Working within the commercial team of Digital Clarity, Mel works with forward-thinking organisations that have a clear idea of their business goals and are ambitious about scaling their business, digitally.
With over 12 years of experience working in the digital industry in a variety of customer-facing roles, Mel is passionate about all areas of the marketing mix.
Mel’s background hails from helping well-known brands grow their digital departments by creating strategic human capital programmes, through to consulting for medium to large enterprises across a number of industry verticals.
Making The Switch – Why B2B Virtual Events Are So Hot Right Now
How do we drive online attendance for our B2B virtual events? Here are just a few things to think about when promoting your event.
Prospecting In The New Normal
These are my tried and tested guidelines for creating a new prospecting approach and wanted to share it with anyone experiencing similar challenges.
Luxury Brands: It’s Time To Adapt
Online search trends have never been so weird and wonderful, and there have been a number of lockdown trends which have gained a lot of attention from the public and social influencers.
My Top 10 Business Podcasts
In the last few weeks, I don’t think I’ve spoken to anyone who hasn’t had to deviate somewhat from their usual routine. Since lockdown began we’ve seen shifts in our day-to-day habits, from no longer going to the gym or out for a meal with friends and a drink with colleagues after work on a Friday is a distant memory.
Learn, Adapt and Improve
These are uncertain times for everyone, but, the companies willing to use this time as a valuable learning opportunity and adapt their way of working will be the ones that survive and thrive.
Finding Kindness in the Community
“In times of adversity and change, we really discover who we are and what we’re made of.”
Howard Schultz
Marketing & IT Industry Events: A Strategy for Success
Hints and tips for creating a successful event marketing strategy for the IT industry
Effective Digital Marketing for the Travel Industry
Reaching the connected traveller in 2020. Exploring 5 major strategies within travel marketing.
Tips & Tricks for Enterprise Social Selling
If there is one thing that every sales team should be implementing in 2020 it’s this… social selling.
How To Engage With The Modern-Day Tech Buyer
How to engage with the modern-day tech buyer.
The future of high-tech B2B sales is digital. A study by Adobe forecasts that more than half of high-tech B2B sales will come from digital by 2020.
Digital Clarity Partner with The Luxury Property Show
The Luxury Property Show is being held on 31st October and 1st November 2019 at Olympia London and is the only event in Europe dedicated to luxury and high-value property.
How to Fill Your Funnel With LinkedIn
This post explores the different ways that LinkedIn can be harnessed by B2B marketers to produce highly qualified leads.
