Christmas is fast approaching, and marketers everywhere are gearing up for this crucial time of year. However, many campaign managers fail to take advantage of the festive season and miss out on basic quick wins that can help boost performance. Give yourself the gift of a glowing report for December this year with some of our Christmas PPC optimisations:
It may seem like an odd question, but think about the following example. Say I was writing a blog about keyword stuffing (the practice of including lots of instances of your keyword in a blog or article to try to boost your SEO.
Another day, another reason to go mobile. This week Google are back on the testing, this time with some brand new ‘not mobile friendly’ icons, and are testing whether or not users will respond well to listings with a ‘no mobile’ icon, a ‘mobile’ icon, or no icon at all.
Your microwave… your oven… your DVD player. Everything’s got a clock in it. Why? I’m a respectable middle-class citizen, and am the proud owner of several straight-up, no-frills clocks.
For the distrustful non-clickers among you (get with the times, people!) it’s Duke Nukem, a classic 90s video game character, using a vending machine to gain health points.
Google announced this week that it will be changing the way ads display on mobile, bumping the second line of the ad description in favour of ad extensions.
Welcome, dear writers and readers, to Part 2 of our series on how to improve your copywriting and blogging.
If you work in marketing, you are a writer. Whether you’re writing copy for print or digital, or even just creating meta and H1 tags for your website, it’s vital that your writing is as good as it can possibly be.
Ever heard a comedian make a joke about how much he loves his wife? No, thought not. How about jokes about how much they love getting the tube or other public transport? Again – probably not.
It’s Friday in sunny England, and as the working week comes to an end, so too does DC’s coverage of the Adwords 2014 Conference in London.
Our coverage of the Adwords 2014 Conference continues, with a great presentation from Jack Porter-Smith, a Google community top contributor.
We’re following Google’s latest conference with some interest today – or are at least trying our best, given the terrible sound quality!