3 Tips to Implement Now for LinkedIn Growth

Estimated Reading Time 3 minutes

With all the talk in the press and social media on the number one business tool, LinkedIn, being taken over by the number one business software provider Microsoft, there is countless speculation about what the new LinkedIn could look like.

Questions are being asked about potential integration into Skype and Office and how it could become the starting point for Microsoft to enter the burgeoning Marketing Automation market.

With all this activity, one thing is clear – LinkedIn remains one of the single most powerful sales tools available to organisations today.

Below are 3 quick tips to help you navigate, apply and develop a key LinkedIn sales strategy.

Profile

Creating a killer profile is key. This is often overlooked and bizarrely is the first thing people look at. Key focus areas are:

  • Use the best photo you can – ideally professionally taken and if possible, highlights your personality
  • Keep your work history up to date and relevant
  • Recommendations – if you have don’t have any – ask!
  • Full profile – fill in as much of your profile you can
  • Links – add links to relevant social channels

Content

If content is king, then context is queen. There is nothing worse than seeing a profile where the last posted content or thought piece is over 6 months old.

  • Post regularly and link to your company’s site
  • Have a topic schedule that you can work from over the next 6 months
  • Post content in areas of your knowledge
  • Look at what is in vogue currently and use
  • Add comments to other people’s posts when relevant

Engagement

Treat LinkedIn like any other scenario or sales situation. For example, you would never meet someone for the first time and start selling to them. So don’t do it on LinkedIn.

  • Use your connections to build relationships
  • Send a message to share relevant posts
  • Never connect and sell in 5 minutes
  • Talk and engage in relevant topics
  • Comment on relevant posts

LinkedIn is a strong and strategic business tool. The above are just 3 of numerous areas of planning a strong and strategic approach to engage and win new prospects and customers. It is also an ideal platform to showcase insight and knowledge.

To learn more about the value of LinkedIn, please contact the author or the team on the contact details below.

Reggie James
Reggie James is a seasoned internet brand strategist who has been at the forefront of digital marketing since its inception. Reggie has worked with major search engines and commercial brands to create and build successful business models that are commonplace today. Reggie has a passion for helping companies develop and scale their business through digital application. Reggie is the founder of Digital Clarity and is in demand as a digital strategy consultant in the UK and US.
Creative juices flowing as we work on new projects...🍷
Creative juices flowing as we work on new projects...🍷

Posted 1 week ago.

Creative juices flowing as we work on new projects...🍷

×
A wonderful morning at the Surrey HR Forum at the amazing @wwf_uk #surreyhrforum
A wonderful morning at the Surrey HR Forum at the amazing @wwf_uk #surreyhrforum #hr #trc

Posted 2 weeks ago.

A wonderful morning at the Surrey HR Forum at the amazing @wwf_uk #surreyhrforum #hr #trc

×
And the lights are...on🎄 .
.
.
.
.
#guildford #guildfordsurrey #guildfordtown
And the lights are...on🎄 .
.
.
.
.
#guildford #guildfordsurrey #guildfordtowncentre #guildfordlights #christmaslights #experienceguildford #guildfordhighstreet #highstreet #guildfordphotographer #igsurrey

Posted 2 weeks ago.

And the lights are...on🎄 . . . . . #guildford #guildfordsurrey #guildfordtowncentre #guildfordlights #christmaslights #experienceguildford #guildfordhighstreet #highstreet #guildfordphotographer #igsurrey

×
Sometimes, planning a strategy for a client, can take an extraordinary amount of
Sometimes, planning a strategy for a client, can take an extraordinary amount of time. You can’t keep today’s hour for tomorrow – we all know that, but still tend to procrastinate. Benjamin Franklin warns that time is a scarce resource, and if it’s wasted, it cannot be recovered later. This is why mindful planning and work on productivity are so important.... #time #planning #strategicplanning #strategy #marketingstrategy #marketingstrategies #warandpeace #leotolstoy #digitalclarity #ppc #seo #socialmediamarketing #analytics #digitalmarketing #digitalagency

Posted 2 weeks ago.

Sometimes, planning a strategy for a client, can take an extraordinary amount of time. You can’t keep today’s hour for tomorrow – we all know that, but still tend to procrastinate. Benjamin Franklin warns that time is a scarce resource, and if it’s wasted, it cannot be recovered later. This is why mindful planning and work on productivity are so important.... #time #planning #strategicplanning #strategy #marketingstrategy #marketingstrategies #warandpeace #leotolstoy #digitalclarity #ppc #seo #socialmediamarketing #analytics #digitalmarketing #digitalagency

×
Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #
Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #unifiedcommunications #ai #digitaltransformation #digitalclarity #btlcs19 #britannictechnolgies

Posted 3 weeks ago.

Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #unifiedcommunications #ai #digitaltransformation #digitalclarity #btlcs19 #britannictechnolgies

×
Excited about attending our client Britannic Technologies Convergence Summit 201
Excited about attending our client Britannic Technologies Convergence Summit 2019 focussing on Workplace Modernisation at Mercedes-Benz World, Surrey
.
So what’s it all about? .
We know technology should underpin, not dictate
.
The digital transformation hype is everywhere and it’s too easy to get caught up
.
Workplace Modernisation is a business movement that is against implementing technology for the sake of it
.
This year’s Convergence Summit will explore the reasons you commenced your digital transformation journey in the first place
.
.
.
.
#britannictechnolgies #btlcs #btlcs19 #mercedesbenzworld #digitalclarity #ai #digitaltransformation #digitaltransformationsummit #guildford #weybridge #surrey #convergencesummit #workplacemodernization #code #technology

Posted 3 weeks ago.

Excited about attending our client Britannic Technologies Convergence Summit 2019 focussing on Workplace Modernisation at Mercedes-Benz World, Surrey . So what’s it all about? . We know technology should underpin, not dictate . The digital transformation hype is everywhere and it’s too easy to get caught up . Workplace Modernisation is a business movement that is against implementing technology for the sake of it . This year’s Convergence Summit will explore the reasons you commenced your digital transformation journey in the first place . . . . #britannictechnolgies #btlcs #btlcs19 #mercedesbenzworld #digitalclarity #ai #digitaltransformation #digitaltransformationsummit #guildford #weybridge #surrey #convergencesummit #workplacemodernization #code #technology

×
Moved by the opening of what was then called the Great War, Laurence Binyon penn
Moved by the opening of what was then called the Great War, Laurence Binyon penned

Posted 3 weeks ago.

Moved by the opening of what was then called the Great War, Laurence Binyon penned "For the Fallen" incorporating “Ode of Remembrance” which is read and recited all over the world for those that gave up their lives in the First World War . . . . #remembranceday #forthefallen #lestweforget #guildford #guildfordsurrey #lestweforget🌹 #britishlegion #poppy #digitalclarity #helpforheroes

×
We are all enjoying the bold new ad by @theofficialselfridges .
.
.
.
#selfridge
We are all enjoying the bold new ad by @theofficialselfridges .
.
.
.
#selfridges #westend #christmasad #oxfordstreet #advertising #urban #bold #modern #christmas

Posted 4 weeks ago.

We are all enjoying the bold new ad by @theofficialselfridges . . . . #selfridges #westend #christmasad #oxfordstreet #advertising #urban #bold #modern #christmas

×