Jenny Farnfield

Jenny Farnfield graduated from Southampton Solent University with a 2:1 Degree in Advertising, and brings extensive commercial, digital and marketing acumen to the team at Digital Clarity. Jenny has been recognised by both UK Search Awards and the Ecommerce Awards. Jenny is also IDM certified, and utilises a rigorous, granular approach to digital marketing. With over 6 years’ experience, Jenny digs deep to find solutions and uses an immersive approach in her accounts, turning numbers and data into actionable solutions for her clients.

Supplemental Feed in Google Shopping

A data feed is the fundamental start to creating a Google Shopping campaign. In recent months Google has introduced Supplemental Feeds, which can be connected to existing Primary Feeds.

What is Parallel Tracking in Google Ads?

Come October, Parallel Tracking will become a mandatory field for everyone in Google Ads. This is a blog explaining how Google ads will handle tracking your requests.

How Long Should My Meta Description Be?

Back in December 2017, Google confirmed that they had increased the character count of meta descriptions from 160 to 320 characters. Now, in recent news Google has confirmed they have shortened meta descriptions...just 5 months after the increase.

What Does Above The Fold Mean?

The fold; 1 definition but multiple reasons to be aware of it. The fold is a complicated topic, especially in recent years, with the fold being unique depending on screen size.

#squaredpresents

Digital Clarity get invited to quarterly events hosted by the Squared team at the vibrant beach themed Google Digital Skills Academy in Victoria.

A Marketers Guide to Google Trips

With millennials now carving the trends path and dictating what's hot and what's not, it’s no wonder Google are making it easier for them to travel the world and feed into their wanderlust.

What is Progressive Web Apps (PWA)?

A progressive web application (PWA) is a hybrid internet revolution. This new web technology enhances UX giving the user more opportunity.

Google AdWords Update: Exact not so Exact anymore

Previously a close variant would match to plurals, typos, abbreviations, adverbs etc, which kind of makes sense.

AdWords Ad Extensions

They are there to enhance your advert by adding more value and improved visibility for your ad campaigns, including creating a larger retail space and prominence within search.

Advanced PPC Strategies

Going in circles with negative keywords, site extensions and quality scores? Below we have some strategies which will get your thinking caps on and get the creative juices flowing!

Google Automated Extensions: Call Extensions

Google predicts mobile search engines will drive nearly 33 billion click-to-calls using the Google call ad extension.

Google Search Change History 2016

Below we have outlined a timeline of search events which impacted the Google search results page and in effect PPC and SEO strategies across all businesses and industries!
Digital Clarity are delighted to be shortlisted in the 2018 UK Search Awards - f
Digital Clarity are delighted to be shortlisted in the 2018 UK Search Awards - for the category ‘Best Use of Data’ 
The UK Search Awards have been celebrating the expertise, talent and achievements of the search industry for over half a decade and are regarded as the premiere celebration of SEO, PPC and content marketing in the UK.

Posted 1 day ago.

Digital Clarity are delighted to be shortlisted in the 2018 UK Search Awards - for the category ‘Best Use of Data’ The UK Search Awards have been celebrating the expertise, talent and achievements of the search industry for over half a decade and are regarded as the premiere celebration of SEO, PPC and content marketing in the UK.

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ASOS has become one of the first UK fashion retailers to launch on Google Assist
ASOS has become one of the first UK fashion retailers to launch on Google Assistant.
This means that customers can discover the latest ASOS products across categories using their voice. Learn more @digitalclarity #asos #voicesearch #google #search #retail #ecommerce

Posted 5 days ago.

ASOS has become one of the first UK fashion retailers to launch on Google Assistant. This means that customers can discover the latest ASOS products across categories using their voice. Learn more @digitalclarity #asos #voicesearch #google #search #retail #ecommerce

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UK Digital Adspend grows by 15% year-on-year - Search has grown 15% to £3.3bn,
UK Digital Adspend grows by 15% year-on-year - Search has grown 15% to £3.3bn, commanding 52% of total digital adspend. Source: @pwc_uk

Posted 6 days ago.

UK Digital Adspend grows by 15% year-on-year - Search has grown 15% to £3.3bn, commanding 52% of total digital adspend. Source: @pwc_uk

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At any one time, a sixth of the population in England aged 16 to 64 have a menta
At any one time, a sixth of the population in England aged 16 to 64 have a mental health problem, according to statistics body NHS Digital #worldmentalhealthday #mentalhealth

Posted 6 days ago.

At any one time, a sixth of the population in England aged 16 to 64 have a mental health problem, according to statistics body NHS Digital #worldmentalhealthday #mentalhealth

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Big day in the Google hardware  ecosystem @madebygoogle event will be launching
Big day in the Google hardware  ecosystem @madebygoogle event will be launching a slew of new products at 3pm from #nyc #pixel3 #homehub #android #androidwear

Posted 1 week ago.

Big day in the Google hardware ecosystem @madebygoogle event will be launching a slew of new products at 3pm from #nyc #pixel3 #homehub #android #androidwear

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Hello Monday. Lets go. #throwback to #adweek few years back in NYC. #mondaymotiv
Hello Monday. Lets go. #throwback to #adweek few years back in NYC. #mondaymotivation #doit

Posted 1 week ago.

Hello Monday. Lets go. #throwback to #adweek few years back in NYC. #mondaymotivation #doit

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Social Media is a large part of the due diligence process when people evaluate w
Social Media is a large part of the due diligence process when people evaluate who to do business with. Learn more @digitalclarity #socialmediamarketing #content #business #social

Posted 1 week ago.

Social Media is a large part of the due diligence process when people evaluate who to do business with. Learn more @digitalclarity #socialmediamarketing #content #business #social

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Are you obsessed? #fridaymotivation #motivation #conormcgregor
Are you obsessed? #fridaymotivation #motivation #conormcgregor

Posted 1 week ago.

Are you obsessed? #fridaymotivation #motivation #conormcgregor

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