As a Senior Digital Strategist, Sophie’s role is focused around working with clients to achieve their business objectives, through a mixture of digital marketing channels. Having worked closely with clients in a variety of disciplines over the last five years, Sophie has gained an invaluable insight into what makes for a successful campaign.
Applying a strategic process along with deep analytics insight has made Sophie an in-demand digital strategist.
The UK Search Awards have been celebrating the best in expertise, talent and achievements of the search industry for over half a decade and are regarded as the premiere celebration of SEO, PPC and content marketing in the UK.
It’s no secret that the digital industry is ever-evolving with new opportunities, technological developments and challenges, and we’re forever keeping our eyes peeled for what’s coming around the corner.
Every year, Christmas seems to come and go in a flash. Savvy shoppers will have their Christmas shopping done by the time December 1st rolls around, and there’s the usual last-minute dash for the rest of us!
In order to provide a clearer understanding of ad performance, four new metrics have been introduced under ‘Competitive metrics’, to allow advertisers to fully understand where their ads are appearing.
Are you running display ads as part of your digital marketing mix?
Well, you might be interested to know that Google are “simplifying” the way that you can exclude mobile apps within your display campaigns.
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