Sophie Burrows

With over 5 years’ experience, Sophie is fast becoming a recognised paid search (PPC) specialist in both Google Ads and Bing Ads. With numerous qualifications in Digital Marketing and Planning under her belt, Sophie is in demand as a pragmatic problem solver and can show immense return on investment (ROI) where others could not. Sophie’s skills lie in understanding a brief and delivering exceptional results for her clients. A true digital maven.

Coming Soon: AdWords Automatically Updates Your Ads

Earlier this year, Google ran a beta test on a small amount of accounts, which automatically launched machine-generated ads. It didn’t go down well.

New Features Coming to the New AdWords Interface

Alongside the roll out of the new AdWords interface, Google are also introducing new features, or updating old features, in a bid to make the lives of both advertisers and consumers better

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.

Apple’s App Store Ads

Apple introduced their App store ads back in October 2016, though from April this year these were rolled out more globally to countries including the UK, Australia and New Zealand.

Google Verified Customer Reviews

Google customer reviews are replacing Google Trusted Stores program, offering further insight into the seller rating for merchant

Local Inventory Ads and the Benefits of Local Search

Local inventory ads have been around since 2015, and are fairly similar to Google Shopping Ads in that they appear within the search carousel.

Increase Sales With Price Extensions

One of the newer ad extension formats for Google AdWords is price extensions. These extensions allow you to showcase everything from your products and services offered, to events, brands and locations.

What Are AdWords IF Functions?

With standard ads being phased out at the end of last month, it was about time Google introduced another cool feature to AdWords to go hand in hand with their beautiful new expanded ads.

Google #KnowNearby

Have you noticed recently that a lot of people on Twitter are tweeting random emoji’s to Google? If you haven’t, well, they are.

Google AdWords Deadline Approaching: Expanded Text Ads

Back in July, Google introduced their expanded text ads to all AdWords accounts. Available on both search and display networks, these ads offer double the amount of text, including two clickable headlines, and are said to increase CTR’s by 20%.

Facebook Fake News: An Election Winner?

With recent events going on around the world, namely America, there has been a lot of talk about Facebook’s fake news crisis.

The Digital Future of Fashion

Shop the Look, Shop the Runway and See Now, Buy Now
There are two types of people who will tell you that you cannot make a differenc
There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed. .
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#successquotes #successfulwomen #success #successprinciples #successmentor #digitalclarity #ppc #seo #analytics #socialmediamarketing #digitalagency #digitalmarketing #motivation #motivationalquotes #mondayquotes #mondaymotivation

Posted 1 day ago.

There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed. . . . #successquotes #successfulwomen #success #successprinciples #successmentor #digitalclarity #ppc #seo #analytics #socialmediamarketing #digitalagency #digitalmarketing #motivation #motivationalquotes #mondayquotes #mondaymotivation

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Your ad can appear on Google at the very moment someone is looking for products
Your ad can appear on Google at the very moment someone is looking for products or services like yours.
Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Learn more. .
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#ppc #seo #google #googleads #marketingstrategy #digitalmarketing #digitalagency #digitalmarketingagency #ppcagency #seoagency #guildford #surrey #london #marketing #digitalclarity

Posted 2 weeks ago.

Your ad can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Learn more. . . . #ppc #seo #google #googleads #marketingstrategy #digitalmarketing #digitalagency #digitalmarketingagency #ppcagency #seoagency #guildford #surrey #london #marketing #digitalclarity

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“Big ideas come from the unconscious. This is true in art, in science and in a
“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” ― David Ogilvy, Ogilvy on Advertising .
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#madmen #admen #marketing #marketingdigital #digitalagency #digitalclarity #davidogilvy #davidogilvyquotes

Posted 4 weeks ago.

“Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” ― David Ogilvy, Ogilvy on Advertising . . . #madmen #admen #marketing #marketingdigital #digitalagency #digitalclarity #davidogilvy #davidogilvyquotes

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Intuition is always right in at least two important ways;
- It is always in resp
Intuition is always right in at least two important ways;
- It is always in response to something.
- it always has your best interest at heart. #motivation #wordsofwisdom #thursdayquotes #mindfulness #instaquotes

Posted 1 month ago.

Intuition is always right in at least two important ways; - It is always in response to something. - it always has your best interest at heart. #motivation #wordsofwisdom #thursdayquotes #mindfulness #instaquotes

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Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset
Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset #business #growth #thesupperclub

Posted 1 month ago.

Another wonderful event hosted by @thesupperclubuk #entrepreneur #growthmindset #business #growth #thesupperclub

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This is not the end. This is the beginning. Well done lionesses #proud #england
This is not the end. This is the beginning. Well done lionesses #proud #england #lionesses #worldcup #football #soccer #girlpower #👏 #🏴󠁧󠁢󠁥󠁮󠁧󠁿

Posted 1 month ago.

This is not the end. This is the beginning. Well done lionesses #proud #england #lionesses #worldcup #football #soccer #girlpower #👏 #🏴󠁧󠁢󠁥󠁮󠁧󠁿

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If you are not willing to risk the usual, you will have to settle for the ordina
If you are not willing to risk the usual, you will have to settle for the ordinary #motivation #wordsofwisdom #successquotes #wednesdaywisdom #wednesday #success #digitalclarity

Posted 1 month ago.

If you are not willing to risk the usual, you will have to settle for the ordinary #motivation #wordsofwisdom #successquotes #wednesdaywisdom #wednesday #success #digitalclarity

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An excellent afternoon of information and insight on global prime markets #prime
An excellent afternoon of information and insight on global prime markets #primeproperty #superprimeproperty #superprime #savills #realestate

Posted 1 month ago.

An excellent afternoon of information and insight on global prime markets #primeproperty #superprimeproperty #superprime #savills #realestate

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