Rachel Mepham

Rachel Mepham has over 10 years’ experience in Digital Marketing and heads up the team at Digital Clarity. With a keen interest in up and coming digital platforms she has lead research projects to discover the best digital media tools available in the market. With a history in PPC since before Google AdWords existed you will often find her blogging about the challenges and solutions to optimising Pay Per Click Accounts. Follow @rachelmepham.

How Much Should I Spend on PPC?

As a long serving agency in this space we have worked with large and small organisations across many industries, we are often asked the same questions.The number one question we get asked: How much should I spend on pay per click?

How To Maintain a Healthy Agency / Client Relationship

There are many reasons agencies and clients part ways. Fundamentally, it boils down to what we can control and what we cant.

10 tips to make your reporting days easier

Presented at MeasureFest November 2017 - 10 top tips to making your reporting day easier

Top B2B Search Marketing Mistakes & How to Avoid Them

Having worked on many business to business search strategies in both SEO & PPC, I have encountered a lot of ups and downs when it comes to wasted budgets on accounts.

UK Staycations Rise by 23.8% in 2017*

More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.

All That Glitters Isn’t PPC Gold

Do you ever ask yourself why things don’t always follow the rules in pay per click (PPC) marketing? Why is it that sometimes the best adverts and account structure, don’t always lead to a pot of gold?

Digital Marketing Decisions – Opinion vs Facts

In any industry, there are theories, myths and truths. This is also true of digital marketing.

Using virtual reality to sell anywhere in the world

The development of technology such as virtual reality, video fly-throughs, drone footage alongside the huge growth of mobile searches shows the world is changing.

Google Data Studio – Dashboard reporting with a kick

Data studio takes online data reporting dashboards to the next level. Although currently in beta, this platform allows interactive reporting which is easy to set up, share and read.

5 Questions to Ask When Planning a Website Redesign

Why are you redesigning the site? All too many times people rush into building a new website without addressing some of the fundamental questions.

The Art of Keyword Bidding

Advertisers and agencies all know it’s important, but often the simplest concept of a keyword bid and the actual CPC can be overlooked by auto optimising or accelerated bidding.

Is AI stealing our digital marketing jobs?

It is hard for us to comprehend a world without our smartphones. Imagine back to a time when meeting with friends was arranged over a phone call, with a specific time to meet and agreed venue. If your mates didn't turn up, you waited and waited till you could wait no more.
What’s on this guys mind today? ・・・
Speed meets creativity.
@mosalah int
What’s on this guys mind today? ・・・
Speed meets creativity.
@mosalah introduces the all-new Energy Mode #X18+, exclusively available through adidas and selected retail partners. Courtesy of @adidasfootball —

Posted 6 hours ago.

What’s on this guys mind today? ・・・ Speed meets creativity. @mosalah introduces the all-new Energy Mode #X18+, exclusively available through adidas and selected retail partners. Courtesy of @adidasfootball —

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In short, 160 characters for desktop and 130 for mobile. Although, it could be a
In short, 160 characters for desktop and 130 for mobile. Although, it could be argued, do you even need to write these anymore? Read the blog by our very own @jenfarny on all things SEO #digitalclarity

Posted 23 hours ago.

In short, 160 characters for desktop and 130 for mobile. Although, it could be argued, do you even need to write these anymore? Read the blog by our very own @jenfarny on all things SEO #digitalclarity

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Instagram Image
Instagram Image

Posted 1 day ago.

Instagram Image

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Considered by many as the greatest American novelist of the late 20th century, w
Considered by many as the greatest American novelist of the late 20th century, we mourn the passing of Philip Roth - the author who broke the mould and scandalised middle America #philiproth #rip

Posted 3 days ago.

Considered by many as the greatest American novelist of the late 20th century, we mourn the passing of Philip Roth - the author who broke the mould and scandalised middle America #philiproth #rip

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We will never forget 🐝 All 22 of those taken from us will always be in our he
We will never forget 🐝 All 22 of those taken from us will always be in our hearts ❤️

Posted 3 days ago.

We will never forget 🐝 All 22 of those taken from us will always be in our hearts ❤️

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A wonderful morning for business #driven #grind #tuesdaymotivation
A wonderful morning for business #driven #grind #tuesdaymotivation

Posted 4 days ago.

A wonderful morning for business #driven #grind #tuesdaymotivation

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Absolutely breathtaking.  A boat neck @givenchyofficial haute couture was the th
Absolutely breathtaking.  A boat neck @givenchyofficial haute couture was the the perfect choice. #royalwedding

Posted 1 week ago.

Absolutely breathtaking. A boat neck @givenchyofficial haute couture was the the perfect choice. #royalwedding

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So it begins #royalwedding
So it begins #royalwedding

Posted 1 week ago.

So it begins #royalwedding

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