Steve McConnell

Steve McConnell graduated from the University of Kent with a degree in English and American Literature in 2007, and comes to Digital Clarity from a blogging and content creation background. Steve loves to write, is fascinated by data and is extremely client-focussed, subscribing to the philosophy that good relationships equals good business for DC and for our clients.

PPC at Christmas: The Most Wonderful Time of the Year

Christmas is fast approaching, and marketers everywhere are gearing up for this crucial time of year. However, many campaign managers fail to take advantage of the festive season and miss out on basic quick wins that can help boost performance. Give yourself the gift of a glowing report for December this year with some of our Christmas PPC optimisations:

Can Google’s Algorithm Tell a Joke?

It may seem like an odd question, but think about the following example. Say I was writing a blog about keyword stuffing (the practice of including lots of instances of your keyword in a blog or article to try to boost your SEO.

Google Testing New Mobile Icons

Another day, another reason to go mobile. This week Google are back on the testing, this time with some brand new ‘not mobile friendly’ icons, and are testing whether or not users will respond well to listings with a ‘no mobile’ icon, a ‘mobile’ icon, or no icon at all.

Steve Jobs, Will.i.am and Hope: Tech Needs a Hero

Your microwave… your oven… your DVD player. Everything’s got a clock in it. Why? I’m a respectable middle-class citizen, and am the proud owner of several straight-up, no-frills clocks.

Microsoft’s Minecraft Acquisition Points to more Ads in Video Games

For the distrustful non-clickers among you (get with the times, people!) it’s Duke Nukem, a classic 90s video game character, using a vending machine to gain health points.

Better get scribbling: Google bumps second line of ad copy on mobile

Google announced this week that it will be changing the way ads display on mobile, bumping the second line of the ad description in favour of ad extensions.

How to Write Good, Part 2:Standing Out from the Crowd

Welcome, dear writers and readers, to Part 2 of our series on how to improve your copywriting and blogging.

How to Write Good, Part 1

If you work in marketing, you are a writer. Whether you’re writing copy for print or digital, or even just creating meta and H1 tags for your website, it’s vital that your writing is as good as it can possibly be.

Why I Hate SEO

Ever heard a comedian make a joke about how much he loves his wife? No, thought not. How about jokes about how much they love getting the tube or other public transport? Again – probably not.

#AWSC2014 – Policy Changes

It’s Friday in sunny England, and as the working week comes to an end, so too does DC’s coverage of the Adwords 2014 Conference in London.

#AWCS2014: 7 Tips for PPC Marketers

Our coverage of the Adwords 2014 Conference continues, with a great presentation from Jack Porter-Smith, a Google community top contributor.

#AWCS2014: Findings so far

We’re following Google’s latest conference with some interest today – or are at least trying our best, given the terrible sound quality!
Looking forward to Masterpiece this week. Here we have #imiknoebel #ludorff #mas
Looking forward to Masterpiece this week. Here we have #imiknoebel #ludorff #masterpiece #masterpiecelondon #art #artist #artoninstagram #artists #contemporaryart #classice

Posted 2 days ago.

Looking forward to Masterpiece this week. Here we have #imiknoebel #ludorff #masterpiece #masterpiecelondon #art #artist #artoninstagram #artists #contemporaryart #classice

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Great talk by Will Butler-Adams CEO of @bromptonbicycle at Smith & Williamso
Great talk by Will Butler-Adams CEO of @bromptonbicycle at Smith & Williamson #smithandwilliamson #entrepreneur #leader #entrepreneurmindset #digitalclarity #growingbusiness

Posted 6 days ago.

Great talk by Will Butler-Adams CEO of @bromptonbicycle at Smith & Williamson #smithandwilliamson #entrepreneur #leader #entrepreneurmindset #digitalclarity #growingbusiness

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Mahatma Gandhi said, “I will not let anyone walk through my mind with dirty fe
Mahatma Gandhi said, “I will not let anyone walk through my mind with dirty feet”. We are therefore what we think. #wordsofwisdom #motivation #motivationalquotes #wisewords #positive #positivevibes #mindfulness

Posted 6 days ago.

Mahatma Gandhi said, “I will not let anyone walk through my mind with dirty feet”. We are therefore what we think. #wordsofwisdom #motivation #motivationalquotes #wisewords #positive #positivevibes #mindfulness

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Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art
Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art collector Patrick Drahi, in a $3.7bn (£2.9bn) deal that restores the auction house to private ownership after three decades on the stock market. #sotheby #sothebysart #art #artcolector #thearts

Posted 1 week ago.

Going, going, gone! Sotheby’s has agreed to a takeover by the billionaire art collector Patrick Drahi, in a $3.7bn (£2.9bn) deal that restores the auction house to private ownership after three decades on the stock market. #sotheby #sothebysart #art #artcolector #thearts

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With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclubl
With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclublondon #clubattheivy #coventgarden #theclubattheivy

Posted 1 week ago.

With all this rain ☔️ so nice to be in the Ivy Club this afternoon #ivyclublondon #clubattheivy #coventgarden #theclubattheivy

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The quieter you become, the more you can hear #mondaymotivation #monday #mondayq
The quieter you become, the more you can hear #mondaymotivation #monday #mondayquotes #businessquotes #simonsinek #startwithwhy

Posted 4 weeks ago.

The quieter you become, the more you can hear #mondaymotivation #monday #mondayquotes #businessquotes #simonsinek #startwithwhy

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Are you measuring what you’re doing? 
A great study’s by @bof on the power o
Are you measuring what you’re doing? 
A great study’s by @bof on the power of different types of influencers. 
Also reading some of the comments below and looking at our own analytics, no. of followers is no clear indication of engagement or conversation with the transactional element lower down the business ending the funnel being driven by micro and nano influencers. 
#analytics #salesfunnel #influencers #content #socialmediamarketing #digitalagency #google #facebook #instagram #pinterest #twitter

Posted 4 weeks ago.

Are you measuring what you’re doing? A great study’s by @bof on the power of different types of influencers. Also reading some of the comments below and looking at our own analytics, no. of followers is no clear indication of engagement or conversation with the transactional element lower down the business ending the funnel being driven by micro and nano influencers. #analytics #salesfunnel #influencers #content #socialmediamarketing #digitalagency #google #facebook #instagram #pinterest #twitter

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Great session and a big thanks to Amanda Phillips of Smith & Williamson on s
Great session and a big thanks to Amanda Phillips of Smith & Williamson on scaling for growth #smithandwilliamson #stevensandbolton

Posted 1 month ago.

Great session and a big thanks to Amanda Phillips of Smith & Williamson on scaling for growth #smithandwilliamson #stevensandbolton

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