Sophie Burrows

As a Senior Digital Strategist, Sophie’s role is focused around working with clients to achieve their business objectives, through a mixture of digital marketing channels. Having worked closely with clients in a variety of disciplines over the last five years, Sophie has gained an invaluable insight into what makes for a successful campaign.
Applying a strategic process along with deep analytics insight has made Sophie an in-demand digital strategist.

The Rise Of Zero-Click Searches And How To Optimise For Them

Zero-click searches have been on the rise, but what exactly are they and how can you optimise your website for them?

The Importance Of A Strong Internal Linking Strategy

A strong internal linking structure is important as it helps search engines to understand the structure of a website, which in turn helps the search engines to index the pages

Under Pressure: How Brands Are Strategising During A Global Crisis

Since the enforced lockdown began, businesses have had to quickly adapt their business strategies, both offline and online. How have they handled it?

Immediate Things You Should Do For Your Online Business In Line With Covid-19

The Covid-19 pandemic is affecting businesses left, right and centre. Here's some advice on how to update your online business presence.

The Must-Have Guide to Setting Realistic Business Goals

You might be focused on raising awareness and brand signalling, or maybe you are aiming to grow your business through online sales or increasing your website leads.

What are Smart Goals in Google Analytics?

Understand more about smart goals in Google Analytics, including what they are and whether you should be using them within your digital marketing efforts.

Digital Clarity Named in Top Ad Agencies in UK by Ad World Masters

Digital Clarity has won a Silver award for the United Kingdom. This Agency of the Year title elevates and promotes the best agencies through factual and objective data.

Instagram Tests Direct Messages on Desktop

As of yesterday, a “small percentage” of Instagram users worldwide will have the ability to access their DM’s from the Instagram desktop website.

A Picture is Worth a Thousand Words: The Rise of Visual Search

While voice search has been rising over the past few years, so too has visual search.

Digital Clarity And Synergy SKY Announce Marketing Partnership

Digital Clarity has announced an online marketing partnership with Synergy SKY, a Norwegian based company that develops and markets software platforms.

Digital Clarity shortlisted for the UK Search Awards 2019

The UK Search Awards have been celebrating the best in expertise, talent and achievements of the search industry for over half a decade and are regarded as the premiere celebration of SEO, PPC and content marketing in the UK.

5 Reasons Why You Should Bid on Your Own Brand Terms

Bidding on your own brand terms is somewhat of a controversial topic amongst PPC’ers.