Back in December 2017, Google confirmed that they had increased the character count of meta descriptions from 160 to 320 characters. Now, in recent news Google has confirmed they have shortened meta descriptions...just 5 months after the increase.
The fold; 1 definition but multiple reasons to be aware of it. The fold is a complicated topic, especially in recent years, with the fold being unique depending on screen size.
With millennials now carving the trends path and dictating what's hot and what's not, it’s no wonder Google are making it easier for them to travel the world and feed into their wanderlust.
A progressive web application (PWA) is a hybrid internet revolution. This new web technology enhances UX giving the user more opportunity.
Previously a close variant would match to plurals, typos, abbreviations, adverbs etc, which kind of makes sense.
They are there to enhance your advert by adding more value and improved visibility for your ad campaigns, including creating a larger retail space and prominence within search.
Going in circles with negative keywords, site extensions and quality scores? Below we have some strategies which will get your thinking caps on and get the creative juices flowing!
Google predicts mobile search engines will drive nearly 33 billion click-to-calls using the Google call ad extension.
Below we have outlined a timeline of search events which impacted the Google search results page and in effect PPC and SEO strategies across all businesses and industries!
SEO, known as search engine optimisation, free search, Google listings, and so on, whatever you call it, SEO best practices should always be applied. Google have over 200 ranking signals