4 benefits of running SEO and PPC Together The key to any successful SEM campaign is to utilise data to make intelligent decisions that will have a positive impact on performance.
PPC is an increasingly important part of digital marketing’s DNA and has become one of the most efficient approaches to online advertising.
For online sellers, it’s important to know which comparison shopping engine will result in the highest traffic, sales and the lowest CPA.
So we know the biggest search engine player is Google, but does this mean advertisers can afford to ignore Bing?
Can you imagine the advantage the owner of a department store would have if they had invisible robots at the entrance of the store who were able to follow their customers around, from the moment they stepped into the store, to the moment they left? If these robots were able to identify how that individual arrived to the store, every item they looked at, every product they saw and whether they purchased or not, it would be very advantageous to the owner. Best of all these Robots work for you for free!