Alice Stapleton

Alice works in the Search and Social Media team at Digital Clarity, strategising how brands can amplify reach and achieve their business goals.

Alice graduated from The University of Nottingham with a first class degree in English. Alice has experience with digital marketing agencies in the East Midlands, where she discovered how beneficial digital marketing can be to businesses of all sizes. Alice’s love and interest for digital has only grown and she is always eager to learn more about the ever-evolving digital marketing industry.

Building the Bridge Between Offline and Online Retail

E-commerce doesn't have to mean the death of the high street. Find out how online and offline retail can support each other.

How to Create Brand Narrative With Ad Sequencing

Discover how you could be using ad sequencing in your digital marketing campaigns to improve ad recall and product interest.

5 Things You Should Be A/B Testing In Your Social Media Campaigns

A/B testing enables continual improvement and growth. Find out the 5 things you should split test in your social media campaigns.

The Ultimate Guide To Marketing Attribution Modelling

New to attribution modelling? Don’t know which attribution model to use? Read our ultimate guide to marketing attribution modelling!

How Do I Reach My Target Audience with Social Media Advertising?

In our latest FAQ session, Paid Media Specialist Alice covers how to reach your target audience with social media advertising.

Marketing Your Business When Nobody’s Buying

5 things you can do to sustain brand engagement and brand awareness when consumers lack buying buying intent.

Twitter Promote Mode: Everything You Need to Know

Twitter Promote Mode is the hassle-free ads subscription service, but is it worth it? Find out what happened when we tested Twitter Promote Mode for a month.

Why You Should be Using TikTok in Your Content Marketing Strategy

If you want to target an active audience who are eager to engage, TikTok should be an essential part of your content marketing strategy.

The Growth of Voice Search and Pay Per Click (PPC)

Smart speakers that use voice assistants such as Google Home, Alexa and Cortana are estimated to be used by 1 in 5 households in the UK.