Rachel Mepham, Author at Digital Clarity

With over 10 years’ experience in Digital Marketing, Rachel heads up the team at Digital Clarity. With a history in Paid Search (PPC) since before Google AdWords existed, Rachel is regarded by both clients and peers as one of the most experienced and prolific women in the digital space in the UK. Her approach and application to digital strategy planning has been used by some of the biggest brands as well the leading advertising and marketing agencies.

Posted by Rachel in Insights

23/01/19

Turning B2B Advertising into Actual ROI

Having worked on a vast number of B2B projects in my time, one of the biggest challenges is reporting on sales, revenue and ROI.

Posted by Rachel in Insights

29/11/18

What Brexit Might Mean for Search Marketers

The Prime Minister has an agreement with the European Union but still needs Parliament to support the agreement otherwise who knows what might happen. But what impact is Brexit having on search marketing?

Posted by Rachel in SEO

15/06/18

How Much Does SEO Cost?

SEO or organic search is often known as free. The fact that you don't pay for the clicks has led to this perception and yes on the face of it that could suggest it is free or at least a much cheaper channel compared to pay per click (PPC)... But is it actually free?

Posted by Rachel in PPC

03/05/18

How Much Should I Spend on PPC?

As a long serving agency in this space we have worked with large and small organisations across many industries, we are often asked the same questions.The number one question we get asked: How much should I spend on pay per click?

Posted by Rachel in Insights

03/04/18

How To Maintain a Healthy Agency / Client Relationship

There are many reasons agencies and clients part ways. Fundamentally, it boils down to what we can control and what we cant.

Posted by Rachel in Insights

09/11/17

10 Tips to Make Your Reporting Days Easier

Presented at MeasureFest November 2017 - 10 top tips to making your reporting day easier

Posted by Rachel in PPC

31/10/17

Top B2B Search Marketing Mistakes & How to Avoid Them

Having worked on many business to business search strategies in both SEO & PPC, I have encountered a lot of ups and downs when it comes to wasted budgets on accounts.

Posted by Rachel in Analytics

27/09/17

UK Staycations Rise by 23.8% in 2017*

More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.

Posted by Rachel in PPC

18/07/17

All That Glitters Isn’t PPC Gold

Do you ever ask yourself why things don’t always follow the rules in pay per click (PPC) marketing? Why is it that sometimes the best adverts and account structure, don’t always lead to a pot of gold?

Posted by Rachel in PPC

07/06/17

Digital Marketing Decisions – Opinion vs Facts

In any industry, there are theories, myths and truths. This is also true of digital marketing.

Posted by Rachel in Insights

20/03/17

Using virtual reality to sell anywhere in the world

The development of technology such as virtual reality, video fly-throughs, drone footage alongside the huge growth of mobile searches shows the world is changing.