2016 In Google, Social Media, And Emojis
2016 has been far from a dull year, whether positive or negative it seemed that everyone was talking about a new global news story every day. From celebrity deaths to politics, sporting events to global crazes, Google and social media has it all covered
Vine – In Memoriam: 2012-2016
The popularity and almost overnight success of Vine in 2012 was startling. People’s attention spans really had shortened to just 6 seconds.
SEO & PR: The Perfect Match?
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Over the years, there has been a blurring of lines between what is construed as online PR and SEO.
A Racing Car Is Only As Good As Its Driver
4 reasons not to be over reliant on marketing tools.
As digital marketing evolves so do the tools and software we use. These tools make the work more streamlined, accurate, cost effective, and easier to manage. Reliance on these tools though in the main is positive, however they must be indexed against human interaction.
Pokémon Go And The Digital Landscape
Unless you’ve been living under a rock for the last two weeks, you should be aware by now of Pokémon Go; the augmented reality game for both Android and Apple phones
A Brief History of The Penguin Algorithm
With Google on the verge of rolling out Penguin 4.0, now would be a good time to have a quick recap on what Penguin is; previous versions and more importantly, what it means for your website.
Can Ads Make Spotify A Profitable Company?
With Spotify now hitting 30 million paid users , 100 million overall; they have hit a notable milestone in the company’s short history. It will however not be known if the company has finally turned over a profit for the first time until later in the year, with last year’s financial results showing an operating loss of $165.1m (£119m).
Digital And Print Media; Enough Room For Both?
With the impending change to one of the UK’s most popular tabloids ‘The Independent’ going digital towards the end of March, it will give yet another insight into how national papers could make a successful run of serving their content online.