Sophie Burrows

Using her photography experience on locations such as the London & Milan Fashion shows through to using her rich creative flair in Adobe’s Marketing Suite, Sophie is a member of the Digital Clarity creative content division. Graduating from The University of Hertfordshire with a 2:1 degree, Sophie is involved in semantic architecture for blog and content creation that involves writing, video and podcast production.

Digital Entrepreneur Awards Finalist 2017

Digital Clarity Shortlisted for Digital Business of the Year

We are thrilled to announce that we are a finalist for ‘Digital Business of the Year’ in this year’s Digital Entrepreneur Awards.
AdWords Automatically Creates Ads

Coming Soon: AdWords Automatically Updates Your Ads

Earlier this year, Google ran a beta test on a small amount of accounts, which automatically launched machine-generated ads. It didn’t go down well.
AdWords Coming Soon

New Features Coming to the New AdWords Interface

Alongside the roll out of the new AdWords interface, Google are also introducing new features, or updating old features, in a bid to make the lives of both advertisers and consumers better
What is a UTM Code

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.
Apple App Store Ads

Apple’s App Store Ads

Apple introduced their App store ads back in October 2016, though from April this year these were rolled out more globally to countries including the UK, Australia and New Zealand.
Google Verified Customer Reviews

Google Verified Customer Reviews

Google customer reviews are replacing Google Trusted Stores program, offering further insight into the seller rating for merchant
Local Inventory Ads

Local Inventory Ads and the Benefits of Local Search

Local inventory ads have been around since 2015, and are fairly similar to Google Shopping Ads in that they appear within the search carousel.
Increase Sales with Price Extensions

Increase Sales With Price Extensions

One of the newer ad extension formats for Google AdWords is price extensions. These extensions allow you to showcase everything from your products and services offered, to events, brands and locations.
What are AdWords IF Functions

What Are AdWords IF Functions?

With standard ads being phased out at the end of last month, it was about time Google introduced another cool feature to AdWords to go hand in hand with their beautiful new expanded ads.

Google #KnowNearby

Have you noticed recently that a lot of people on Twitter are tweeting random emoji’s to Google? If you haven’t, well, they are.
Google Expanded Ads

Google AdWords Deadline Approaching: Expanded Text Ads

Back in July, Google introduced their expanded text ads to all AdWords accounts. Available on both search and display networks, these ads offer double the amount of text, including two clickable headlines, and are said to increase CTR’s by 20%.
Facebook Fake News

Facebook Fake News: An Election Winner?

With recent events going on around the world, namely America, there has been a lot of talk about Facebook’s fake news crisis.

One of our team members is very much looking forward to attending an evening @harfordmanor organised and hosted by @savills and in conjunction with horological masters @mjjwatches #windsor #berkshire

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Hot on the heels of the @iabuk report on video growth - we’re delighted to be well and truly certified by @google #video #advertising #googlepartners #digitalclarity

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Search still the daddy though online video spend overtakes banner ads for the first time. See latest @iabuk / @pwc_uk digital #adspend report #digital #advertising #video #UK #ppc #adwords

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#Repost @s0phieburrows ・・・ Thanks @bingads for the bubbly! #bingbeat #thirstythursday #winning #digitalclarity #prosecco 🥂

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Happy 80th Birthday Sir Bobby Charlton - a gentleman and true football legend 🙌 #bobbycharlton #legend #greatness

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Waiting for sunflowers. An experiment in the @digitalclarity lab. Who will have the tallest sunflower? Thanks to #pure360 for the pots. #emailmarketing #seo #digitalclarity

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What a way to celebrate your 20th birthday @maxverstappen1 wins the Malaysian Grand Prix #f1 #lewishamilton #danielricciardo picture via @f1

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Great talk by Tim McLoughlin Head of Social Media at Hotels.com on engaging #socialmedia #socialmediamarketing #travel #travel_conf

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