Rachel Mepham

Rachel Mepham has over 10 years’ experience in Digital Marketing and heads up the team at Digital Clarity. With a keen interest in up and coming digital platforms she has lead research projects to discover the best digital media tools available in the market. With a history in PPC since before Google AdWords existed you will often find her blogging about the challenges and solutions to optimising Pay Per Click Accounts. Follow @rachelmepham.

digital travel conference

UK Staycations Rise by 23.8% in 2017*

More people than ever are looking at Staycations as their holiday option in 2017 throughout the UK.
all-that-glitters-is-not-ppc-gold

All That Glitters Isn’t PPC Gold

Do you ever ask yourself why things don’t always follow the rules in pay per click (PPC) marketing? Why is it that sometimes the best adverts and account structure, don’t always lead to a pot of gold?
digital marketing decisions

Digital Marketing Decisions – Opinion vs Facts

In any industry, there are theories, myths and truths. This is also true of digital marketing.
Using virtual reality to sell anywhere in the world

Using virtual reality to sell anywhere in the world

The development of technology such as virtual reality, video fly-throughs, drone footage alongside the huge growth of mobile searches shows the world is changing.
Google Data Studio banner

Google Data Studio – Dashboard reporting with a kick

Data studio takes online data reporting dashboards to the next level. Although currently in beta, this platform allows interactive reporting which is easy to set up, share and read.
Website Redesign

5 Questions to Ask When Planning a Website Redesign

Why are you redesigning the site? All too many times people rush into building a new website without addressing some of the fundamental questions.

The Art of Keyword Bidding

Advertisers and agencies all know it’s important, but often the simplest concept of a keyword bid and the actual CPC can be overlooked by auto optimising or accelerated bidding.
is-ai-stealing-our-digital-jobs

Is AI stealing our digital marketing jobs?

It is hard for us to comprehend a world without our smartphones. Imagine back to a time when meeting with friends was arranged over a phone call, with a specific time to meet and agreed venue. If your mates didn't turn up, you waited and waited till you could wait no more.
Loca

More B2B Leads From One Click

It is often said that using PPC for business to business (B2B) lead generation does not work.
7 Search Myths You Won't Believe

7 Search Myths You Won’t Believe

With so much speculation out there and a whole world of smoke and mirrors, it is important to determine the facts from the myths. Getting the facts right could help you enhance your PPC and SEO strategies.
Amazon Drones

Will Amazon Drones Increase E-Commerce Purchases?

Over the years digital evolution and disruptive innovation have lead the way to increasing online, in-app and mobile purchases. Pokémon Go is the latest to change how we interact with brands, apps and Artificial Intelligence.
Fame Music Stripped Back

Does Music Drive Social Interaction?

Last night I attended Stripped Back, Fame Music’s fast growing, music talent competition platform which reached its final last week in the UK. With a top judging panel of Huw Stephens, Nina Nesbitt and winning producer Eric Appapoulay, the talent had to be at the top of their game to impress. In short, they blew us away!

One of our team members is very much looking forward to attending an evening @harfordmanor organised and hosted by @savills and in conjunction with horological masters @mjjwatches #windsor #berkshire

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Hot on the heels of the @iabuk report on video growth - we’re delighted to be well and truly certified by @google #video #advertising #googlepartners #digitalclarity

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Search still the daddy though online video spend overtakes banner ads for the first time. See latest @iabuk / @pwc_uk digital #adspend report #digital #advertising #video #UK #ppc #adwords

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#Repost @s0phieburrows ・・・ Thanks @bingads for the bubbly! #bingbeat #thirstythursday #winning #digitalclarity #prosecco 🥂

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Happy 80th Birthday Sir Bobby Charlton - a gentleman and true football legend 🙌 #bobbycharlton #legend #greatness

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Waiting for sunflowers. An experiment in the @digitalclarity lab. Who will have the tallest sunflower? Thanks to #pure360 for the pots. #emailmarketing #seo #digitalclarity

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What a way to celebrate your 20th birthday @maxverstappen1 wins the Malaysian Grand Prix #f1 #lewishamilton #danielricciardo picture via @f1

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Great talk by Tim McLoughlin Head of Social Media at Hotels.com on engaging #socialmedia #socialmediamarketing #travel #travel_conf

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