Sophie Burrows

Sophie is a rising star in the Google eco-system. With over 5 years’ experience, Sophie is fast becoming a recognised paid search (PPC) specialist in both Google AdWords and Bing Ads. With numerous qualifications in Digital Marketing and Planning under her belt, Sophie is in demand as pragmatic problem solver and can show immense return on investment (ROI) where others could not. Sophie’s skills lie in understanding a brief and delivering exceptional results for her clients. A true digital maven.

Google Introduces Responsive Search Ads

This is a short blog about Google introducing responsive search ads. Responsive search ads are currently in Beta in the new AdWords interface and are currently only available to certain advertisers.

Should I Advertise on Bing?

Do you run pay per click advertising on Google? What about Bing? We’ve found from experience that most people haven’t even considered marketing on Bing, hopefully this blog will change your mind.

Digital Clarity become Bing Select Agency Partner

At Digital Clarity we’re proud to announce that we’ve been recognised as a Bing Select Partner Agency.

Digital Clarity Shortlisted for Digital Business of the Year

We are thrilled to announce that we are a finalist for ‘Digital Business of the Year’ in this year’s Digital Entrepreneur Awards.

Coming Soon: AdWords Automatically Updates Your Ads

Earlier this year, Google ran a beta test on a small amount of accounts, which automatically launched machine-generated ads. It didn’t go down well.

New Features Coming to the New AdWords Interface

Alongside the roll out of the new AdWords interface, Google are also introducing new features, or updating old features, in a bid to make the lives of both advertisers and consumers better

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.

Apple’s App Store Ads

Apple introduced their App store ads back in October 2016, though from April this year these were rolled out more globally to countries including the UK, Australia and New Zealand.

Google Verified Customer Reviews

Google customer reviews are replacing Google Trusted Stores program, offering further insight into the seller rating for merchant

Local Inventory Ads and the Benefits of Local Search

Local inventory ads have been around since 2015, and are fairly similar to Google Shopping Ads in that they appear within the search carousel.

Increase Sales With Price Extensions

One of the newer ad extension formats for Google AdWords is price extensions. These extensions allow you to showcase everything from your products and services offered, to events, brands and locations.

What Are AdWords IF Functions?

With standard ads being phased out at the end of last month, it was about time Google introduced another cool feature to AdWords to go hand in hand with their beautiful new expanded ads.
It’s match day #risetothechallenge 🦁 #fifaworldcup #worldcup #england 🏴
It’s match day #risetothechallenge 🦁 #fifaworldcup #worldcup #england 🏴󠁧󠁢󠁥󠁮󠁧󠁿 #russia #tunisia

Posted 1 hour ago.

It’s match day #risetothechallenge 🦁 #fifaworldcup #worldcup #england 🏴󠁧󠁢󠁥󠁮󠁧󠁿 #russia #tunisia

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As a #digitalmarketing agency, we often get asked a lot of questions regarding t
As a #digitalmarketing agency, we often get asked a lot of questions regarding the price of #seo and #ppc. Our head of digital, answers all of your questions (re #seo) in our most recent blog. The link is in the bio 🔝🔺

Posted 2 days ago.

As a #digitalmarketing agency, we often get asked a lot of questions regarding the price of #seo and #ppc. Our head of digital, answers all of your questions (re #seo) in our most recent blog. The link is in the bio 🔝🔺

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Increase sales and reduce costs. Talk to us @digitalclarity a Google Premier Par
Increase sales and reduce costs. Talk to us @digitalclarity a Google Premier Partner. Specialists in Search.

Posted 4 days ago.

Increase sales and reduce costs. Talk to us @digitalclarity a Google Premier Partner. Specialists in Search.

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As the @fifaworldcup counts down, nostalgic memories abound. This is a classic,
As the @fifaworldcup counts down, nostalgic memories abound. This is a classic, Pele and Bobby Moore swapping jerseys in 1970. #pele #bobbymoore #worldcup #russia #70s ❤️⚽️

Posted 5 days ago.

As the @fifaworldcup counts down, nostalgic memories abound. This is a classic, Pele and Bobby Moore swapping jerseys in 1970. #pele #bobbymoore #worldcup #russia #70s ❤️⚽️

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@royaloperahouse does #pride #🌈
@royaloperahouse does #pride #🌈

Posted 5 days ago.

@royaloperahouse does #pride #🌈

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As we head towards mid-June, data tells us that brands need to be front of mind
As we head towards mid-June, data tells us that brands need to be front of mind as heads lift from staring at screens to staring at sun, sea and football. Learn how to win the hearts and minds of future customers #digitalclarity

Posted 6 days ago.

As we head towards mid-June, data tells us that brands need to be front of mind as heads lift from staring at screens to staring at sun, sea and football. Learn how to win the hearts and minds of future customers #digitalclarity

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What a combination for the opening ceremony of the @fifaworldcup - One of the mo
What a combination for the opening ceremony of the @fifaworldcup - One of the most exciting young Russian operatic sopranos worldwide, Aida Garifullina will combine her vocal talents with former Take That bad boy, Robbie Williams. Let the 3 ring circus begin #SingWhenYoureWinning #aidagarifullina #robbiewilliams #worldcup #worldcup2018 #russia #opera

Posted 6 days ago.

What a combination for the opening ceremony of the @fifaworldcup - One of the most exciting young Russian operatic sopranos worldwide, Aida Garifullina will combine her vocal talents with former Take That bad boy, Robbie Williams. Let the 3 ring circus begin #SingWhenYoureWinning #aidagarifullina #robbiewilliams #worldcup #worldcup2018 #russia #opera

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Just like an audit in any other part of your business, a PPC Audit will help you
Just like an audit in any other part of your business, a PPC Audit will help you identify areas that are working well as well as those that need improving. Our audits @digitalclarity have helped our clients increase uplift of over 35% by understanding and fixing campaigns. Learn more #digitalclarity

Posted 1 week ago.

Just like an audit in any other part of your business, a PPC Audit will help you identify areas that are working well as well as those that need improving. Our audits @digitalclarity have helped our clients increase uplift of over 35% by understanding and fixing campaigns. Learn more #digitalclarity

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