Steve McConnell

Steve McConnell graduated from the University of Kent with a degree in English and American Literature in 2007, and comes to Digital Clarity from a blogging and content creation background. Steve loves to write, is fascinated by data and is extremely client-focussed, subscribing to the philosophy that good relationships equals good business for DC and for our clients.

PPC at Christmas: The Most Wonderful Time of the Year

Christmas is fast approaching, and marketers everywhere are gearing up for this crucial time of year. However, many campaign managers fail to take advantage of the festive season and miss out on basic quick wins that can help boost performance. Give yourself the gift of a glowing report for December this year with some of our Christmas PPC optimisations:

Can Google’s Algorithm Tell a Joke?

It may seem like an odd question, but think about the following example. Say I was writing a blog about keyword stuffing (the practice of including lots of instances of your keyword in a blog or article to try to boost your SEO.

Google Testing New Mobile Icons

Another day, another reason to go mobile. This week Google are back on the testing, this time with some brand new ‘not mobile friendly’ icons, and are testing whether or not users will respond well to listings with a ‘no mobile’ icon, a ‘mobile’ icon, or no icon at all.

Steve Jobs, Will.i.am and Hope: Tech Needs a Hero

Your microwave… your oven… your DVD player. Everything’s got a clock in it. Why? I’m a respectable middle-class citizen, and am the proud owner of several straight-up, no-frills clocks.

Microsoft’s Minecraft Acquisition Points to more Ads in Video Games

For the distrustful non-clickers among you (get with the times, people!) it’s Duke Nukem, a classic 90s video game character, using a vending machine to gain health points.

Better get scribbling: Google bumps second line of ad copy on mobile

Google announced this week that it will be changing the way ads display on mobile, bumping the second line of the ad description in favour of ad extensions.

How to Write Good, Part 2:Standing Out from the Crowd

Welcome, dear writers and readers, to Part 2 of our series on how to improve your copywriting and blogging.

How to Write Good, Part 1

If you work in marketing, you are a writer. Whether you’re writing copy for print or digital, or even just creating meta and H1 tags for your website, it’s vital that your writing is as good as it can possibly be.

Why I Hate SEO

Ever heard a comedian make a joke about how much he loves his wife? No, thought not. How about jokes about how much they love getting the tube or other public transport? Again – probably not.

#AWSC2014 – Policy Changes

It’s Friday in sunny England, and as the working week comes to an end, so too does DC’s coverage of the Adwords 2014 Conference in London.

#AWCS2014: 7 Tips for PPC Marketers

Our coverage of the Adwords 2014 Conference continues, with a great presentation from Jack Porter-Smith, a Google community top contributor.

#AWCS2014: Findings so far

We’re following Google’s latest conference with some interest today – or are at least trying our best, given the terrible sound quality!
Success is a series of small wins. If you get one percent better each day for on
Success is a series of small wins. If you get one percent better each day for one year, you'll end up thirty-seven times better by the time you're done.
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#suntzu #suntzuartofwar #succes #successquotes #digitalagency #digitalclarity #digitalmarketing #content #mondaymotivation #winning #strategy #digitalexperts #motivation #businessquotes #growthmindset

Posted 13 hours ago.

Success is a series of small wins. If you get one percent better each day for one year, you'll end up thirty-seven times better by the time you're done. . . . #suntzu #suntzuartofwar #succes #successquotes #digitalagency #digitalclarity #digitalmarketing #content #mondaymotivation #winning #strategy #digitalexperts #motivation #businessquotes #growthmindset

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It’s that time of year! Sunny Brighton and BrightonSEO #brightonseo #seo #digi
It’s that time of year! Sunny Brighton and BrightonSEO #brightonseo #seo #digitalmarketing

Posted 3 days ago.

It’s that time of year! Sunny Brighton and BrightonSEO #brightonseo #seo #digitalmarketing

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Great meeting our team at Google HQ - what a view! .
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#google #googleuk #goog
Great meeting our team at Google HQ - what a view! .
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#google #googleuk #googlelondon #ppc #seo #googleads #digitalagency #digitamarketingagency #analaytics #digitalmarketing #guildford #socialmediamarketing #socialmedia #marketingdigital

Posted 5 days ago.

Great meeting our team at Google HQ - what a view! . . . #google #googleuk #googlelondon #ppc #seo #googleads #digitalagency #digitamarketingagency #analaytics #digitalmarketing #guildford #socialmediamarketing #socialmedia #marketingdigital

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There are two types of people who will tell you that you cannot make a differenc
There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed. .
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#successquotes #successfulwomen #success #successprinciples #successmentor #digitalclarity #ppc #seo #analytics #socialmediamarketing #digitalagency #digitalmarketing #motivation #motivationalquotes #mondayquotes #mondaymotivation

Posted 4 weeks ago.

There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed. . . . #successquotes #successfulwomen #success #successprinciples #successmentor #digitalclarity #ppc #seo #analytics #socialmediamarketing #digitalagency #digitalmarketing #motivation #motivationalquotes #mondayquotes #mondaymotivation

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Your ad can appear on Google at the very moment someone is looking for products
Your ad can appear on Google at the very moment someone is looking for products or services like yours.
Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Learn more. .
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#ppc #seo #google #googleads #marketingstrategy #digitalmarketing #digitalagency #digitalmarketingagency #ppcagency #seoagency #guildford #surrey #london #marketing #digitalclarity

Posted 1 month ago.

Your ad can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Learn more. . . . #ppc #seo #google #googleads #marketingstrategy #digitalmarketing #digitalagency #digitalmarketingagency #ppcagency #seoagency #guildford #surrey #london #marketing #digitalclarity

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“Big ideas come from the unconscious. This is true in art, in science and in a
“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” ― David Ogilvy, Ogilvy on Advertising .
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#madmen #admen #marketing #marketingdigital #digitalagency #digitalclarity #davidogilvy #davidogilvyquotes

Posted 1 month ago.

“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” ― David Ogilvy, Ogilvy on Advertising . . . #madmen #admen #marketing #marketingdigital #digitalagency #digitalclarity #davidogilvy #davidogilvyquotes

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Intuition is always right in at least two important ways;
- It is always in resp
Intuition is always right in at least two important ways;
- It is always in response to something.
- it always has your best interest at heart. #motivation #wordsofwisdom #thursdayquotes #mindfulness #instaquotes

Posted 2 months ago.

Intuition is always right in at least two important ways; - It is always in response to something. - it always has your best interest at heart. #motivation #wordsofwisdom #thursdayquotes #mindfulness #instaquotes

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Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset
Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset #business #growth #thesupperclub

Posted 2 months ago.

Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset #business #growth #thesupperclub

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