Rachel Mepham

With over 10 years’ experience in Digital Marketing, Rachel heads up the team at Digital Clarity. With a history in Paid Search (PPC) since before Google AdWords existed, Rachel is regarded by both clients and peers as one of the most experienced and prolific women in the digital space in the UK. Her approach and application to digital strategy planning has been used by some of the biggest brands as well the leading advertising and marketing agencies.

Posted by Rachel in Social

01/08/18

How to Connect With the Mobile Consumer

2018 has to be the proof that there is no going back! Mobile now exceeds desktop searches, website visits are dominated by mobile traffic, add to that voice search, mobile video consumption and personal assistants, and it is clear to see that the year of mobile is definitely upon us.

Posted by Rachel in SEO

15/06/18

How Much Does SEO Cost?

SEO or organic search is often known as free. The fact that you don't pay for the clicks has led to this perception and yes on the face of it that could suggest it is free or at least a much cheaper channel compared to pay per click (PPC)... But is it actually free?

Posted by Rachel in PPC

03/05/18

How Much Should I Spend on PPC?

As a long serving agency in this space we have worked with large and small organisations across many industries, we are often asked the same questions.The number one question we get asked: How much should I spend on pay per click?

Posted by Rachel in Insights

03/04/18

How To Maintain a Healthy Agency / Client Relationship

There are many reasons agencies and clients part ways. Fundamentally, it boils down to what we can control and what we cant.

Posted by Rachel in Insights

09/11/17

10 Tips to Make Your Reporting Days Easier

Presented at MeasureFest November 2017 - 10 top tips to making your reporting day easier

Posted by Rachel in PPC

31/10/17

Top B2B Search Marketing Mistakes & How to Avoid Them

Having worked on many business to business search strategies in both SEO & PPC, I have encountered a lot of ups and downs when it comes to wasted budgets on accounts.

Posted by Rachel in Analytics

27/09/17

UK Staycations Rise by 23.8% in 2017*

More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.

Posted by Rachel in PPC

18/07/17

All That Glitters Isn’t PPC Gold

Do you ever ask yourself why things don’t always follow the rules in pay per click (PPC) marketing? Why is it that sometimes the best adverts and account structure, don’t always lead to a pot of gold?

Posted by Rachel in PPC

07/06/17

Digital Marketing Decisions – Opinion vs Facts

In any industry, there are theories, myths and truths. This is also true of digital marketing.

Posted by Rachel in Insights

20/03/17

Using virtual reality to sell anywhere in the world

The development of technology such as virtual reality, video fly-throughs, drone footage alongside the huge growth of mobile searches shows the world is changing.

Posted by Rachel in Analytics

13/02/17

Google Data Studio – Dashboard reporting with a kick

Data studio takes online data reporting dashboards to the next level. Although currently in beta, this platform allows interactive reporting which is easy to set up, share and read.

Posted by Rachel in Design

31/01/17

5 Questions to Ask When Planning a Website Redesign

Why are you redesigning the site? All too many times people rush into building a new website without addressing some of the fundamental questions.
What happens when future customers are looking for your product or service? What
What happens when future customers are looking for your product or service? What keywords convert to sales? Learn more from Google Premier Partner @digitalclarity

Posted 1 day ago.

What happens when future customers are looking for your product or service? What keywords convert to sales? Learn more from Google Premier Partner @digitalclarity

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Posted 3 days ago.

"The legacy of heroes is the memory of a great name and the inheritance of a great example." Benjamin Disraeli #armistice #armisticeday #rememberancesunday #rememberanceday #remembrance #weshallrememberthem

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Forever in our hearts #leicestercity #leicester #lcfc #🇹🇭 #kingpower #foxe
Forever in our hearts #leicestercity #leicester #lcfc #🇹🇭 #kingpower #foxes ⚽️❤️✊

Posted 3 days ago.

Forever in our hearts #leicestercity #leicester #lcfc #🇹🇭 #kingpower #foxes ⚽️❤️✊

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Bing Ads Scripts and Google Ads Scripts are both JavaScript based routines that
Bing Ads Scripts and Google Ads Scripts are both JavaScript based routines that can make changes to and report on almost everything within your paid search account. They can read from external sources and in most cases can write to external data sources like Google sheets, website APIs or databases. What’s the difference between the two? Learn more @digitalclarity

Posted 5 days ago.

Bing Ads Scripts and Google Ads Scripts are both JavaScript based routines that can make changes to and report on almost everything within your paid search account. They can read from external sources and in most cases can write to external data sources like Google sheets, website APIs or databases. What’s the difference between the two? Learn more @digitalclarity

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Where there is darkness, let there be light. Happy Diwali to our friends, collea
Where there is darkness, let there be light. Happy Diwali to our friends, colleagues and worldwide family 🙏

Posted 1 week ago.

Where there is darkness, let there be light. Happy Diwali to our friends, colleagues and worldwide family 🙏

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If you are a retailer, take heart and use online to your advantage. Though it se
If you are a retailer, take heart and use online to your advantage. Though it seems like the world only shops online, over 80% of sales are traditional with e-commerce accounting for 18 percent of retail sales in the UK. Learn more @digitalclarity #retail #ecommerce #ecommercebusiness #digitalclarity

Posted 1 week ago.

If you are a retailer, take heart and use online to your advantage. Though it seems like the world only shops online, over 80% of sales are traditional with e-commerce accounting for 18 percent of retail sales in the UK. Learn more @digitalclarity #retail #ecommerce #ecommercebusiness #digitalclarity

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With eMarketer predicting monthly usage of 16.7m each month, Instagram is a supe
With eMarketer predicting monthly usage of 16.7m each month, Instagram is a super powerful marketing tool that is still misunderstood by brands looking to amplify their message. Learn how to make the most of this fantastic platform @digitalclarity #insta #instagram #marketing

Posted 1 week ago.

With eMarketer predicting monthly usage of 16.7m each month, Instagram is a super powerful marketing tool that is still misunderstood by brands looking to amplify their message. Learn how to make the most of this fantastic platform @digitalclarity #insta #instagram #marketing

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Progress is virtually impossible without change. In the digital world, the only
Progress is virtually impossible without change. In the digital world, the only constant is change. Learn how to adapt and grow @digitalclarity #change #digitaltransformation #changemanagement #digital

Posted 1 week ago.

Progress is virtually impossible without change. In the digital world, the only constant is change. Learn how to adapt and grow @digitalclarity #change #digitaltransformation #changemanagement #digital

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