Estimated Reading Time 2 minutes
With 34% of online retail purchases happening on mobile devices, it is vitally important for all companies, especially retailers to grasp the importance of a mobile centric world.
In a recent Think with Google article, the company published data that looked at user engagement online and the impact on Black Friday and Cyber Monday.
The vast amount of data available generally is quite bewildering and when it comes to mobile habits and shopping this becomes crucial.
With the move to Accelerated Mobile Pages, AMP and the impending Mobile First algorithm change, I thought it would be good to share 4 quick fire trends and understand how mobile first is key in retail sales.
Power of video
50% of internet users look for videos related to a product or service before visiting a store
How search can help:
Identifying these key moments in your own strategy using a combination of natural search (SEO) paid search (PPC) and Google analytics will help segment and target your prospective audience and capture those in the moment, with the right message.
To learn more about a mobile first strategy and the power of search, contact the team to learn more.