Nick is a recent graduate of Music and Live Events Management from Bucks New University in High Wycombe. Though his business background centred within the music industry, his exposure and involvement in marketing and social media engagement for brands, helped him take a more holistic approach and apply his connection of digital with sociology along with his entrepreneurial skills.
2016 In Google, Social Media, And Emojis
2016 has been far from a dull year, whether positive or negative it seemed that everyone was talking about a new global news story every day. From celebrity deaths to politics, sporting events to global crazes, Google and social media has it all covered
3 Tips For SME’s To Up Their Social Media Game
Firstly, what is an SME or Small to Medium Enterprise? According to Government sources, these are companies who employ up to 250 people. It constitutes 99% of UK businesses.
Vine – In Memoriam: 2012-2016
The popularity and almost overnight success of Vine in 2012 was startling. People’s attention spans really had shortened to just 6 seconds.
SEO & PR: The Perfect Match?
Estimated Reading Time [est_time]
Over the years, there has been a blurring of lines between what is construed as online PR and SEO.
A Racing Car Is Only As Good As Its Driver
4 reasons not to be over reliant on marketing tools.
As digital marketing evolves so do the tools and software we use. These tools make the work more streamlined, accurate, cost effective, and easier to manage. Reliance on these tools though in the main is positive, however they must be indexed against human interaction.
Snapchat Unveils New Advertising Updates
At the beginning of the year I wrote a blog about the potential that Snapchat and their then ad platform had and how brands would be able to utilise this as part of their marketing strategy, I thought it would be a long time before it would be worth revisiting; I was wrong.
Pokémon Go And The Digital Landscape
Unless you’ve been living under a rock for the last two weeks, you should be aware by now of Pokémon Go; the augmented reality game for both Android and Apple phones
A Brief History of The Penguin Algorithm
With Google on the verge of rolling out Penguin 4.0, now would be a good time to have a quick recap on what Penguin is; previous versions and more importantly, what it means for your website.
The Rise of Influencer Marketing
Despite PPC and SEO maintaining their positions atop the digital marketing food chain, brands are looking at other brands, and people are looking at other people in order to facilitate their advertising and marketing goals. This is where Influencer Marketing is becoming a more prominent advertising tool, but just what is it, and how effective can it be?
Social Media Marketing: Paid vs Organic
The debate continues to rage about what is the best method of marketing your business digitally; it is a never ending back and forth between PPC and SEO. As this argument continues, there is a parallel taking place in the world of social media; paid ads or organic marketing?
Can Ads Make Spotify A Profitable Company?
With Spotify now hitting 30 million paid users , 100 million overall; they have hit a notable milestone in the company’s short history. It will however not be known if the company has finally turned over a profit for the first time until later in the year, with last year’s financial results showing an operating loss of $165.1m (£119m).
Digital And Print Media; Enough Room For Both?
With the impending change to one of the UK’s most popular tabloids ‘The Independent’ going digital towards the end of March, it will give yet another insight into how national papers could make a successful run of serving their content online.
