Sophie Burrows

Sophie is a rising star in the Google eco-system. With over 5 years’ experience, Sophie is fast becoming a recognised paid search (PPC) specialist in both Google AdWords and Bing Ads. With numerous qualifications in Digital Marketing and Planning under her belt, Sophie is in demand as pragmatic problem solver and can show immense return on investment (ROI) where others could not. Sophie’s skills lie in understanding a brief and delivering exceptional results for her clients. A true digital maven.

Google Verified Customer Reviews

Google customer reviews are replacing Google Trusted Stores program, offering further insight into the seller rating for merchant

Local Inventory Ads and the Benefits of Local Search

Local inventory ads have been around since 2015, and are fairly similar to Google Shopping Ads in that they appear within the search carousel.

Increase Sales With Price Extensions

One of the newer ad extension formats for Google AdWords is price extensions. These extensions allow you to showcase everything from your products and services offered, to events, brands and locations.

What Are AdWords IF Functions?

With standard ads being phased out at the end of last month, it was about time Google introduced another cool feature to AdWords to go hand in hand with their beautiful new expanded ads.

Google #KnowNearby

Have you noticed recently that a lot of people on Twitter are tweeting random emoji’s to Google? If you haven’t, well, they are.

Google AdWords Deadline Approaching: Expanded Text Ads

Back in July, Google introduced their expanded text ads to all AdWords accounts. Available on both search and display networks, these ads offer double the amount of text, including two clickable headlines, and are said to increase CTR’s by 20%.

Facebook Fake News: An Election Winner?

With recent events going on around the world, namely America, there has been a lot of talk about Facebook’s fake news crisis.

The Digital Future of Fashion

Shop the Look, Shop the Runway and See Now, Buy Now

NEWSFLASH: Penguin 4.0 is here

On Friday, Google officially confirmed the rollout of their real-time update to the Penguin algorithm on the Webmaster Central blog. Previously, if you were hit with a penalty via the Penguin algorithm, you would wait until the next iteration of the algorithm to see an impact. Now the algorithm is in real-time, and is just one of over 200 unique signals that Google uses to help users find the most relevant content to their search.

What Exactly is Google AMP?

It’s been a big year for Google so far (is there ever not a big year for Google?) with right hand side listings being removed, expanded text ads being introduced, and the arrival of the Accelerated Mobile Pages (AMP) project. Although AMP was actually introduced back in February, you may still be wondering what AMP actually is.

How to Optimise Your Dynamic Search Campaigns

Recently I wrote a blog about Dynamic Search and some of the key benefits  of using these unique campaigns. Dynamic search ads (DSAs) can be highly valuable to an account, and while they can be time saving in some areas, they still require optimisation similar to any other campaign.

What is Dynamic Search and Why Should I Use It?

Estimated Reading Time [est_time] In its most basic form, dynamic search ads (DSA) are dynamically generated ads based on the content of your website.
What are your plans for 2019? As an award winning business we specialise in help
What are your plans for 2019? As an award winning business we specialise in helping your brand engage with your customers - wherever they are. Learn more @digitalclarity #googlepartners #digitalagency #socialagency #ppc #seo #analytics #winners #instagrammarketing #facebook

Posted 1 day ago.

What are your plans for 2019? As an award winning business we specialise in helping your brand engage with your customers - wherever they are. Learn more @digitalclarity #googlepartners #digitalagency #socialagency #ppc #seo #analytics #winners #instagrammarketing #facebook

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Post meeting catch up with Mel #nottinghill
Post meeting catch up with Mel #nottinghill

Posted 1 day ago.

Post meeting catch up with Mel #nottinghill

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What do people see when they search for your brand? Learn more about the power o
What do people see when they search for your brand? Learn more about the power of content and seo @digitalclarity #seo #content

Posted 5 days ago.

What do people see when they search for your brand? Learn more about the power of content and seo @digitalclarity #seo #content

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If you want to smash 2019 online, talk to the experts who can help. Contact @dig
If you want to smash 2019 online, talk to the experts who can help. Contact @digitalclarity and watch your brand fly! #digitalmarketing #ppc #seo #socialmedia #analytics

Posted 1 week ago.

If you want to smash 2019 online, talk to the experts who can help. Contact @digitalclarity and watch your brand fly! #digitalmarketing #ppc #seo #socialmedia #analytics

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Tonight is all about winners. Anyone who has come this far has already won. Big
Tonight is all about winners. Anyone who has come this far has already won. Big shout out to @s0phieburrows @rachelmepham and the whole team @digitalclarity #winners #uksearchawards #searchawards #dontpanic #dontpanicevents #london

Posted 2 weeks ago.

Tonight is all about winners. Anyone who has come this far has already won. Big shout out to @s0phieburrows @rachelmepham and the whole team @digitalclarity #winners #uksearchawards #searchawards #dontpanic #dontpanicevents #london

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Tonight’s the night! We are absolutely delighted to be shortlisted amongst our
Tonight’s the night! We are absolutely delighted to be shortlisted amongst our peers in the category for ‘Best Use of Data’. Good luck to all! 🤞🏼🏆

Posted 2 weeks ago.

Tonight’s the night! We are absolutely delighted to be shortlisted amongst our peers in the category for ‘Best Use of Data’. Good luck to all! 🤞🏼🏆

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Congratulations @lewishamilton on winning the Abu Dhabi Grand Prix to end the se
Congratulations @lewishamilton on winning the Abu Dhabi Grand Prix to end the season in which he clinched his fifth (5th) world championship 🏆🏆🏆🏆🏆 #f1 #granprix #abudhabi #abudhabigp #mercedes #mercedesamg #🇬🇧

Posted 2 weeks ago.

Congratulations @lewishamilton on winning the Abu Dhabi Grand Prix to end the season in which he clinched his fifth (5th) world championship 🏆🏆🏆🏆🏆 #f1 #granprix #abudhabi #abudhabigp #mercedes #mercedesamg #🇬🇧

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Post client meeting mulled wine and mince pie to get into the festive spirit
Post client meeting mulled wine and mince pie to get into the festive spirit 🍷🎄

Posted 3 weeks ago.

Post client meeting mulled wine and mince pie to get into the festive spirit 🍷🎄

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