As a Senior Digital Strategist, Sophie’s role is focused around working with clients to achieve their business objectives, through a mixture of digital marketing channels. Having worked closely with clients in a variety of disciplines over the last five years, Sophie has gained an invaluable insight into what makes for a successful campaign.
Applying a strategic process along with deep analytics insight has made Sophie an in-demand digital strategist.
The Must-Have Guide to Setting Realistic Business Goals
You might be focused on raising awareness and brand signalling, or maybe you are aiming to grow your business through online sales or increasing your website leads.
What are Smart Goals in Google Analytics?
Understand more about smart goals in Google Analytics, including what they are and whether you should be using them within your digital marketing efforts.
Digital Clarity Named in Top Ad Agencies in UK by Ad World Masters
Digital Clarity has won a Silver award for the United Kingdom. This Agency of the Year title elevates and promotes the best agencies through factual and objective data.
Instagram Tests Direct Messages on Desktop
As of yesterday, a “small percentage” of Instagram users worldwide will have the ability to access their DM’s from the Instagram desktop website.
A Picture is Worth a Thousand Words: The Rise of Visual Search
While voice search has been rising over the past few years, so too has visual search.
Digital Clarity And Synergy SKY Announce Marketing Partnership
Digital Clarity has announced an online marketing partnership with Synergy SKY, a Norwegian based company that develops and markets software platforms.
Digital Clarity shortlisted for the UK Search Awards 2019
The UK Search Awards have been celebrating the best in expertise, talent and achievements of the search industry for over half a decade and are regarded as the premiere celebration of SEO, PPC and content marketing in the UK.
5 Reasons Why You Should Bid on Your Own Brand Terms
Bidding on your own brand terms is somewhat of a controversial topic amongst PPC’ers.
Does Your Brand Need a Social Refresh?
In this day and age, it’s very rare to come across a brand that isn’t on social media. Whether it’s unintentional or not, it’s uncommon that a brand doesn’t have some form of social presence.
Digital Marketing Trends to Watch in 2019
It’s no secret that the digital industry is ever-evolving with new opportunities, technological developments and challenges, and we’re forever keeping our eyes peeled for what’s coming around the corner.
Christmas 2018: How to Reach the Last Minute Shoppers
Every year, Christmas seems to come and go in a flash. Savvy shoppers will have their Christmas shopping done by the time December 1st rolls around, and there’s the usual last-minute dash for the rest of us!
Google Ads Introduces New Metrics for Ad Positions
In order to provide a clearer understanding of ad performance, four new metrics have been introduced under ‘Competitive metrics’, to allow advertisers to fully understand where their ads are appearing.
