Sophie Burrows

Sophie is a rising star in the Google eco-system. With over 5 years’ experience, Sophie is fast becoming a recognised paid search (PPC) specialist in both Google AdWords and Bing Ads. With numerous qualifications in Digital Marketing and Planning under her belt, Sophie is in demand as pragmatic problem solver and can show immense return on investment (ROI) where others could not. Sophie’s skills lie in understanding a brief and delivering exceptional results for her clients. A true digital maven.

Google Brings Updates to Display Targeting

Are you running display ads as part of your digital marketing mix? Well, you might be interested to know that Google are “simplifying” the way that you can exclude mobile apps within your display campaigns.

Digital Clarity Shortlisted for Digital Impact Awards

We are delighted to announce that we have been shortlisted for The Digital Impact Awards 2018, for the work conducted through our partnership with The Clean Space.

Google Introduces Responsive Search Ads

This is a short blog about Google introducing responsive search ads. Responsive search ads are currently in Beta in the new AdWords interface and are currently only available to certain advertisers.

Should I Advertise on Bing?

Do you run pay per click advertising on Google? What about Bing? We’ve found from experience that most people haven’t even considered marketing on Bing, hopefully this blog will change your mind.

Digital Clarity become Bing Select Agency Partner

At Digital Clarity we’re proud to announce that we’ve been recognised as a Bing Select Partner Agency.

Digital Clarity Shortlisted for Digital Business of the Year

We are thrilled to announce that we are a finalist for ‘Digital Business of the Year’ in this year’s Digital Entrepreneur Awards.

Coming Soon: AdWords Automatically Updates Your Ads

Earlier this year, Google ran a beta test on a small amount of accounts, which automatically launched machine-generated ads. It didn’t go down well.

New Features Coming to the New AdWords Interface

Alongside the roll out of the new AdWords interface, Google are also introducing new features, or updating old features, in a bid to make the lives of both advertisers and consumers better

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.

Apple’s App Store Ads

Apple introduced their App store ads back in October 2016, though from April this year these were rolled out more globally to countries including the UK, Australia and New Zealand.

Google Verified Customer Reviews

Google customer reviews are replacing Google Trusted Stores program, offering further insight into the seller rating for merchant

Local Inventory Ads and the Benefits of Local Search

Local inventory ads have been around since 2015, and are fairly similar to Google Shopping Ads in that they appear within the search carousel.
Digital Clarity are delighted to be shortlisted in the 2018 UK Search Awards - f
Digital Clarity are delighted to be shortlisted in the 2018 UK Search Awards - for the category ‘Best Use of Data’ 
The UK Search Awards have been celebrating the expertise, talent and achievements of the search industry for over half a decade and are regarded as the premiere celebration of SEO, PPC and content marketing in the UK.

Posted 1 day ago.

Digital Clarity are delighted to be shortlisted in the 2018 UK Search Awards - for the category ‘Best Use of Data’ The UK Search Awards have been celebrating the expertise, talent and achievements of the search industry for over half a decade and are regarded as the premiere celebration of SEO, PPC and content marketing in the UK.

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ASOS has become one of the first UK fashion retailers to launch on Google Assist
ASOS has become one of the first UK fashion retailers to launch on Google Assistant.
This means that customers can discover the latest ASOS products across categories using their voice. Learn more @digitalclarity #asos #voicesearch #google #search #retail #ecommerce

Posted 5 days ago.

ASOS has become one of the first UK fashion retailers to launch on Google Assistant. This means that customers can discover the latest ASOS products across categories using their voice. Learn more @digitalclarity #asos #voicesearch #google #search #retail #ecommerce

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UK Digital Adspend grows by 15% year-on-year - Search has grown 15% to £3.3bn,
UK Digital Adspend grows by 15% year-on-year - Search has grown 15% to £3.3bn, commanding 52% of total digital adspend. Source: @pwc_uk

Posted 6 days ago.

UK Digital Adspend grows by 15% year-on-year - Search has grown 15% to £3.3bn, commanding 52% of total digital adspend. Source: @pwc_uk

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At any one time, a sixth of the population in England aged 16 to 64 have a menta
At any one time, a sixth of the population in England aged 16 to 64 have a mental health problem, according to statistics body NHS Digital #worldmentalhealthday #mentalhealth

Posted 6 days ago.

At any one time, a sixth of the population in England aged 16 to 64 have a mental health problem, according to statistics body NHS Digital #worldmentalhealthday #mentalhealth

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Big day in the Google hardware  ecosystem @madebygoogle event will be launching
Big day in the Google hardware  ecosystem @madebygoogle event will be launching a slew of new products at 3pm from #nyc #pixel3 #homehub #android #androidwear

Posted 1 week ago.

Big day in the Google hardware ecosystem @madebygoogle event will be launching a slew of new products at 3pm from #nyc #pixel3 #homehub #android #androidwear

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Hello Monday. Lets go. #throwback to #adweek few years back in NYC. #mondaymotiv
Hello Monday. Lets go. #throwback to #adweek few years back in NYC. #mondaymotivation #doit

Posted 1 week ago.

Hello Monday. Lets go. #throwback to #adweek few years back in NYC. #mondaymotivation #doit

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Social Media is a large part of the due diligence process when people evaluate w
Social Media is a large part of the due diligence process when people evaluate who to do business with. Learn more @digitalclarity #socialmediamarketing #content #business #social

Posted 1 week ago.

Social Media is a large part of the due diligence process when people evaluate who to do business with. Learn more @digitalclarity #socialmediamarketing #content #business #social

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Are you obsessed? #fridaymotivation #motivation #conormcgregor
Are you obsessed? #fridaymotivation #motivation #conormcgregor

Posted 1 week ago.

Are you obsessed? #fridaymotivation #motivation #conormcgregor

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