Dynamic search is different to any other campaign; Dynamic Search works by automatically showing your advert based on the content on your website therefore you do not need to use keywords. You may hear that Dynamic search campaigns are easy to maintain as the adverts headlines are atomically generated based on the pages on your site, but there is actually less chance of being successful as you should optimise this campaign the same way you do with any other campaign by looking at the data.
Mobile is anticipated to be this year’s must-have in your marketing plan and it is easy to see why; Google reported that mobile search increased by 200% last year, with a quarter of paid search on 2014 being spent on marketing to tablet and smartphone devices.
With Black Friday on the horizon, Google has highlighted a dramatic shift and growing trend within the retail industry. Google has partnered with Ipsos MediaCT and Sterling Brands for an in-depth online survey. The study highlights that smart phones are increasingly becoming a huge part of a consumer’s retail in-store experience; retailers have the opportunity to grab their consumer’s attention by transforming their journey into the digital era.
Customers are at the core of any business.
Today, blogs are something every product category are writing, everyone knows that blogs need to be engaging for your audience, but have you ever wondered why your articles are not reaching a larger audience?