There are many reasons agencies and clients part ways. Fundamentally, it boils down to what we can control and what we cant.
Presented at MeasureFest November 2017 - 10 top tips to making your reporting day easier
Having worked on many business to business search strategies in both SEO & PPC, I have encountered a lot of ups and downs when it comes to wasted budgets on accounts.
More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.
Do you ever ask yourself why things don’t always follow the rules in pay per click (PPC) marketing? Why is it that sometimes the best adverts and account structure, don’t always lead to a pot of gold?
In any industry, there are theories, myths and truths. This is also true of digital marketing.
The development of technology such as virtual reality, video fly-throughs, drone footage alongside the huge growth of mobile searches shows the world is changing.
Data studio takes online data reporting dashboards to the next level. Although currently in beta, this platform allows interactive reporting which is easy to set up, share and read.
Why are you redesigning the site? All too many times people rush into building a new website without addressing some of the fundamental questions.
Advertisers and agencies all know it’s important, but often the simplest concept of a keyword bid and the actual CPC can be overlooked by auto optimising or accelerated bidding.
It is hard for us to comprehend a world without our smartphones. Imagine back to a time when meeting with friends was arranged over a phone call, with a specific time to meet and agreed venue. If your mates didn't turn up, you waited and waited till you could wait no more.
It is often said that using PPC for business to business (B2B) lead generation does not work.