As a Senior Digital Strategist, Sophie’s role is focused around working with clients to achieve their business objectives, through a mixture of digital marketing channels. Having worked closely with clients in a variety of disciplines over the last five years, Sophie has gained an invaluable insight into what makes for a successful campaign.
Applying a strategic process along with deep analytics insight has made Sophie an in-demand digital strategist.
5 Reasons Why You Should Bid on Your Own Brand Terms
Bidding on your own brand terms is somewhat of a controversial topic amongst PPC’ers.
Does Your Brand Need a Social Refresh?
In this day and age, it’s very rare to come across a brand that isn’t on social media. Whether it’s unintentional or not, it’s uncommon that a brand doesn’t have some form of social presence.
Digital Marketing Trends to Watch in 2019
It’s no secret that the digital industry is ever-evolving with new opportunities, technological developments and challenges, and we’re forever keeping our eyes peeled for what’s coming around the corner.
Christmas 2018: How to Reach the Last Minute Shoppers
Every year, Christmas seems to come and go in a flash. Savvy shoppers will have their Christmas shopping done by the time December 1st rolls around, and there’s the usual last-minute dash for the rest of us!
Google Ads Introduces New Metrics for Ad Positions
In order to provide a clearer understanding of ad performance, four new metrics have been introduced under ‘Competitive metrics’, to allow advertisers to fully understand where their ads are appearing.
Digital Clarity Win Gold at Digital Impact Awards 2018
Digital Clarity, a performance-led digital agency specialising in search marketing, are proud winners of the prestigious Gold award at yesterday’s coveted Digital Impact Awards.
Google Brings Updates to Display Targeting
Are you running display ads as part of your digital marketing mix?
Well, you might be interested to know that Google are “simplifying” the way that you can exclude mobile apps within your display campaigns.
Digital Clarity Shortlisted for Digital Impact Awards
We are delighted to announce that we have been shortlisted for The Digital Impact Awards 2018, for the work conducted through our partnership with The Clean Space.
Google Introduces Responsive Search Ads
This is a short blog about Google introducing responsive search ads. Responsive search ads are currently in Beta in the new AdWords interface and are currently only available to certain advertisers.
Should I Advertise on Bing?
Do you run pay per click advertising on Google? What about Bing? We’ve found from experience that most people haven’t even considered marketing on Bing, hopefully this blog will change your mind.
Digital Clarity become Bing Select Agency Partner
At Digital Clarity we’re proud to announce that we’ve been recognised as a Bing Select Partner Agency.
Digital Clarity Shortlisted for Digital Business of the Year
We are thrilled to announce that we are a finalist for ‘Digital Business of the Year’ in this year’s Digital Entrepreneur Awards.
