Alessandro De Marco

Alessandro De Marco is a Paid Search (PPC) specialist with 5 years’ experience in both client and agency side. Alessandro’s experience includes digital specialty in Google AdWords, Google Shopping, Conversion Rate Optimisation as well as Google Analytics and Mobile Search. This experience has been garnered through hands on work at previous digital agencies, as well as brands such as travel giant Tui, broadcaster ITV and banking group NatWest. In his past time Alessandro is an avid footballer and enjoys running and keeping fit.

Are Broad Keywords a Waste of Money?

Often those who are experienced or experts in PPC will advise against ever using standard Broad match keywords, however you may be surprised to find there could well be a place for them within your account.

How Can I Make My AdWords Campaign Work Better?

PPC should be an essential part of your Digital Marketing strategy. The potential PPC has to drive instant visibility and traffic from your desired audience is unbeaten from other areas of Digital Marketing such as SEO but what is needed for a successful PPC campaign?

PPC vs SEO – Clash Of The Heavyweights

One of the most frequently asked questions when clients are exploring digital marketing or have been running a digital marketing campaign is ‘What will be better/works best for my business; SEO or PPC?'
The man who does not value himself, cannot value anything or anyone #tuesday #tu
The man who does not value himself, cannot value anything or anyone #tuesday #tuesdaymotivation #motivationalquotes #motivation #seizetheday #carpediem

Posted 1 week ago.

The man who does not value himself, cannot value anything or anyone #tuesday #tuesdaymotivation #motivationalquotes #motivation #seizetheday #carpediem

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Such tragic news coming from Paris 😞💔#notredame #paris #notredamecathedral
Such tragic news coming from Paris 😞💔#notredame #paris #notredamecathedral

Posted 1 week ago.

Such tragic news coming from Paris 😞💔#notredame #paris #notredamecathedral

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Stage set. Let’s go. Have a great day team @digitalclarity #brightonseo #brigh
Stage set. Let’s go. Have a great day team @digitalclarity #brightonseo #brighton #digitalclarity #seo

Posted 1 week ago.

Stage set. Let’s go. Have a great day team @digitalclarity #brightonseo #brighton #digitalclarity #seo

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We have been adding value for our customers for years. Our experience is your ad
We have been adding value for our customers for years. Our experience is your advantage. Learn more #digitalclarity #digitalmarketing #ppc #seo #socialmediamarketing #analytics

Posted 1 week ago.

We have been adding value for our customers for years. Our experience is your advantage. Learn more #digitalclarity #digitalmarketing #ppc #seo #socialmediamarketing #analytics

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Good morning Brighton. 1 day to go! #brightonseo #brighton #seo #seoagency  #bri
Good morning Brighton. 1 day to go! #brightonseo #brighton #seo #seoagency  #brightonbeach #brightonpier #digitalmarketing #digitalagency

Posted 1 week ago.

Good morning Brighton. 1 day to go! #brightonseo #brighton #seo #seoagency #brightonbeach #brightonpier #digitalmarketing #digitalagency

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BrightonSEO has become one of the most popular and respected natural search conf
BrightonSEO has become one of the most popular and respected natural search conferences in the UK @digitalclarity will be there so shout out if you’re going #seo #brightonseo #digitalclarity #search #searchmarketing #seoagency

Posted 2 weeks ago.

BrightonSEO has become one of the most popular and respected natural search conferences in the UK @digitalclarity will be there so shout out if you’re going #seo #brightonseo #digitalclarity #search #searchmarketing #seoagency

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Creating opportunity is challenging. If opportunities don't happen - you create
Creating opportunity is challenging. If opportunities don't happen - you create them. That takes risk. The upside is reward. Learn more about growing your brand digitally and managing risk through strategy, planning and analytics #digitalclarity #strategy #analytics #riskmanagement #digitalmarketing

Posted 3 weeks ago.

Creating opportunity is challenging. If opportunities don't happen - you create them. That takes risk. The upside is reward. Learn more about growing your brand digitally and managing risk through strategy, planning and analytics #digitalclarity #strategy #analytics #riskmanagement #digitalmarketing

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Google Ads are a massive driver of customer acquisition. Sadly many brands have
Google Ads are a massive driver of customer acquisition. Sadly many brands have not embraced new features and strategies. Learn more at #digitalclarity #googleads #ppc#seo #searchmarketing #googlepartners

Posted 3 weeks ago.

Google Ads are a massive driver of customer acquisition. Sadly many brands have not embraced new features and strategies. Learn more at #digitalclarity #googleads #ppc#seo #searchmarketing #googlepartners

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