3 Tips to Help You Plan & Measure Your Social Media Campaign

So you’ve been able to target your demographic, pinned down where the most receptive audience are, and even come up with an appealing marketing strategy; but how are you going to measure the success of your campaign? As a marketer you need to measure the results of a campaign as well as successfully execute one, here are 3 tips to successfully plan and measure the performance of a social media campaign.

Clearly Define Your Targets

Before your campaign even goes live you need to have identified what exactly you need to get out of it. What is the end goal of running your campaign on social media? Is it to raise the profile of your brand across social channels, increase awareness of a new product/service, or enhance the B2C relationship? By defining what your targets are, you can solve other issues such as what channels will be most appropriate for these goals, or what is the best way to engage with this particular audience on this particular platform? You can implement a clearer, more streamlined strategy based on your goals, making accomplishing them all the more simple.

Measure and Monitor

Now that you know your goals, let’s look at how to measure. There will be different metrics depending on what your goals are, for example:

Engagement:

Are people responding to your posts? Shares, likes, comments etc. any kind of participation should be measured to track the engagement of your social media activity.

Web traffic:

Track how many clicks you’re getting on the URL, how many shares, and check website referrals from social media.

Brand awareness/visibility:

If you want to start being recognised and found in your respective industry, then getting metrics in regards to your reach, exposure, and amplification will be your first port of call. You may later want to compare this to your competitors; which of you are getting your markets attention, whose brand seems more popular?

Conversions:

Measure the impact your social efforts are having on the ‘business’ side of your business. Tracking things such as online sales, form completions, and downloads from your website will give you a good indication of how successful your campaign is.

Analyse and Optimise

If you are keeping up to date with campaign performance you should be aware of its strengths and weaknesses as well as implementing changes as you identify them. To help you, your campaigns data you can use analytics tool such as Sprout social analytics, Meltwater, Hootsuite analytics, or plug in to Google analytics.

Use this data to track your campaigns effectiveness; trim out things that aren’t getting the desired response, enhance those that are, edit your schedule, re-allocate budgets, if your directing people to your site – track their journey while they are there. Make sure to keep a backlog of past data and reports, and a history of the changes you’ve made, this benchmarking will allow you to keep track of where the improvements have come from and just how far your campaigns performance has come.

Identifying and measuring the value of your social media campaigns can go a long way to enhancing your business online. It can also relieve the strain on other online areas and be an extremely beneficial channel of communication between you and your customer.

To find out more about the benefits that social media campaigns can offer your business, contact one of the team at Digital Clarity today.

Nick Blane
Nick is a recent graduate of Music and Live Events Management from Bucks New University in High Wycombe. Though his business background centred within the music industry, his exposure and involvement in marketing and social media engagement for brands, helped him take a more holistic approach and apply his connection of digital with sociology along with his entrepreneurial skills.
As London Fashion Week is in full swing, this quote from one of the doyenne’s
As London Fashion Week is in full swing, this quote from one of the doyenne’s of the industry reminds us that we should never give up. .
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#londonfashionweek #londonfashionweek2020 #cocochanelquotes #inspirationalquotes #digitalclarity #digitalmarketing #digitalconsultancy #motivation

Posted 22 hours ago.

As London Fashion Week is in full swing, this quote from one of the doyenne’s of the industry reminds us that we should never give up. . . . #londonfashionweek #londonfashionweek2020 #cocochanelquotes #inspirationalquotes #digitalclarity #digitalmarketing #digitalconsultancy #motivation

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An intriguing and alternative way to assess agencies – AI
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Ad World Masters A
An intriguing and alternative way to assess agencies – AI
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Ad World Masters Agency of the Year highlights the best agencies around the world, based on its underlying technology and unique data. Digital Clarity - Silver Winners
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The company uses AI (artificial intelligence) and a unique combination of crowdsourced, raw and verified data to assess the calculation for the Agency Score and ranking
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The data of over 10,900 agencies has been processed and assessed by the company’s artificial intelligence algorithms
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The Agency Score is a representation of both digital and human-controlled data such as Reviews, SEO, Social, Web performance, Awards, and more. This Agency of the Year title elevates and promotes the best agencies through factual and objective data
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An intriguing and alternative way to assess agencies – AI . Ad World Masters Agency of the Year highlights the best agencies around the world, based on its underlying technology and unique data. Digital Clarity - Silver Winners . The company uses AI (artificial intelligence) and a unique combination of crowdsourced, raw and verified data to assess the calculation for the Agency Score and ranking . The data of over 10,900 agencies has been processed and assessed by the company’s artificial intelligence algorithms . The Agency Score is a representation of both digital and human-controlled data such as Reviews, SEO, Social, Web performance, Awards, and more. This Agency of the Year title elevates and promotes the best agencies through factual and objective data . . . . #digitalclarity #awardwinning #ppc #seo #digitalagency #digitalmarketingagency #digitalconsulting #digitalconsultant #socialmediamarketing #socialagency #contentcreator #contentmarketing #ai #guildford #surrey #hants #london

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Bring your wellies! Guildford this morning #stormdennis #stormdennis💨 #☔️ #guildford #guildfordsurrey

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One armour that can project confidence and strength is marketing .
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As Napoleon Hill says in his book, Think and Grow Rich, “Most great people have attained their greatest success just one step beyond their greatest failure.” . In these volatile times business needs to be resilient and build those business muscles that have carried you this far . One armour that can project confidence and strength is marketing . Sharing your business in the right way, on the right platform at the right time can reap huge benefits . . . . #business #resilience #wilsonluna #growthmindset #digitalclarity #guildford #mondaymotivation #monday #marketing #digitalagency #digitalconsultant

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After a great few days in Amsterdam, it’s stroopwafels all round 🧇☕️ . . #stroopwafel #amsterdam #ise2020 #integratedsystemseurope #officelife #digitalclarity #guildford #digitalmarketing

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A long drive was rewarded
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A long drive was rewarded by seeing the House, set in the backdrop of the landscaped gardens bathed in beautiful winter sun
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Currently working on enhancing the brand online and developing the ecommerce offering
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Great visiting our client Chatsworth House yesterday . A long drive was rewarded by seeing the House, set in the backdrop of the landscaped gardens bathed in beautiful winter sun . Currently working on enhancing the brand online and developing the ecommerce offering . #chatsworthhouse #chatsworth #derbyshire #ecommerce #royalfamily #royalhouse #art #gardens #fineart #statelyhome #prideandprejudice #janeausten #farmshop #sustainability

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In a world of immediate social media gratification, it is sometimes easy to forget the impact one person can have on society . With the sad passing of Kobe Bryant and the no doubt countless tributes he will receive, it shows that the force for human good will always outweigh the bad . His career and legacy will show how one man overcame negativity to become the top in his profession and inspire countless individuals to do better in their lives. . . . . . #kobe #kobebryant #lalakers

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