Danielle Church is a BA (hons) Marketing and Advertising graduate from The University of Hertfordshire. She has experience managing several high profile retail accounts and has a passion for spotting industry emerging trends to help clients consistently stay ahead of the curve in the digital marketplace.
Audience Segmentation in Facebook Advertising
At a time where the largest social network Facebook has on average 936 million daily active users, it’s no surprise advertisers are becoming increasingly aware that social advertising has emerged as the ultimate resource to share content, gain exposure and trigger a desired action.
PPC and SEO Work Better Together
4 benefits of running SEO and PPC Together
The key to any successful SEM campaign is to utilise data to make intelligent decisions that will have a positive impact on performance.
Utilising Your AdWords Budget is More Important Than Ever
PPC is an increasingly important part of digital marketing’s DNA and has become one of the most efficient approaches to online advertising.
Google Shopping
For online sellers, it’s important to know which comparison shopping engine will result in the highest traffic, sales and the lowest CPA.
Has anyone ever said, “let me Bing that for you?”
So we know the biggest search engine player is Google, but does this mean advertisers can afford to ignore Bing?
Understanding the Benefits of Google Analytics for Beginners
Can you imagine the advantage the owner of a department store would have if they had invisible robots at the entrance of the store who were able to follow their customers around, from the moment they stepped into the store, to the moment they left? If these robots were able to identify how that individual arrived to the store, every item they looked at, every product they saw and whether they purchased or not, it would be very advantageous to the owner. Best of all these Robots work for you for free!
