Sophie Burrows

Sophie is a rising star in the Google eco-system. With over 5 years’ experience, Sophie is fast becoming a recognised paid search (PPC) specialist in both Google AdWords and Bing Ads. With numerous qualifications in Digital Marketing and Planning under her belt, Sophie is in demand as pragmatic problem solver and can show immense return on investment (ROI) where others could not. Sophie’s skills lie in understanding a brief and delivering exceptional results for her clients. A true digital maven.

Digital Marketing Trends to Watch in 2019

It’s no secret that the digital industry is ever-evolving with new opportunities, technological developments and challenges, and we’re forever keeping our eyes peeled for what’s coming around the corner.

Christmas 2018: How to Reach the Last Minute Shoppers

Every year, Christmas seems to come and go in a flash. Savvy shoppers will have their Christmas shopping done by the time December 1st rolls around, and there’s the usual last-minute dash for the rest of us!

Google Ads Introduces New Metrics for Ad Positions

In order to provide a clearer understanding of ad performance, four new metrics have been introduced under ‘Competitive metrics’, to allow advertisers to fully understand where their ads are appearing.

Digital Clarity Win Gold at Digital Impact Awards 2018

Digital Clarity, a performance-led digital agency specialising in search marketing, are proud winners of the prestigious Gold award at yesterday’s coveted Digital Impact Awards.

Google Brings Updates to Display Targeting

Are you running display ads as part of your digital marketing mix? Well, you might be interested to know that Google are “simplifying” the way that you can exclude mobile apps within your display campaigns.

Digital Clarity Shortlisted for Digital Impact Awards

We are delighted to announce that we have been shortlisted for The Digital Impact Awards 2018, for the work conducted through our partnership with The Clean Space.

Google Introduces Responsive Search Ads

This is a short blog about Google introducing responsive search ads. Responsive search ads are currently in Beta in the new AdWords interface and are currently only available to certain advertisers.

Should I Advertise on Bing?

Do you run pay per click advertising on Google? What about Bing? We’ve found from experience that most people haven’t even considered marketing on Bing, hopefully this blog will change your mind.

Digital Clarity become Bing Select Agency Partner

At Digital Clarity we’re proud to announce that we’ve been recognised as a Bing Select Partner Agency.

Digital Clarity Shortlisted for Digital Business of the Year

We are thrilled to announce that we are a finalist for ‘Digital Business of the Year’ in this year’s Digital Entrepreneur Awards.

Coming Soon: AdWords Automatically Updates Your Ads

Earlier this year, Google ran a beta test on a small amount of accounts, which automatically launched machine-generated ads. It didn’t go down well.

New Features Coming to the New AdWords Interface

Alongside the roll out of the new AdWords interface, Google are also introducing new features, or updating old features, in a bid to make the lives of both advertisers and consumers better
Big thanks to @thesupperclubuk @investecpb_uk and @axa_uk for a great event yest
Big thanks to @thesupperclubuk @investecpb_uk and @axa_uk for a great event yesterday #growthmindset

Posted 1 day ago.

Big thanks to @thesupperclubuk @investecpb_uk and @axa_uk for a great event yesterday #growthmindset

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Fear is a state of mind.  #friday #fridayquotes #fearless #fearlessgirl #motivat
Fear is a state of mind.  #friday #fridayquotes #fearless #fearlessgirl #motivation#n #motivationalquotes #digitalclarity

Posted 2 days ago.

Fear is a state of mind. #friday #fridayquotes #fearless #fearlessgirl #motivation#n #motivationalquotes #digitalclarity

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🤲 Happy Holi to all our clients, peers, friends and colleagues ✨🎊
#holi
🤲 Happy Holi to all our clients, peers, friends and colleagues ✨🎊
#holi #holi2019 #happyholi #holiday #digitalclarity

Posted 2 days ago.

🤲 Happy Holi to all our clients, peers, friends and colleagues ✨🎊 #holi #holi2019 #happyholi #holiday #digitalclarity

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Breakfast meeting with a difference #shoreditch #supperclub #hoxton
Breakfast meeting with a difference #shoreditch #supperclub #hoxton

Posted 2 days ago.

Breakfast meeting with a difference #shoreditch #supperclub #hoxton

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Another one of those ‘international day of...but this one’s nice. It’s Int
Another one of those ‘international day of...but this one’s nice. It’s International Day of Happiness! Yep! So be happy. That’s an order #😍 #internationaldayofhappiness #behappy #happiertogether #😀

Posted 3 days ago.

Another one of those ‘international day of...but this one’s nice. It’s International Day of Happiness! Yep! So be happy. That’s an order #😍 #internationaldayofhappiness #behappy #happiertogether #😀

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Google has entered the $140bn gaming market. Launched at The Gamers Developers C
Google has entered the $140bn gaming market. Launched at The Gamers Developers Conference in SanFrancisco and using a #netflix approach, the platform will allow people to stream better quality games from any screen without having to use a console #strada #gdc2019 #google #googlestrada #gaming #fortnite #csgo #gamers #coders

Posted 4 days ago.

Google has entered the $140bn gaming market. Launched at The Gamers Developers Conference in SanFrancisco and using a #netflix approach, the platform will allow people to stream better quality games from any screen without having to use a console #strada #gdc2019 #google #googlestrada #gaming #fortnite #csgo #gamers #coders

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Happy St Patrick’s Day! #stpatricksday - picture courtesy of #theconnaught
Happy St Patrick’s Day! #stpatricksday - picture courtesy of #theconnaught

Posted 6 days ago.

Happy St Patrick’s Day! #stpatricksday - picture courtesy of #theconnaught

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Impossible is nothing! Go and win. #friday #fridayquotes #fridaymood #digitalcla
Impossible is nothing! Go and win. #friday #fridayquotes #fridaymood #digitalclarity #motivationalquotes #motivation

Posted 1 week ago.

Impossible is nothing! Go and win. #friday #fridayquotes #fridaymood #digitalclarity #motivationalquotes #motivation

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