It feels like yesterday that I was writing about the turn of the year and in the blink of an eye a third of the year has passed and Easter is on the horizon
As we approach the end of the 2016 it is time to look at the digital marketing trends in 2017 that companies need to be aware of. Below is a checklist of these trends and recommendations to maximise your success.
Searches for international flights rocketed by 22% overnight when the clocks went back in 2015, explained by people seeking to escape their winter woes. In 2015 New York produced the largest spike in searches, (+43%), followed by Milan, Amsterdam, Barcelona and Las Vegas. It is not just jet-setting that spiked, there were similar increases in visits to Last Minute’s spa page (Lastminute.com).
To move or improve is a big question on the mind of many consumers. It is also a question posed to the home improvement market and how retailers can reach their target audience.
Battling for SEO rankings is a competitive task and one that needs careful consideration. In this piece I will outline the top 10 most common SEO issues that are reported, which with the right expertise can move mountains when it comes to your organic rankings. So what are they?
A really common misconception is that all you have to do to be digital is build a website and the people will come – if only! In fact your website is just one piece of your digital marketing puzzle, which may include SEO, paid search, social media (including advertising), email, display and remarketing to name just a few.
Changing Cycling Landscape Cycling has seen a dramatic increase in popularity in the UK since the London Olympics and the success of Bradley Wiggins and Chris Froome in Le Tour de France, not to mention Lizzie Armitsead and Laura Trott.