Beginner’s guide to LinkedIn Ads

LinkedIn announced the launch of the Lead Accelerator program last month which promises better reach to your target market by advertising on LinkedIn but what does this actually mean for marketers?

This announcement means that how advertise see LinkedIn is going to change, LinkedIn have developed a form of remarketing for their social media platform. Most e-commerce sites that you land on will be using *remarketing of some form, Remarketing for most marketers is nothing new; however the concept of remarketing has become very popular by most e-commerce sites. This is something currently missing from LinkedIn. Online Display is the most exciting offering from my perspective within LinkedIn, I feel this is something which they have been missing in previous years. LinkedIn are offering the opportunity to put your advert in front of 332 million members on the LinkedIn network and to be able to extend that across a variety of publisher sites.

The advertising LinkedIn options are explained  in our guide:

 guide to linkedin, display advertising on linkedin

LinkedIn is also giving you access to measure the impact of your advertising with their full funnel analytics, where you can test and optimise your campaigns.

If you think your business could benefit from advertising on LinkedIn then do not hesitate and contact one of the team today!

*To find the difference between remarketing and retargeting check out our blog

 

Grace Bethell
Grace Bethell is a BA (hons) Advertising graduate from Southampton Solent University. She has specialised in Digital Marketing as well as being certified in Direct and Digital Marketing by the Institute of Direct Marketing (IDM). Grace wrote her thesis on Social Media, focusing on how brands engage through visual social media platforms. Grace works within the Inbound Search & Social team at Digital Clarity and manages accounts across a range of multi-disciplined verticals.