Sophie Burrows

With over 5 years’ experience, Sophie is fast becoming a recognised paid search (PPC) specialist in both Google Ads and Bing Ads. With numerous qualifications in Digital Marketing and Planning under her belt, Sophie is in demand as a pragmatic problem solver and can show immense return on investment (ROI) where others could not. Sophie’s skills lie in understanding a brief and delivering exceptional results for her clients. A true digital maven.

Google #KnowNearby

Have you noticed recently that a lot of people on Twitter are tweeting random emoji’s to Google? If you haven’t, well, they are.

Google AdWords Deadline Approaching: Expanded Text Ads

Back in July, Google introduced their expanded text ads to all AdWords accounts. Available on both search and display networks, these ads offer double the amount of text, including two clickable headlines, and are said to increase CTR’s by 20%.

Facebook Fake News: An Election Winner?

With recent events going on around the world, namely America, there has been a lot of talk about Facebook’s fake news crisis.

The Digital Future of Fashion

Shop the Look, Shop the Runway and See Now, Buy Now

NEWSFLASH: Penguin 4.0 is here

On Friday, Google officially confirmed the rollout of their real-time update to the Penguin algorithm on the Webmaster Central blog. Previously, if you were hit with a penalty via the Penguin algorithm, you would wait until the next iteration of the algorithm to see an impact. Now the algorithm is in real-time, and is just one of over 200 unique signals that Google uses to help users find the most relevant content to their search.

What Exactly is Google AMP?

It’s been a big year for Google so far (is there ever not a big year for Google?) with right hand side listings being removed, expanded text ads being introduced, and the arrival of the Accelerated Mobile Pages (AMP) project. Although AMP was actually introduced back in February, you may still be wondering what AMP actually is.

How to Optimise Your Dynamic Search Campaigns

Recently I wrote a blog about Dynamic Search and some of the key benefits  of using these unique campaigns. Dynamic search ads (DSAs) can be highly valuable to an account, and while they can be time saving in some areas, they still require optimisation similar to any other campaign.

What is Dynamic Search and Why Should I Use It?

Estimated Reading Time [est_time] In its most basic form, dynamic search ads (DSA) are dynamically generated ads based on the content of your website.

Google Ads Go Green

In recent weeks, we’ve noticed the use of green ad labels alongside text ads in Google search results, instead of the original yellow ad labels that were introduced in 2013.

Google GTINs Deadline is Here

Back in 2015, Google updated the Shopping Products Feed Specification, requiring merchants to submit valid GTINs for any products that were from a list of 50 specific brands.

Google AdWords Drafts & Experiments: The Lowdown

There has been a lot of noise recently in the media regarding AdWords. First there was the removal of side ads (GULP!), then there was the announcement of the interface redesign (GASP!), and alongside this, they have added draft campaign and experiments within Google AdWords

Reaching the Mobile Consumer

Everyone knows that 2015 was the year mobile took over. We experienced (or rather - didn’t experience) Google’s mobilegeddon alongside Google’s announcement in May that mobile search had officially overtaken desktop, and mobile became our primary devices.
Great day at Bett 2020 @excellondon - Bett is the first industry show of the yea
Great day at Bett 2020 @excellondon - Bett is the first industry show of the year in the education technology landscape
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The show brings together over 800 leading companies, 103 exciting new EdTech startups and over 34,000 attendees
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People from over 146 countries in the global education community come together to celebrate and find inspiration
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The show is designed to demonstrate how technology and innovation enables educators and learners to thrive
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#bett #bettshow #bett2020 #bettshow2020 #edtech #technology #education #ict #excel #excellondon #digitalclarity #digitalmarketing #digitalmarketingagency #consulting #digitalconsultant #digitalconsulting

Posted 10 hours ago.

Great day at Bett 2020 @excellondon - Bett is the first industry show of the year in the education technology landscape . The show brings together over 800 leading companies, 103 exciting new EdTech startups and over 34,000 attendees . People from over 146 countries in the global education community come together to celebrate and find inspiration . The show is designed to demonstrate how technology and innovation enables educators and learners to thrive . . . . . #bett #bettshow #bett2020 #bettshow2020 #edtech #technology #education #ict #excel #excellondon #digitalclarity #digitalmarketing #digitalmarketingagency #consulting #digitalconsultant #digitalconsulting

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Great new post by @sophieburr0ws on the ‘desktop’ messaging app being rolled
Great new post by @sophieburr0ws on the ‘desktop’ messaging app being rolled out to a few people in beta by @instagram this is Facebook’s ongoing pursuit of the messaging market
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Read it now on our blog. Link in bio. .
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#instagram #messaging #desktop #digitalclarity #socialmediamarketing  #digitalmarketing #digitalagency #socialagency #guildford #surrey #london #londonagency #facebook

Posted 6 days ago.

Great new post by @sophieburr0ws on the ‘desktop’ messaging app being rolled out to a few people in beta by @instagram this is Facebook’s ongoing pursuit of the messaging market . Read it now on our blog. Link in bio. . . . . #instagram #messaging #desktop #digitalclarity #socialmediamarketing #digitalmarketing #digitalagency #socialagency #guildford #surrey #london #londonagency #facebook

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A Happy and Prosperous New Year to all our clients, friends and partners 🙏
A Happy and Prosperous New Year to all our clients, friends and partners 🙏🏻 for a great year #hny #hny2020 .
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#2020 #2020vision #2020goals #ppc #seo #socialmediamarketing #socialmediaagency #analytics #content #contentmarketingstrategy #guildford #contentagency #google #facebookads #googleads #instagramads #digitalmarketingconsultant #digitalagency #digitalmarketingagency

Posted 3 weeks ago.

A Happy and Prosperous New Year to all our clients, friends and partners 🙏🏻 for a great year #hny #hny2020 . . . . #2020 #2020vision #2020goals #ppc #seo #socialmediamarketing #socialmediaagency #analytics #content #contentmarketingstrategy #guildford #contentagency #google #facebookads #googleads #instagramads #digitalmarketingconsultant #digitalagency #digitalmarketingagency

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A very Merry Christmas from all at Digital Clarity #merrychristmas #seasonsgreet
A very Merry Christmas from all at Digital Clarity #merrychristmas #seasonsgreetings

Posted 4 weeks ago.

A very Merry Christmas from all at Digital Clarity #merrychristmas #seasonsgreetings

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A good read. From hoteliers and horologists to tailors, interior designers and j
A good read. From hoteliers and horologists to tailors, interior designers and jewellers, all the denizens of the inaugural Spear’s Luxury Index have something in common. Each one has taken good living to another level
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#spears #spearsmagazine #luxury #hnwi #wealth #luxuryproperty #luxurymarketing #digitalclarity #digitalmarketing #propertymarketing #uhnwi #luxurydigital #luxurydigitalmanagement #goodread #goodreads #spearswm

Posted 1 month ago.

A good read. From hoteliers and horologists to tailors, interior designers and jewellers, all the denizens of the inaugural Spear’s Luxury Index have something in common. Each one has taken good living to another level . . . . #spears #spearsmagazine #luxury #hnwi #wealth #luxuryproperty #luxurymarketing #digitalclarity #digitalmarketing #propertymarketing #uhnwi #luxurydigital #luxurydigitalmanagement #goodread #goodreads #spearswm

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Mae West was a trailblazer for women. .
She was an American actress, singer, pla
Mae West was a trailblazer for women. .
She was an American actress, singer, playwright, screenwriter, comedian, and sex symbol whose entertainment career spanned seven decades. She lived life and once was enough
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#maewest #lifequotes #life #independentwoman #motivationalquotes #quotes #motivation #digitalclarity

Posted 1 month ago.

Mae West was a trailblazer for women. . She was an American actress, singer, playwright, screenwriter, comedian, and sex symbol whose entertainment career spanned seven decades. She lived life and once was enough . . . . #maewest #lifequotes #life #independentwoman #motivationalquotes #quotes #motivation #digitalclarity

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A big thank you to PJS Networks for our lovely present this morning 🙏🏻
A big thank you to PJS Networks for our lovely present this morning 🙏🏻 🎄 ⛄️

Posted 1 month ago.

A big thank you to PJS Networks for our lovely present this morning 🙏🏻 🎄 ⛄️

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Wonderful meeting earlier - 90 Long Acre #coventgarden #longacre
Wonderful meeting earlier - 90 Long Acre #coventgarden #longacre

Posted 1 month ago.

Wonderful meeting earlier - 90 Long Acre #coventgarden #longacre

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