Grace Bethell, Author at Digital Clarity

Grace Bethell is a BA (hons) Advertising graduate from Southampton Solent University. She has specialised in Digital Marketing as well as being certified in Direct and Digital Marketing by the Institute of Direct Marketing (IDM). Grace wrote her thesis on Social Media, focusing on how brands engage through visual social media platforms. Grace works within the Inbound Search & Social team at Digital Clarity and manages accounts across a range of multi-disciplined verticals.

Posted by Grace in PPC

10/04/15

What is Dynamic Search?

Dynamic search is different to any other campaign; Dynamic Search works by automatically showing your advert based on the content on your website therefore you do not need to use keywords. You may hear that Dynamic search campaigns are easy to maintain as the adverts headlines are atomically generated based on the pages on your site, but there is actually less chance of being successful as you should optimise this campaign the same way you do with any other campaign by looking at the data.

Posted by Grace in News

19/01/15

Location, Location, Location: Mobile Is Where Brands Should Be In 2015

Mobile is anticipated to be this year’s must-have in your marketing plan and it is easy to see why; Google reported that mobile search increased by 200% last year, with a quarter of paid search on 2014 being spent on marketing to tablet and smartphone devices.

Posted by Grace in PPC & SEO

25/11/14

How mobile impacts your consumer’s in-store journey

With Black Friday on the horizon, Google has highlighted a dramatic shift and growing trend within the retail industry. Google has partnered with Ipsos MediaCT and Sterling Brands for an in-depth online survey. The study highlights that smart phones are increasingly becoming a huge part of a consumer’s retail in-store experience; retailers have the opportunity to grab their consumer’s attention by transforming their journey into the digital era.

Posted by Grace in PPC

07/11/14

How Location targeting can improve your ROI

Customers are at the core of any business.

Posted by Grace in News

21/07/14

Why Your Blog Articles Are Not Reaching a Larger Audience

Today, blogs are something every product category are writing, everyone knows that blogs need to be engaging for your audience, but have you ever wondered why your articles are not reaching a larger audience?