Darren Parsons, Author at Digital Clarity

Darren is a member of Digital Clarity’s account management team. He has a wide interest and vast experience in sport sponsorship and marketing having worked in the industry for 9 years. Darren keeps up to date with market trends and enjoys facilitating the strategies companies use to digitally enhance their profile and visibility via various platforms.

Posted by Darren in Insights

30/03/17

The Importance of a Strategic Digital Marketing Plan This Easter

It feels like yesterday that I was writing about the turn of the year and in the blink of an eye a third of the year has passed and Easter is on the horizon

Posted by Darren in Insights

13/01/17

Digital Marketing Quiz

Below is a quick fire digital marketing quiz to test your knowledge. Please get in touch if it proves to be thought provoking. Good luck!

Posted by Darren in Insights

01/12/16

Planning for Digital Marketing Trends in 2017

As we approach the end of the 2016 it is time to look at the digital marketing trends in 2017 that companies need to be aware of. Below is a checklist of these trends and recommendations to maximise your success.

Posted by Darren in Insights

04/11/16

Online Travel Searches Rocket Following Clock Change

Searches for international flights rocketed by 22% overnight when the clocks went back in 2015, explained by people seeking to escape their winter woes. In 2015 New York produced the largest spike in searches, (+43%), followed by Milan, Amsterdam, Barcelona and Las Vegas. It is not just jet-setting that spiked, there were similar increases in visits to Last Minute’s spa page (Lastminute.com).

Posted by Darren in PPC

10/10/16

Digital Marketing for Home Improvement Suppliers

To move or improve is a big question on the mind of many consumers. It is also a question posed to the home improvement market and how retailers can reach their target audience.

Posted by Darren in News & SEO

26/07/16

Top 10 Most Common SEO Issues

Battling for SEO rankings is a competitive task and one that needs careful consideration. In this piece I will outline the top 10 most common SEO issues that are reported, which with the right expertise can move mountains when it comes to your organic rankings. So what are they?

Posted by Darren in Design

05/05/16

Does Your Website Measure Up?

A really common misconception is that all you have to do to be digital is build a website and the people will come – if only! In fact your website is just one piece of your digital marketing puzzle, which may include SEO, paid search, social media (including advertising), email, display and remarketing to name just a few.