As a Senior Digital Strategist, Sophie’s role is focused around working with clients to achieve their business objectives, through a mixture of digital marketing channels. Having worked closely with clients in a variety of disciplines over the last five years, Sophie has gained an invaluable insight into what makes for a successful campaign.
Applying a strategic process along with deep analytics insight has made Sophie an in-demand digital strategist.
Social Media Marketing: Paid vs Organic
The never ending debate over the best method of marketing your business digitally continues. Paid or organic?
Google’s Search Algorithm Update May 2021: The Tools You Need
Last year, Google announced plans to roll out a search algorithm update, with a new ranking factor that goes by the name of ‘page experience’.
Google My Business Updates Reporting Data
Google have made changes to their reporting on business profiles. What are these new metrics and how can you use them to your advantage?
What Does Your Ideal Customer Look Like?
Every business has a concept of who their ideal customer is, no matter the industry. When did you last review yours?
Preparing for Peak Season 2020
Peak season is, unsurprisingly, going to be a little different this year, so here's some tips on how you can prepare for peak.
Google Shopping: Free For All
Google has opened up the Shopping tab to include free listings alongside paid listings, just like the search page includes a mixture of paid and organic results.
Up Your Website Tracking Game With Google Tag Manager
Google Tag Manager can help us to understand website visitor behaviour. Here are three things you can use in GTM to up your website tracking.
The Rise Of Zero-Click Searches And How To Optimise For Them
Zero-click searches have been on the rise, but what exactly are they and how can you optimise your website for them?
The Importance Of A Strong Internal Linking Strategy
A strong internal linking structure is important as it helps search engines to understand the structure of a website, which in turn helps the search engines to index the pages
Under Pressure: How Brands Are Strategising During A Global Crisis
Since the enforced lockdown began, businesses have had to quickly adapt their business strategies, both offline and online. How have they handled it?
Immediate Things You Should Do For Your Online Business In Line With Covid-19
The Covid-19 pandemic is affecting businesses left, right and centre. Here's some advice on how to update your online business presence.
The Must-Have Guide to Setting Realistic Business Goals
You might be focused on raising awareness and brand signalling, or maybe you are aiming to grow your business through online sales or increasing your website leads.
