have been missing in previous years. LinkedIn are offering the opportunity to put your advert in front of 332 million members on the LinkedIn network and to be able to extend that across a variety of publisher sites.
The advertising LinkedIn options are explained in our guide:
LinkedIn is also giving you access to measure the impact of your advertising with their full funnel analytics, where you can test and optimise your campaigns.
If you think your business could benefit from advertising on LinkedIn then do not hesitate and contact one of the team today!
*To find the difference between remarketing and retargeting check out our blog