On Friday, Google officially confirmed the rollout of their real-time update to the Penguin algorithm on the Webmaster Central blog. Previously, if you were hit with a penalty via the Penguin algorithm, you would wait until the next iteration of the algorithm to see an impact. Now the algorithm is in real-time, and is just one of over 200 unique signals that Google uses to help users find the most relevant content to their search.
It’s been a big year for Google so far (is there ever not a big year for Google?) with right hand side listings being removed, expanded text ads being introduced, and the arrival of the Accelerated Mobile Pages (AMP) project. Although AMP was actually introduced back in February, you may still be wondering what AMP actually is.
Recently I wrote a blog about Dynamic Search and some of the key benefits of using these unique campaigns. Dynamic search ads (DSAs) can be highly valuable to an account, and while they can be time saving in some areas, they still require optimisation similar to any other campaign.
Estimated Reading Time [est_time] In its most basic form, dynamic search ads (DSA) are dynamically generated ads based on the content of your website.
In recent weeks, we’ve noticed the use of green ad labels alongside text ads in Google search results, instead of the original yellow ad labels that were introduced in 2013.
Back in 2015, Google updated the Shopping Products Feed Specification, requiring merchants to submit valid GTINs for any products that were from a list of 50 specific brands.
There has been a lot of noise recently in the media regarding AdWords. First there was the removal of side ads (GULP!), then there was the announcement of the interface redesign (GASP!), and alongside this, they have added draft campaign and experiments within Google AdWords
Everyone knows that 2015 was the year mobile took over. We experienced (or rather - didn’t experience) Google’s mobilegeddon alongside Google’s announcement in May that mobile search had officially overtaken desktop, and mobile became our primary devices.
Last year, big news came from Google when mobile search overtook desktop. Alongside the rise of mobile searches came the inevitable algorithm dubbed ‘mobilegeddon’, which supposedly affected websites that were not considered to be mobile friendly. Some having done better than others, as reported by Search Engine Watch.
What’s Facebook Professional Services? I can hear you asking.
Whilst we’re in the midst of the men’s fashion week season, (London last week, Milan this week) the luxury retail market has been the face of the media in recent days, for more than just AW16 shows.
2015 has been a year of many things; the Rugby World Cup being hosted in England; Caitlyn Jenner revealed her true self; the Conservatives won the general election and emoji’s took over the world.