Sophie Burrows

Sophie is a rising star in the Google eco-system. With over 5 years’ experience, Sophie is fast becoming a recognised paid search (PPC) specialist in both Google AdWords and Bing Ads. With numerous qualifications in Digital Marketing and Planning under her belt, Sophie is in demand as pragmatic problem solver and can show immense return on investment (ROI) where others could not. Sophie’s skills lie in understanding a brief and delivering exceptional results for her clients. A true digital maven.

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.

Apple’s App Store Ads

Apple introduced their App store ads back in October 2016, though from April this year these were rolled out more globally to countries including the UK, Australia and New Zealand.

Google Verified Customer Reviews

Google customer reviews are replacing Google Trusted Stores program, offering further insight into the seller rating for merchant

Local Inventory Ads and the Benefits of Local Search

Local inventory ads have been around since 2015, and are fairly similar to Google Shopping Ads in that they appear within the search carousel.

Increase Sales With Price Extensions

One of the newer ad extension formats for Google AdWords is price extensions. These extensions allow you to showcase everything from your products and services offered, to events, brands and locations.

What Are AdWords IF Functions?

With standard ads being phased out at the end of last month, it was about time Google introduced another cool feature to AdWords to go hand in hand with their beautiful new expanded ads.

Google #KnowNearby

Have you noticed recently that a lot of people on Twitter are tweeting random emoji’s to Google? If you haven’t, well, they are.

Google AdWords Deadline Approaching: Expanded Text Ads

Back in July, Google introduced their expanded text ads to all AdWords accounts. Available on both search and display networks, these ads offer double the amount of text, including two clickable headlines, and are said to increase CTR’s by 20%.

Facebook Fake News: An Election Winner?

With recent events going on around the world, namely America, there has been a lot of talk about Facebook’s fake news crisis.

The Digital Future of Fashion

Shop the Look, Shop the Runway and See Now, Buy Now

NEWSFLASH: Penguin 4.0 is here

On Friday, Google officially confirmed the rollout of their real-time update to the Penguin algorithm on the Webmaster Central blog. Previously, if you were hit with a penalty via the Penguin algorithm, you would wait until the next iteration of the algorithm to see an impact. Now the algorithm is in real-time, and is just one of over 200 unique signals that Google uses to help users find the most relevant content to their search.

What Exactly is Google AMP?

It’s been a big year for Google so far (is there ever not a big year for Google?) with right hand side listings being removed, expanded text ads being introduced, and the arrival of the Accelerated Mobile Pages (AMP) project. Although AMP was actually introduced back in February, you may still be wondering what AMP actually is.
In many cases, the leap to achieving great things is in our own mind. So it is a
In many cases, the leap to achieving great things is in our own mind. So it is also in our control to change those thoughts #digitalclarity #saturday #reflections #positivevibes #positivequotes

Posted 20 hours ago.

In many cases, the leap to achieving great things is in our own mind. So it is also in our control to change those thoughts #digitalclarity #saturday #reflections #positivevibes #positivequotes

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Steve Jobs said “Design is not just what it looks like and feels like. Design
Steve Jobs said “Design is not just what it looks like and feels like. Design is how it works.” In our continually complex and evolving digital economy, good design helps engage and trigger an emotional connection. Learn more #digitalclarity #digitalmarketingagency

Posted 1 day ago.

Steve Jobs said “Design is not just what it looks like and feels like. Design is how it works.” In our continually complex and evolving digital economy, good design helps engage and trigger an emotional connection. Learn more #digitalclarity #digitalmarketingagency

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We met a client who been going round in circles for 4 years. With a digital audi
We met a client who been going round in circles for 4 years. With a digital audit, careful analysis and executing our strategic plan, the client increased revenue and profitability for their business. In a commoditised market don’t trust your brand to amateurs - deal with the best. Learn more #digitalclarity #strategy #analytics #planning #seo #ppc #digitalmarketing #socialmedia

Posted 2 days ago.

We met a client who been going round in circles for 4 years. With a digital audit, careful analysis and executing our strategic plan, the client increased revenue and profitability for their business. In a commoditised market don’t trust your brand to amateurs - deal with the best. Learn more #digitalclarity #strategy #analytics #planning #seo #ppc #digitalmarketing #socialmedia

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Be yourself, everyone else is taken. To stand out from the crowd you need authen
Be yourself, everyone else is taken. To stand out from the crowd you need authenticity. Learn how we help brands leverage their natural self to become powerful players in Social Media and Digital Marketing #digitalclarity #authenticity #socialmediamarketing

Posted 3 days ago.

Be yourself, everyone else is taken. To stand out from the crowd you need authenticity. Learn how we help brands leverage their natural self to become powerful players in Social Media and Digital Marketing #digitalclarity #authenticity #socialmediamarketing

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Photo courtesy @mariotestino - Karl Lagerfeld, Chanel fashion designer, dies age
Photo courtesy @mariotestino - Karl Lagerfeld, Chanel fashion designer, dies aged 85 #rip #karllagerfeld #fashion #chanel #fendi

Posted 4 days ago.

Photo courtesy @mariotestino - Karl Lagerfeld, Chanel fashion designer, dies aged 85 #rip #karllagerfeld #fashion #chanel #fendi

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Posting on social channels doesn’t guarantee sales. Here @digitalclarity we an
Posting on social channels doesn’t guarantee sales. Here @digitalclarity we analyse the user journey and plan engagement and execution. Learn more about growing your brand and increasing revenue 📶💵 #digitalclarity #engagement #sales #digitalmarketing #socialmediamarketing #analytics

Posted 4 days ago.

Posting on social channels doesn’t guarantee sales. Here @digitalclarity we analyse the user journey and plan engagement and execution. Learn more about growing your brand and increasing revenue 📶💵 #digitalclarity #engagement #sales #digitalmarketing #socialmediamarketing #analytics

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The aim of great marketing is to know and understand the customer so well the pr
The aim of great marketing is to know and understand the customer so well the product or service fits and sells itself #mondaymotivation #mondayquotes #monday #motivation #hustle #riseup #motivationalquotes #digitalclarity

Posted 5 days ago.

The aim of great marketing is to know and understand the customer so well the product or service fits and sells itself #mondaymotivation #mondayquotes #monday #motivation #hustle #riseup #motivationalquotes #digitalclarity

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With around half of all website traffic being mobile and almost 40% of transacti
With around half of all website traffic being mobile and almost 40% of transactions now occurring on portable devices across Western Europe. Mobile is IMPORTANT – yet brands still don’t pay it enough attention. Learn to reduce bounce rate and engage customers @digitalclarity #mobile #mobileux #ux #uxdesign #design

Posted 1 week ago.

With around half of all website traffic being mobile and almost 40% of transactions now occurring on portable devices across Western Europe. Mobile is IMPORTANT – yet brands still don’t pay it enough attention. Learn to reduce bounce rate and engage customers @digitalclarity #mobile #mobileux #ux #uxdesign #design

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