4 Mobile First Stats in the Shopping Journey

Estimated Reading Time 2 minutes

With 34% of online retail purchases happening on mobile devices, it is vitally important for all companies, especially retailers to grasp the importance of a mobile centric world.

In a recent Think with Google article, the company published data that looked at user engagement online and the impact on Black Friday and Cyber Monday.

The vast amount of data available generally is quite bewildering and when it comes to mobile habits and shopping this becomes crucial.

With the move to Accelerated Mobile Pages, AMP and the impending Mobile First algorithm change, I thought it would be good to share 4 quick fire trends and understand how mobile first is key in retail sales.

The keyword ‘best’
Among the top retail categories, mobile searches on Google related to ‘best’ products has grown 50% in the last year



The importance of Local Search
76% who search on their smartphone for something nearby, visit a business within a day, 28% resulting in a purchase

 

In Store mobile search
82% of smartphone users say they consult their phones on purchases they’re about to make in a store

 

 

Power of video
50% of internet users look for videos related to a product or service before visiting a store

How search can help:

Identifying these key moments in your own strategy using a combination of natural search (SEO) paid search (PPC) and Google analytics will help segment and target your prospective audience and capture those in the moment, with the right message.

To learn more about a mobile first strategy and the power of search, contact the team to learn more.

Reggie James
Having built and sold various technology businesses over the years, Reggie heads the consultancy and commercial side of the business. Approachable and pragmatic, Reggie previously ran the first dot-com to list on the Singapore Stock Exchange as well as developing business strategies for brands whilst at AltaVista and Yahoo! before launching Digital Clarity. As a passive investor, he is also involved in the US public OTC markets.