Darren Parsons

Darren is a member of Digital Clarity’s account management team. He has a wide interest and vast experience in sport sponsorship and marketing having worked in the industry for 9 years. Darren keeps up to date with market trends and enjoys facilitating the strategies companies use to digitally enhance their profile and visibility via various platforms.

Can Facebook Sports Stadium compete with Twitter and Fancred?

Last week Facebook launched their Sports Stadium platform which claims to harness its 650 million sports fans to create the world’s largest stadium.

2016’s Digital Marketing Must Do’s

Estimated Reading Time [est_time] As 2015 bids us farewell and we come kicking and screaming into 2016, the need to address the ever savvy consumer and business buyer is top of mind for most business development and marketing professionals.

How millennials interact with online gaming – esports

People have long craved an escape from the monotony of the world and used the fantasy of gaming to satisfy this urge.

Google Dynamic Callout Extensions

Google have recently introduced dynamic callout extensions to eligible adverts created in Google AdWords. The intention of these automated callouts is to draw an individual’s attention to additional useful details about your company, products or services at the first opportunity, via a google search.

Rugby World Cup 2015 Digital Engagement

The Rugby World Cup 2015 kicked off 10 days ago and has already thrown up some very entertaining moments, most notably Japan upsetting all the odds and defeating one of the tournament favourites South Africa in spectacular fashion.