Having worked on a vast number of B2B projects in my time, one of the biggest challenges is reporting on sales, revenue and ROI.
The Prime Minister has an agreement with the European Union but still needs Parliament to support the agreement otherwise who knows what might happen. But what impact is Brexit having on search marketing?
SEO or organic search is often known as free. The fact that you don't pay for the clicks has led to this perception and yes on the face of it that could suggest it is free or at least a much cheaper channel compared to pay per click (PPC)... But is it actually free?
As a long serving agency in this space we have worked with large and small organisations across many industries, we are often asked the same questions.The number one question we get asked: How much should I spend on pay per click?
There are many reasons agencies and clients part ways. Fundamentally, it boils down to what we can control and what we cant.
Presented at MeasureFest November 2017 - 10 top tips to making your reporting day easier
Having worked on many business to business search strategies in both SEO & PPC, I have encountered a lot of ups and downs when it comes to wasted budgets on accounts.
More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.
Do you ever ask yourself why things don’t always follow the rules in pay per click (PPC) marketing? Why is it that sometimes the best adverts and account structure, don’t always lead to a pot of gold?
In any industry, there are theories, myths and truths. This is also true of digital marketing.
The development of technology such as virtual reality, video fly-throughs, drone footage alongside the huge growth of mobile searches shows the world is changing.