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With all the talk in the press and social media on the number one business tool, LinkedIn, being taken over by the number one business software provider Microsoft, there is countless speculation about what the new LinkedIn could look like.
Questions are being asked about potential integration into Skype and Office and how it could become the starting point for Microsoft to enter the burgeoning Marketing Automation market.
With all this activity, one thing is clear – LinkedIn remains one of the single most powerful sales tools available to organisations today.
Below are 3 quick tips to help you navigate, apply and develop a key LinkedIn sales strategy.
Creating a killer profile is key. This is often overlooked and bizarrely is the first thing people look at. Key focus areas are:
- Use the best photo you can – ideally professionally taken and if possible, highlights your personality
- Keep your work history up to date and relevant
- Recommendations – if you have don’t have any – ask!
- Full profile – fill in as much of your profile you can
- Links – add links to relevant social channels
If content is king, then context is queen. There is nothing worse than seeing a profile where the last posted content or thought piece is over 6 months old.
- Post regularly and link to your company’s site
- Have a topic schedule that you can work from over the next 6 months
- Post content in areas of your knowledge
- Look at what is in vogue currently and use
- Add comments to other people’s posts when relevant
Treat LinkedIn like any other scenario or sales situation. For example, you would never meet someone for the first time and start selling to them. So don’t do it on LinkedIn.
- Use your connections to build relationships
- Send a message to share relevant posts
- Never connect and sell in 5 minutes
- Talk and engage in relevant topics
- Comment on relevant posts
LinkedIn is a strong and strategic business tool. The above are just 3 of numerous areas of planning a strong and strategic approach to engage and win new prospects and customers. It is also an ideal platform to showcase insight and knowledge.
To learn more about the value of LinkedIn, please contact the author or the team on the contact details below.