Alessandro De Marco

Alessandro De Marco is a Paid Search (PPC) specialist with 5 years’ experience in both client and agency side. Alessandro’s experience includes digital specialty in Google AdWords, Google Shopping, Conversion Rate Optimisation as well as Google Analytics and Mobile Search. This experience has been garnered through hands on work at previous digital agencies, as well as brands such as travel giant Tui, broadcaster ITV and banking group NatWest. In his past time Alessandro is an avid footballer and enjoys running and keeping fit.

Are Broad Keywords a Waste of Money?

Often those who are experienced or experts in PPC will advise against ever using standard Broad match keywords, however you may be surprised to find there could well be a place for them within your account.

How Can I Make My AdWords Campaign Work Better?

PPC should be an essential part of your Digital Marketing strategy. The potential PPC has to drive instant visibility and traffic from your desired audience is unbeaten from other areas of Digital Marketing such as SEO but what is needed for a successful PPC campaign?

PPC vs SEO – Clash Of The Heavyweights

One of the most frequently asked questions when clients are exploring digital marketing or have been running a digital marketing campaign is ‘What will be better/works best for my business; SEO or PPC?'
Digital Clarity are delighted to be shortlisted in the 2018 UK Search Awards - f
Digital Clarity are delighted to be shortlisted in the 2018 UK Search Awards - for the category ‘Best Use of Data’ 
The UK Search Awards have been celebrating the expertise, talent and achievements of the search industry for over half a decade and are regarded as the premiere celebration of SEO, PPC and content marketing in the UK.

Posted 1 day ago.

Digital Clarity are delighted to be shortlisted in the 2018 UK Search Awards - for the category ‘Best Use of Data’ The UK Search Awards have been celebrating the expertise, talent and achievements of the search industry for over half a decade and are regarded as the premiere celebration of SEO, PPC and content marketing in the UK.

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ASOS has become one of the first UK fashion retailers to launch on Google Assist
ASOS has become one of the first UK fashion retailers to launch on Google Assistant.
This means that customers can discover the latest ASOS products across categories using their voice. Learn more @digitalclarity #asos #voicesearch #google #search #retail #ecommerce

Posted 5 days ago.

ASOS has become one of the first UK fashion retailers to launch on Google Assistant. This means that customers can discover the latest ASOS products across categories using their voice. Learn more @digitalclarity #asos #voicesearch #google #search #retail #ecommerce

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UK Digital Adspend grows by 15% year-on-year - Search has grown 15% to £3.3bn,
UK Digital Adspend grows by 15% year-on-year - Search has grown 15% to £3.3bn, commanding 52% of total digital adspend. Source: @pwc_uk

Posted 6 days ago.

UK Digital Adspend grows by 15% year-on-year - Search has grown 15% to £3.3bn, commanding 52% of total digital adspend. Source: @pwc_uk

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At any one time, a sixth of the population in England aged 16 to 64 have a menta
At any one time, a sixth of the population in England aged 16 to 64 have a mental health problem, according to statistics body NHS Digital #worldmentalhealthday #mentalhealth

Posted 6 days ago.

At any one time, a sixth of the population in England aged 16 to 64 have a mental health problem, according to statistics body NHS Digital #worldmentalhealthday #mentalhealth

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Big day in the Google hardware  ecosystem @madebygoogle event will be launching
Big day in the Google hardware  ecosystem @madebygoogle event will be launching a slew of new products at 3pm from #nyc #pixel3 #homehub #android #androidwear

Posted 1 week ago.

Big day in the Google hardware ecosystem @madebygoogle event will be launching a slew of new products at 3pm from #nyc #pixel3 #homehub #android #androidwear

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Hello Monday. Lets go. #throwback to #adweek few years back in NYC. #mondaymotiv
Hello Monday. Lets go. #throwback to #adweek few years back in NYC. #mondaymotivation #doit

Posted 1 week ago.

Hello Monday. Lets go. #throwback to #adweek few years back in NYC. #mondaymotivation #doit

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Social Media is a large part of the due diligence process when people evaluate w
Social Media is a large part of the due diligence process when people evaluate who to do business with. Learn more @digitalclarity #socialmediamarketing #content #business #social

Posted 1 week ago.

Social Media is a large part of the due diligence process when people evaluate who to do business with. Learn more @digitalclarity #socialmediamarketing #content #business #social

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Are you obsessed? #fridaymotivation #motivation #conormcgregor
Are you obsessed? #fridaymotivation #motivation #conormcgregor

Posted 1 week ago.

Are you obsessed? #fridaymotivation #motivation #conormcgregor

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