In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.
Apple introduced their App store ads back in October 2016, though from April this year these were rolled out more globally to countries including the UK, Australia and New Zealand.
Google customer reviews are replacing Google Trusted Stores program, offering further insight into the seller rating for merchant
Local inventory ads have been around since 2015, and are fairly similar to Google Shopping Ads in that they appear within the search carousel.
One of the newer ad extension formats for Google AdWords is price extensions. These extensions allow you to showcase everything from your products and services offered, to events, brands and locations.
With standard ads being phased out at the end of last month, it was about time Google introduced another cool feature to AdWords to go hand in hand with their beautiful new expanded ads.
Have you noticed recently that a lot of people on Twitter are tweeting random emoji’s to Google? If you haven’t, well, they are.
Back in July, Google introduced their expanded text ads to all AdWords accounts. Available on both search and display networks, these ads offer double the amount of text, including two clickable headlines, and are said to increase CTR’s by 20%.
With recent events going on around the world, namely America, there has been a lot of talk about Facebook’s fake news crisis.
Shop the Look, Shop the Runway and See Now, Buy Now
On Friday, Google officially confirmed the rollout of their real-time update to the Penguin algorithm on the Webmaster Central blog. Previously, if you were hit with a penalty via the Penguin algorithm, you would wait until the next iteration of the algorithm to see an impact. Now the algorithm is in real-time, and is just one of over 200 unique signals that Google uses to help users find the most relevant content to their search.
It’s been a big year for Google so far (is there ever not a big year for Google?) with right hand side listings being removed, expanded text ads being introduced, and the arrival of the Accelerated Mobile Pages (AMP) project. Although AMP was actually introduced back in February, you may still be wondering what AMP actually is.