Coming Soon: AdWords Automatically Updates Your Ads

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Last week we wrote about some new updates coming to the new adwords interface. This week, Google have announced that even more updates that are being introduced.

Earlier this year, Google ran a beta test on a small amount of accounts, which automatically launched machine-generated ads. It didn’t go down well.

From the end of this month, AdWords are giving it another shot. Last week, AdWords began emailing a small amount of account holders mentioning the beta test. This time though, advertisers will be alerted each time an ad is created, and will have 14 days to review the ads.

These ads will be created based on information you’ve provided in your existing ads, such as your headlines, descriptions, ad extensions and relevant information found on your ads’ landing page.”

Following the notification, advertisers will be given 14 days to review the ads. After the 14 days the ads will be automatically enabled, unless the advertiser has chosen to remove them.

Advertisers will also be able to edit, pause or remove any of the automatically created adverts, though Google recommend that the ads are left to gain traction before making a decision.

Why are they introducing this test?

“We’ve found that, on average, having more ads per ad group can increase impressions and clicks”

Google are forever mentioning the need to have between 3 and 5 ads as a best practice, so by automatically introducing new ads, essentially, it will save advertisers time so that they don’t have to spend hours thinking up new adverts. By having 3-5 ads per ad group, you should be able to get a good feel for what sort of copy is making users click.

The new beta feature is currently being rolled out to a select few accounts throughout the USA and the UK.

For more information or if you’re interested in being included within the new beta, contact a member of the team today to see how we can help.

Sophie Burrows
As a Senior Digital Strategist, Sophie's role is focused around working with clients to achieve their business objectives, through a mixture of digital marketing channels. Having worked closely with clients in a variety of disciplines over the last five years, Sophie has gained an invaluable insight into what makes for a successful campaign. Applying a strategic process along with deep analytics insight has made Sophie an in-demand digital strategist.