Rachel Mepham

With over 10 years’ experience in Digital Marketing, Rachel heads up the team at Digital Clarity. With a history in Paid Search (PPC) since before Google AdWords existed, Rachel is regarded by both clients and peers as one of the most experienced and prolific women in the digital space in the UK. Her approach and application to digital strategy planning has been used by some of the biggest brands as well the leading advertising and marketing agencies.

Posted by Rachel in Insights

20/06/19

How to Write a Digital Marketing Brief

This is dedicated to all clients and prospects old and new, as well as agencies trying to make some headway with a woolly brief.

Posted by Rachel in Insights

23/01/19

Turning B2B Advertising into Actual ROI

Having worked on a vast number of B2B projects in my time, one of the biggest challenges is reporting on sales, revenue and ROI.

Posted by Rachel in Insights

29/11/18

What Brexit Might Mean for Search Marketers

The Prime Minister has an agreement with the European Union but still needs Parliament to support the agreement otherwise who knows what might happen. But what impact is Brexit having on search marketing?

Posted by Rachel in Social

01/08/18

How to Connect With the Mobile Consumer

2018 has to be the proof that there is no going back! Mobile now exceeds desktop searches, website visits are dominated by mobile traffic, add to that voice search, mobile video consumption and personal assistants, and it is clear to see that the year of mobile is definitely upon us.

Posted by Rachel in SEO

15/06/18

How Much Does SEO Cost?

SEO or organic search is often known as free. The fact that you don't pay for the clicks has led to this perception and yes on the face of it that could suggest it is free or at least a much cheaper channel compared to pay per click (PPC)... But is it actually free?

Posted by Rachel in PPC

03/05/18

How Much Should I Spend on PPC?

As a long serving agency in this space we have worked with large and small organisations across many industries, we are often asked the same questions.The number one question we get asked: How much should I spend on pay per click?

Posted by Rachel in Insights

03/04/18

How To Maintain a Healthy Agency / Client Relationship

There are many reasons agencies and clients part ways. Fundamentally, it boils down to what we can control and what we cant.

Posted by Rachel in Insights

09/11/17

10 Tips to Make Your Reporting Days Easier

Presented at MeasureFest November 2017 - 10 top tips to making your reporting day easier

Posted by Rachel in PPC

31/10/17

Top B2B Search Marketing Mistakes & How to Avoid Them

Having worked on many business to business search strategies in both SEO & PPC, I have encountered a lot of ups and downs when it comes to wasted budgets on accounts.

Posted by Rachel in Analytics

27/09/17

UK Staycations Rise by 23.8% in 2017*

More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.

Posted by Rachel in PPC

18/07/17

All That Glitters Isn’t PPC Gold

Do you ever ask yourself why things don’t always follow the rules in pay per click (PPC) marketing? Why is it that sometimes the best adverts and account structure, don’t always lead to a pot of gold?

Posted by Rachel in PPC

07/06/17

Digital Marketing Decisions – Opinion vs Facts

In any industry, there are theories, myths and truths. This is also true of digital marketing.
Digital Clarity have been shortlisted for the prestigious UK Search Awards in t
Digital Clarity have been shortlisted for the prestigious UK Search Awards in the ‘Best Use of Search in B2B’ . The UK Search Awards are recognised across the digital marketing industry and the judging is a robust, credible and transparent two-step process, involving pre-scoring and a judging session where the panel discusses each entry in detail . We are delighted to be recognised in the competitive landscape of B2B Marketing especially amongst our peers that include leading search and digital agencies from across the UK and the globe who are delivering work for the UK market . . . #digitalclarity #digitalagency #digitalmarketing #uksearchawards #uksearchawards2019 #ppc #seo #b2b #softwaresales #propertymarketing #luxurymarketing #guildford #surrey #socialmediamarketing #topseo

Posted 3 days ago.

Digital Clarity have been shortlisted for the prestigious UK Search Awards in the ‘Best Use of Search in B2B’ . The UK Search Awards are recognised across the digital marketing industry and the judging is a robust, credible and transparent two-step process, involving pre-scoring and a judging session where the panel discusses each entry in detail . We are delighted to be recognised in the competitive landscape of B2B Marketing especially amongst our peers that include leading search and digital agencies from across the UK and the globe who are delivering work for the UK market . . . #digitalclarity #digitalagency #digitalmarketing #uksearchawards #uksearchawards2019 #ppc #seo #b2b #softwaresales #propertymarketing #luxurymarketing #guildford #surrey #socialmediamarketing #topseo

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Some of the DC team visiting Decorex today at Olympia, London . Decorex is the i
Some of the DC team visiting Decorex today at Olympia, London . Decorex is the international interior design show featuring exceptional furniture, fabric, lighting and craft . . . #interiordesign #furnituredesign #lighting #lightdesign #kitchendesign #bathroomdesign #wardrobes #decorex #decorex2019 #digitalmarketing #digitalagency #guildford #olympia

Posted 1 week ago.

Some of the DC team visiting Decorex today at Olympia, London . Decorex is the international interior design show featuring exceptional furniture, fabric, lighting and craft . . . #interiordesign #furnituredesign #lighting #lightdesign #kitchendesign #bathroomdesign #wardrobes #decorex #decorex2019 #digitalmarketing #digitalagency #guildford #olympia

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There's everything to be said for being nimble, but rushing for the sake of proc
There's everything to be said for being nimble, but rushing for the sake of proclaiming agility is foolhardy . Be measured . The time spent thinking through all possible scenarios and consequences is well spent . whether it's considering a difficult conversation . or a new pitch to a prospective client . . . #shakespeare #shakespearequotes #friday #businessquotes #business #wordsofwisdom #successquotes #stoicism #meditations #midfulness #digitalclarity #romeoandjuliet

Posted 1 week ago.

There's everything to be said for being nimble, but rushing for the sake of proclaiming agility is foolhardy . Be measured . The time spent thinking through all possible scenarios and consequences is well spent . whether it's considering a difficult conversation . or a new pitch to a prospective client . . . #shakespeare #shakespearequotes #friday #businessquotes #business #wordsofwisdom #successquotes #stoicism #meditations #midfulness #digitalclarity #romeoandjuliet

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A Banksy artwork depicting MPs in the House of Commons as chimpanzees has been s
A Banksy artwork depicting MPs in the House of Commons as chimpanzees has been sold for almost £9.9 million, in what organisers say is a record for the street artist . Devolved Parliament, which is four meters wide, was first unveiled as part of the Bristol artist's exhibition Banksy vs Bristol Museum in 2009 . It went under the hammer at Sotheby's in London on Thursday and after 13 minutes of bidding, sold for £9,879,500. It had a guide price of between £1.5-2 million . . . #banksy #art #artistsoninstagram #artist #contemporaryart #satire #artinvestment #artinvestor #sothebys #sothebysonline #artexhibition

Posted 1 week ago.

A Banksy artwork depicting MPs in the House of Commons as chimpanzees has been sold for almost £9.9 million, in what organisers say is a record for the street artist . Devolved Parliament, which is four meters wide, was first unveiled as part of the Bristol artist's exhibition Banksy vs Bristol Museum in 2009 . It went under the hammer at Sotheby's in London on Thursday and after 13 minutes of bidding, sold for £9,879,500. It had a guide price of between £1.5-2 million . . . #banksy #art #artistsoninstagram #artist #contemporaryart #satire #artinvestment #artinvestor #sothebys #sothebysonline #artexhibition

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Happy 21st Birthday Google 🎂 Google is the world's most visited website - it'
Happy 21st Birthday Google 🎂 Google is the world's most visited website - it's even one of the most-searched terms on Bing. . As a Google Premier Partner, we have been delighted to have been on this journey. . Want to learn more about the Google eco-system and how you can benefit your business? . Call +441483 388 270 | Email: info@digital-clarity.com | @digitalclarity . . . #google #googleads #ppc #seo #ppcagency #seoagency #ppcexperts #digitalmarketing #digitalagency #digitalmarketingagency #socialmediamarketing #facebookads #guildford #surrey #london #hants #berks #bucks

Posted 2 weeks ago.

Happy 21st Birthday Google 🎂 Google is the world's most visited website - it's even one of the most-searched terms on Bing. . As a Google Premier Partner, we have been delighted to have been on this journey. . Want to learn more about the Google eco-system and how you can benefit your business? . Call +441483 388 270 | Email: info@digital-clarity.com | @digitalclarity . . . #google #googleads #ppc #seo #ppcagency #seoagency #ppcexperts #digitalmarketing #digitalagency #digitalmarketingagency #socialmediamarketing #facebookads #guildford #surrey #london #hants #berks #bucks

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Success is a series of small wins. If you get one percent better each day for on
Success is a series of small wins. If you get one percent better each day for one year, you'll end up thirty-seven times better by the time you're done. . . . #suntzu #suntzuartofwar #succes #successquotes #digitalagency #digitalclarity #digitalmarketing #content #mondaymotivation #winning #strategy #digitalexperts #motivation #businessquotes #growthmindset

Posted 1 month ago.

Success is a series of small wins. If you get one percent better each day for one year, you'll end up thirty-seven times better by the time you're done. . . . #suntzu #suntzuartofwar #succes #successquotes #digitalagency #digitalclarity #digitalmarketing #content #mondaymotivation #winning #strategy #digitalexperts #motivation #businessquotes #growthmindset

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It’s that time of year! Sunny Brighton and BrightonSEO #brightonseo #seo #digi
It’s that time of year! Sunny Brighton and BrightonSEO #brightonseo #seo #digitalmarketing

Posted 1 month ago.

It’s that time of year! Sunny Brighton and BrightonSEO #brightonseo #seo #digitalmarketing

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Great meeting our team at Google HQ - what a view! . . . #google #googleuk #goog
Great meeting our team at Google HQ - what a view! . . . #google #googleuk #googlelondon #ppc #seo #googleads #digitalagency #digitamarketingagency #analaytics #digitalmarketing #guildford #socialmediamarketing #socialmedia #marketingdigital

Posted 1 month ago.

Great meeting our team at Google HQ - what a view! . . . #google #googleuk #googlelondon #ppc #seo #googleads #digitalagency #digitamarketingagency #analaytics #digitalmarketing #guildford #socialmediamarketing #socialmedia #marketingdigital

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