Rachel Mepham

With over 10 years’ experience in Digital Marketing, Rachel heads up the team at Digital Clarity. With a history in Paid Search (PPC) since before Google AdWords existed, Rachel is regarded by both clients and peers as one of the most experienced and prolific women in the digital space in the UK. Her approach and application to digital strategy planning has been used by some of the biggest brands as well the leading advertising and marketing agencies.

Posted by Rachel in PPC

13/11/19

Why your PPC advertising is NOT working

Pay Per Click advertising on Google Ads alone can't always grow your business. The market has changed and it’s tougher than ever out there. There are more choices than ever, more messaging than ever and more reviews than ever.

Posted by Rachel in Insights

20/06/19

How to Write a Digital Marketing Brief

This is dedicated to all clients and prospects old and new, as well as agencies trying to make some headway with a woolly brief.

Posted by Rachel in Insights

23/01/19

Turning B2B Advertising into Actual ROI

Having worked on a vast number of B2B projects in my time, one of the biggest challenges is reporting on sales, revenue and ROI.

Posted by Rachel in Insights

29/11/18

What Brexit Might Mean for Search Marketers

The Prime Minister has an agreement with the European Union but still needs Parliament to support the agreement otherwise who knows what might happen. But what impact is Brexit having on search marketing?

Posted by Rachel in Social

01/08/18

How to Connect With the Mobile Consumer

2018 has to be the proof that there is no going back! Mobile now exceeds desktop searches, website visits are dominated by mobile traffic, add to that voice search, mobile video consumption and personal assistants, and it is clear to see that the year of mobile is definitely upon us.

Posted by Rachel in SEO

15/06/18

How Much Does SEO Cost?

SEO or organic search is often known as free. The fact that you don't pay for the clicks has led to this perception and yes on the face of it that could suggest it is free or at least a much cheaper channel compared to pay per click (PPC)... But is it actually free?

Posted by Rachel in PPC

03/05/18

How Much Should I Spend on PPC?

As a long serving agency in this space we have worked with large and small organisations across many industries, we are often asked the same questions.The number one question we get asked: How much should I spend on pay per click?

Posted by Rachel in Insights

03/04/18

How To Maintain a Healthy Agency / Client Relationship

There are many reasons agencies and clients part ways. Fundamentally, it boils down to what we can control and what we cant.

Posted by Rachel in Insights

09/11/17

10 Tips to Make Your Reporting Days Easier

Presented at MeasureFest November 2017 - 10 top tips to making your reporting day easier

Posted by Rachel in PPC

31/10/17

Top B2B Search Marketing Mistakes & How to Avoid Them

Having worked on many business to business search strategies in both SEO & PPC, I have encountered a lot of ups and downs when it comes to wasted budgets on accounts.

Posted by Rachel in Analytics

27/09/17

UK Staycations Rise by 23.8% in 2017*

More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.

Posted by Rachel in PPC

18/07/17

All That Glitters Isn’t PPC Gold

Do you ever ask yourself why things don’t always follow the rules in pay per click (PPC) marketing? Why is it that sometimes the best adverts and account structure, don’t always lead to a pot of gold?
Creative juices flowing as we work on new projects...🍷
Creative juices flowing as we work on new projects...🍷

Posted 1 week ago.

Creative juices flowing as we work on new projects...🍷

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A wonderful morning at the Surrey HR Forum at the amazing @wwf_uk #surreyhrforum
A wonderful morning at the Surrey HR Forum at the amazing @wwf_uk #surreyhrforum #hr #trc

Posted 2 weeks ago.

A wonderful morning at the Surrey HR Forum at the amazing @wwf_uk #surreyhrforum #hr #trc

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And the lights are...on🎄 . . . . . #guildford #guildfordsurrey #guildfordtown
And the lights are...on🎄 . . . . . #guildford #guildfordsurrey #guildfordtowncentre #guildfordlights #christmaslights #experienceguildford #guildfordhighstreet #highstreet #guildfordphotographer #igsurrey

Posted 2 weeks ago.

And the lights are...on🎄 . . . . . #guildford #guildfordsurrey #guildfordtowncentre #guildfordlights #christmaslights #experienceguildford #guildfordhighstreet #highstreet #guildfordphotographer #igsurrey

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Sometimes, planning a strategy for a client, can take an extraordinary amount of
Sometimes, planning a strategy for a client, can take an extraordinary amount of time. You can’t keep today’s hour for tomorrow – we all know that, but still tend to procrastinate. Benjamin Franklin warns that time is a scarce resource, and if it’s wasted, it cannot be recovered later. This is why mindful planning and work on productivity are so important.... #time #planning #strategicplanning #strategy #marketingstrategy #marketingstrategies #warandpeace #leotolstoy #digitalclarity #ppc #seo #socialmediamarketing #analytics #digitalmarketing #digitalagency

Posted 2 weeks ago.

Sometimes, planning a strategy for a client, can take an extraordinary amount of time. You can’t keep today’s hour for tomorrow – we all know that, but still tend to procrastinate. Benjamin Franklin warns that time is a scarce resource, and if it’s wasted, it cannot be recovered later. This is why mindful planning and work on productivity are so important.... #time #planning #strategicplanning #strategy #marketingstrategy #marketingstrategies #warandpeace #leotolstoy #digitalclarity #ppc #seo #socialmediamarketing #analytics #digitalmarketing #digitalagency

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Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #
Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #unifiedcommunications #ai #digitaltransformation #digitalclarity #btlcs19 #britannictechnolgies

Posted 3 weeks ago.

Fantastic event hosted by Britannic Technologies at Mercedes Benz World Surrey #unifiedcommunications #ai #digitaltransformation #digitalclarity #btlcs19 #britannictechnolgies

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Excited about attending our client Britannic Technologies Convergence Summit 201
Excited about attending our client Britannic Technologies Convergence Summit 2019 focussing on Workplace Modernisation at Mercedes-Benz World, Surrey . So what’s it all about? . We know technology should underpin, not dictate . The digital transformation hype is everywhere and it’s too easy to get caught up . Workplace Modernisation is a business movement that is against implementing technology for the sake of it . This year’s Convergence Summit will explore the reasons you commenced your digital transformation journey in the first place . . . . #britannictechnolgies #btlcs #btlcs19 #mercedesbenzworld #digitalclarity #ai #digitaltransformation #digitaltransformationsummit #guildford #weybridge #surrey #convergencesummit #workplacemodernization #code #technology

Posted 3 weeks ago.

Excited about attending our client Britannic Technologies Convergence Summit 2019 focussing on Workplace Modernisation at Mercedes-Benz World, Surrey . So what’s it all about? . We know technology should underpin, not dictate . The digital transformation hype is everywhere and it’s too easy to get caught up . Workplace Modernisation is a business movement that is against implementing technology for the sake of it . This year’s Convergence Summit will explore the reasons you commenced your digital transformation journey in the first place . . . . #britannictechnolgies #btlcs #btlcs19 #mercedesbenzworld #digitalclarity #ai #digitaltransformation #digitaltransformationsummit #guildford #weybridge #surrey #convergencesummit #workplacemodernization #code #technology

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Moved by the opening of what was then called the Great War, Laurence Binyon penn
Moved by the opening of what was then called the Great War, Laurence Binyon penned

Posted 3 weeks ago.

Moved by the opening of what was then called the Great War, Laurence Binyon penned "For the Fallen" incorporating “Ode of Remembrance” which is read and recited all over the world for those that gave up their lives in the First World War . . . . #remembranceday #forthefallen #lestweforget #guildford #guildfordsurrey #lestweforget🌹 #britishlegion #poppy #digitalclarity #helpforheroes

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We are all enjoying the bold new ad by @theofficialselfridges . . . . #selfridge
We are all enjoying the bold new ad by @theofficialselfridges . . . . #selfridges #westend #christmasad #oxfordstreet #advertising #urban #bold #modern #christmas

Posted 4 weeks ago.

We are all enjoying the bold new ad by @theofficialselfridges . . . . #selfridges #westend #christmasad #oxfordstreet #advertising #urban #bold #modern #christmas

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