Sophie Burrows

Sophie is a rising star in the Google eco-system. With over 5 years’ experience, Sophie is fast becoming a recognised paid search (PPC) specialist in both Google AdWords and Bing Ads. With numerous qualifications in Digital Marketing and Planning under her belt, Sophie is in demand as pragmatic problem solver and can show immense return on investment (ROI) where others could not. Sophie’s skills lie in understanding a brief and delivering exceptional results for her clients. A true digital maven.

Posted by Sophie in Display

14/08/18

Google Brings Updates to Display Targeting

Are you running display ads as part of your digital marketing mix? Well, you might be interested to know that Google are “simplifying” the way that you can exclude mobile apps within your display campaigns.

Posted by Sophie in News

26/07/18

Digital Clarity Shortlisted for Digital Impact Awards

We are delighted to announce that we have been shortlisted for The Digital Impact Awards 2018, for the work conducted through our partnership with The Clean Space.

Posted by Sophie in Insights, News & PPC

17/05/18

Google Introduces Responsive Search Ads

This is a short blog about Google introducing responsive search ads. Responsive search ads are currently in Beta in the new AdWords interface and are currently only available to certain advertisers.

Posted by Sophie in Insights, News & PPC

18/04/18

Should I Advertise on Bing?

Do you run pay per click advertising on Google? What about Bing? We’ve found from experience that most people haven’t even considered marketing on Bing, hopefully this blog will change your mind.

Posted by Sophie in News

15/11/17

Digital Clarity become Bing Select Agency Partner

At Digital Clarity we’re proud to announce that we’ve been recognised as a Bing Select Partner Agency.

Posted by Sophie in Insights & News

27/09/17

Digital Clarity Shortlisted for Digital Business of the Year

We are thrilled to announce that we are a finalist for ‘Digital Business of the Year’ in this year’s Digital Entrepreneur Awards.

Posted by Sophie in News & PPC

05/09/17

Coming Soon: AdWords Automatically Updates Your Ads

Earlier this year, Google ran a beta test on a small amount of accounts, which automatically launched machine-generated ads. It didn’t go down well.

Posted by Sophie in News & PPC

29/08/17

New Features Coming to the New AdWords Interface

Alongside the roll out of the new AdWords interface, Google are also introducing new features, or updating old features, in a bid to make the lives of both advertisers and consumers better

Posted by Sophie in Analytics

05/07/17

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.

Posted by Sophie in Insights, News & PPC

30/06/17

Apple’s App Store Ads

Apple introduced their App store ads back in October 2016, though from April this year these were rolled out more globally to countries including the UK, Australia and New Zealand.

Posted by Sophie in News & PPC

16/05/17

Google Verified Customer Reviews

Google customer reviews are replacing Google Trusted Stores program, offering further insight into the seller rating for merchant

Posted by Sophie in News & PPC

27/03/17

Local Inventory Ads and the Benefits of Local Search

Local inventory ads have been around since 2015, and are fairly similar to Google Shopping Ads in that they appear within the search carousel.
In the recent Baselworld Event there was a strong case of brands using SEO to re
In the recent Baselworld Event there was a strong case of brands using SEO to reach potential clients as well as the event itself. In March 2017 up to 110,000 searches for the event were performed across the world. #seo #baselworld #luxurywatches #horology #luxurymarketing

Posted 1 day ago.

In the recent Baselworld Event there was a strong case of brands using SEO to reach potential clients as well as the event itself. In March 2017 up to 110,000 searches for the event were performed across the world. #seo #baselworld #luxurywatches #horology #luxurymarketing

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#googlepartners never stop #digitalclarity ✈️🌞🌴☀️
#googlepartners never stop #digitalclarity ✈️🌞🌴☀️

Posted 4 days ago.

#googlepartners never stop #digitalclarity ✈️🌞🌴☀️

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Facebook has launched a new WhatsApp Business API designed to help businesses co
Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. Will this change the ad game for Facebook?

Posted 1 week ago.

Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. Will this change the ad game for Facebook?

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Thank you to our partner @leadfeeder for the merch! #digitalclarity
Thank you to our partner @leadfeeder for the merch! #digitalclarity

Posted 1 week ago.

Thank you to our partner @leadfeeder for the merch! #digitalclarity

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As #salonprive arrives at #blenheimpalace its always worth considering the role
As #salonprive arrives at #blenheimpalace its always worth considering the role digital plays on the buyer journey, especially high-end luxury brands. Luxury car buyers use digital to research brands when purchasing a car. Car buyers tend to spend 60% of their time online researching and shopping around before buying a car. Picture courtesy of @autoexpressmagazine #thinkwithgoogle #digitalclarity #salonprivé #luxurycars #luxurymarketing

Posted 1 week ago.

As #salonprive arrives at #blenheimpalace its always worth considering the role digital plays on the buyer journey, especially high-end luxury brands. Luxury car buyers use digital to research brands when purchasing a car. Car buyers tend to spend 60% of their time online researching and shopping around before buying a car. Picture courtesy of @autoexpressmagazine #thinkwithgoogle #digitalclarity #salonprivé #luxurycars #luxurymarketing

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Oh beer, it’s #internationalbeerday #🍻
Oh beer, it’s #internationalbeerday #🍻

Posted 2 weeks ago.

Oh beer, it’s #internationalbeerday #🍻

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View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a
View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a difference.

Posted 2 weeks ago.

View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a difference.

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Your customers will engage with you in different ways, long after they have left
Your customers will engage with you in different ways, long after they have left your site. Learn the art and science of intelligent content planning, delivery and measurement - contact us #digitalclarity

Posted 3 weeks ago.

Your customers will engage with you in different ways, long after they have left your site. Learn the art and science of intelligent content planning, delivery and measurement - contact us #digitalclarity

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