Sophie Burrows, Author at Digital Clarity

Using her photography experience on locations such as the London & Milan Fashion shows through to using her rich creative flair in Adobe’s Marketing Suite, Sophie is a member of the Digital Clarity creative content division. Graduating from The University of Hertfordshire with a 2:1 degree, Sophie is involved in semantic architecture for blog and content creation that involves writing, video and podcast production.

Digital Entrepreneur Awards Finalist 2017

Posted by Sophie in Insights & News

27/09/17

Digital Clarity Shortlisted for Digital Business of the Year

We are thrilled to announce that we are a finalist for ‘Digital Business of the Year’ in this year’s Digital Entrepreneur Awards.

Posted by Sophie in News & PPC

05/09/17

Coming Soon: AdWords Automatically Updates Your Ads

Earlier this year, Google ran a beta test on a small amount of accounts, which automatically launched machine-generated ads. It didn’t go down well.

Posted by Sophie in News & PPC

29/08/17

New Features Coming to the New AdWords Interface

Alongside the roll out of the new AdWords interface, Google are also introducing new features, or updating old features, in a bid to make the lives of both advertisers and consumers better

Posted by Sophie in Analytics

05/07/17

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.

Posted by Sophie in Insights, News & PPC

30/06/17

Apple’s App Store Ads

Apple introduced their App store ads back in October 2016, though from April this year these were rolled out more globally to countries including the UK, Australia and New Zealand.

Posted by Sophie in News & PPC

16/05/17

Google Verified Customer Reviews

Google customer reviews are replacing Google Trusted Stores program, offering further insight into the seller rating for merchant

Posted by Sophie in News & PPC

27/03/17

Local Inventory Ads and the Benefits of Local Search

Local inventory ads have been around since 2015, and are fairly similar to Google Shopping Ads in that they appear within the search carousel.

Posted by Sophie in Insights & PPC

08/03/17

Increase Sales With Price Extensions

One of the newer ad extension formats for Google AdWords is price extensions. These extensions allow you to showcase everything from your products and services offered, to events, brands and locations.

Posted by Sophie in News & PPC

17/02/17

What Are AdWords IF Functions?

With standard ads being phased out at the end of last month, it was about time Google introduced another cool feature to AdWords to go hand in hand with their beautiful new expanded ads.

Posted by Sophie in News

08/12/16

Google AdWords Deadline Approaching: Expanded Text Ads

Back in July, Google introduced their expanded text ads to all AdWords accounts. Available on both search and display networks, these ads offer double the amount of text, including two clickable headlines, and are said to increase CTR’s by 20%.

Posted by Sophie in News

16/11/16

Facebook Fake News: An Election Winner?

With recent events going on around the world, namely America, there has been a lot of talk about Facebook’s fake news crisis.