Darren Parsons

Darren is a member of Digital Clarity’s account management team. He has a wide interest and vast experience in sport sponsorship and marketing having worked in the industry for 9 years. Darren keeps up to date with market trends and enjoys facilitating the strategies companies use to digitally enhance their profile and visibility via various platforms.

The Importance of a Strategic Digital Marketing Plan This Easter

It feels like yesterday that I was writing about the turn of the year and in the blink of an eye a third of the year has passed and Easter is on the horizon

Planning for Digital Marketing Trends in 2017

As we approach the end of the 2016 it is time to look at the digital marketing trends in 2017 that companies need to be aware of. Below is a checklist of these trends and recommendations to maximise your success.

Online Travel Searches Rocket Following Clock Change

Searches for international flights rocketed by 22% overnight when the clocks went back in 2015, explained by people seeking to escape their winter woes. In 2015 New York produced the largest spike in searches, (+43%), followed by Milan, Amsterdam, Barcelona and Las Vegas. It is not just jet-setting that spiked, there were similar increases in visits to Last Minute’s spa page (Lastminute.com).

Digital Marketing for Home Improvement Suppliers

To move or improve is a big question on the mind of many consumers. It is also a question posed to the home improvement market and how retailers can reach their target audience.

Olympic Games Digital Engagement Rises

The London 2012 Olympic games set the bar high both on and off the track. The games’ LOCOG (London Organising Committee of the Olympic and Paralympic Games) website achieved 432m views from 109m unique users in 201 different countries.

Top 10 Most Common SEO Issues

Battling for SEO rankings is a competitive task and one that needs careful consideration.  In this piece I will outline the top 10 most common SEO issues that are reported, which with the right expertise can move mountains when it comes to your organic rankings. So what are they?

Wimbledon’s Digital Innovation Continues

Last year we wrote about how Wimbledon had reached new levels of digital innovation, using a well structured social media strategy which was far more engaging with fans, including clever use of emoji’s. There were even Periscope hosted guided tours from Roger Federer and content shared during the tournament and Twitter votes comparing #TheHill with #TheWorld.

Euro 2016 – Who will be the Digital Winners and Losers?

In a similar trend to the Rugby World Cup which I wrote about in September last year, some of the beneficiaries of Euro 2016 are not directly associated with the tournament. Research by RadiumOne found that 6 of the top 10 brands that people associated with the event in fact had no connection shown below in grey.

Does Your Website Measure Up?

A really common misconception is that all you have to do to be digital is build a website and the people will come – if only! In fact your website is just one piece of your digital marketing puzzle, which may include SEO, paid search, social media (including advertising), email, display and remarketing to name just a few.

Twitter to Stream 10 NFL Games

Twitter have beaten Amazon, Facebook, Yahoo and Verizon to the rights to stream 10 of the 16 Thursday Night Football NFL matches for approximately $10 million, reportedly not the highest bidder, with the NFL opting for international reach over larger financial investment (Bloomberg).

LinkedIn Account Targeting

Until earlier this month LinkedIn’s B2B marketing potential was quite limited, allowing users to manually select up to 100 companies and segment by demographics including location, industry, job title and seniority.

Embracing The Digital Cyclist

Changing Cycling Landscape Cycling has seen a dramatic increase in popularity in the UK since the London Olympics and the success of Bradley Wiggins and Chris Froome in Le Tour de France, not to mention Lizzie Armitsead and Laura Trott.