Sophie Burrows, Author at Digital Clarity

Sophie is a rising star in the Google eco-system. With over 5 years’ experience, Sophie is fast becoming a recognised paid search (PPC) specialist in both Google AdWords and Bing Ads. With numerous qualifications in Digital Marketing and Planning under her belt, Sophie is in demand as pragmatic problem solver and can show immense return on investment (ROI) where others could not. Sophie’s skills lie in understanding a brief and delivering exceptional results for her clients. A true digital maven.

Posted by Sophie in Insights, News & PPC

17/05/18

Google Introduces Responsive Search Ads

This is a short blog about Google introducing responsive search ads. Responsive search ads are currently in Beta in the new AdWords interface and are currently only available to certain advertisers.

Posted by Sophie in Insights, News & PPC

18/04/18

Should I Advertise on Bing?

Do you run pay per click advertising on Google? What about Bing? We’ve found from experience that most people haven’t even considered marketing on Bing, hopefully this blog will change your mind.

Posted by Sophie in News

15/11/17

Digital Clarity become Bing Select Agency Partner

At Digital Clarity we’re proud to announce that we’ve been recognised as a Bing Select Partner Agency.

Posted by Sophie in Insights & News

27/09/17

Digital Clarity Shortlisted for Digital Business of the Year

We are thrilled to announce that we are a finalist for ‘Digital Business of the Year’ in this year’s Digital Entrepreneur Awards.

Posted by Sophie in News & PPC

05/09/17

Coming Soon: AdWords Automatically Updates Your Ads

Earlier this year, Google ran a beta test on a small amount of accounts, which automatically launched machine-generated ads. It didn’t go down well.

Posted by Sophie in News & PPC

29/08/17

New Features Coming to the New AdWords Interface

Alongside the roll out of the new AdWords interface, Google are also introducing new features, or updating old features, in a bid to make the lives of both advertisers and consumers better

Posted by Sophie in Analytics

05/07/17

What is a UTM Code and How Can I Use It?

In it’s simplest form, a UTM code is an extra piece of code that is added on to the end of a URL, allowing you to track data from clicks on those URLs in Analytics.

Posted by Sophie in Insights, News & PPC

30/06/17

Apple’s App Store Ads

Apple introduced their App store ads back in October 2016, though from April this year these were rolled out more globally to countries including the UK, Australia and New Zealand.

Posted by Sophie in News & PPC

16/05/17

Google Verified Customer Reviews

Google customer reviews are replacing Google Trusted Stores program, offering further insight into the seller rating for merchant

Posted by Sophie in News & PPC

27/03/17

Local Inventory Ads and the Benefits of Local Search

Local inventory ads have been around since 2015, and are fairly similar to Google Shopping Ads in that they appear within the search carousel.

Posted by Sophie in Insights & PPC

08/03/17

Increase Sales With Price Extensions

One of the newer ad extension formats for Google AdWords is price extensions. These extensions allow you to showcase everything from your products and services offered, to events, brands and locations.

Posted by Sophie in News & PPC

17/02/17

What Are AdWords IF Functions?

With standard ads being phased out at the end of last month, it was about time Google introduced another cool feature to AdWords to go hand in hand with their beautiful new expanded ads.