With over 15 years’ experience in Digital Marketing, Rachel heads up the team at Digital Clarity. With a deep skill set in the Paid Search, Social Media and Analytics, Rachel is regarded by both clients and peers as one of the most experienced and prolific women in the UK digital space. Her approach and application to digital strategy planning has been used by some of the biggest brands as well as leading advertising and marketing agencies.
The Must-Have B2B Guide To Calculating a Realistic Cost Per Qualified Lead
An easy to follow guide on calculating a realistic Cost Per Qualified (CPQ) lead.
Are You Wasting Budget On Low Quality Leads?
Are you looking to improve the quality of your leads within your current budget? Or are you happy to keep wasting money on poor enquiries? Let’s explore 5 steps to getting better quality leads from your budget.
Is Covid-19 Being Blamed For Your Marketing Shortfalls?
Read the top 12 reasons your website traffic is likely to be down and possible ways to fix it. From analytics to the weather; always question your data.
How To Fix Your SEO Results…
...when you don’t know what’s broken. If you are looking to fix your SEO, you need to understand the ins and outs of the problems.
91% Of New Business Calls Are Not Answered
We ran a study of over 3,000 new business calls, the numbers were astonishing! With people not answering the phone how can sales people sell?
Is Your Website Analytics Data, or Your Agency, Twisting the Truth?
The thing about website analytics data is that without it, you are running blind. However sometimes it can mislead or even bend the truth!
What Makes People Buy? | Marketing, Selling And The Decision Making Brain
If we could just understand a little more about how and why people make decisions, then maybe we could understand how to sell to them.
How Much Does SEO Cost?
There are so many factors to contributing to how much SEO costs. Understand the variables and how much you should be investing on SEO.
3 Mind-Blowing Tips for Using Google Trends To Build A Relevant Marketing Strategy
Find our how Google Trends can help to build a timely and relevant marketing strategy.
How Startups Can Build a Digital Marketing Strategy
Whether you are an established business or an ambitious startup, there are some fundamental rules to planning your digital marketing strategy.
What Do Jigsaws, DIY and Hair Clippers All Have in Common?
During Covid-19 lockdown ‘Jigsaw puzzles’ are seeing a huge peak in searches and both gardening and DIY stores have seen an increase in search volume as people try to keep busy whilst staying home.
How to Adapt Your Digital Marketing Strategy in Uncertain Times
For every situation, there are a number of opportunities as well as threats. So it is important to take a step back and review your business and identify where the threats are and where the opportunities are.
