Alessandro De Marco

Alessandro De Marco is a Paid Search (PPC) specialist with 5 years’ experience in both client and agency side. Alessandro’s experience includes digital specialty in Google AdWords, Google Shopping, Conversion Rate Optimisation as well as Google Analytics and Mobile Search. This experience has been garnered through hands on work at previous digital agencies, as well as brands such as travel giant Tui, broadcaster ITV and banking group NatWest. In his past time Alessandro is an avid footballer and enjoys running and keeping fit.

Are Broad Keywords a Waste of Money?

Often those who are experienced or experts in PPC will advise against ever using standard Broad match keywords, however you may be surprised to find there could well be a place for them within your account.

How Can I Make My AdWords Campaign Work Better?

PPC should be an essential part of your Digital Marketing strategy. The potential PPC has to drive instant visibility and traffic from your desired audience is unbeaten from other areas of Digital Marketing such as SEO but what is needed for a successful PPC campaign?

PPC vs SEO – Clash Of The Heavyweights

One of the most frequently asked questions when clients are exploring digital marketing or have been running a digital marketing campaign is ‘What will be better/works best for my business; SEO or PPC?'
It’s match day #risetothechallenge 🦁 #fifaworldcup #worldcup #england 🏴
It’s match day #risetothechallenge 🦁 #fifaworldcup #worldcup #england 🏴󠁧󠁢󠁥󠁮󠁧󠁿 #russia #tunisia

Posted 3 hours ago.

It’s match day #risetothechallenge 🦁 #fifaworldcup #worldcup #england 🏴󠁧󠁢󠁥󠁮󠁧󠁿 #russia #tunisia

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As a #digitalmarketing agency, we often get asked a lot of questions regarding t
As a #digitalmarketing agency, we often get asked a lot of questions regarding the price of #seo and #ppc. Our head of digital, answers all of your questions (re #seo) in our most recent blog. The link is in the bio 🔝🔺

Posted 2 days ago.

As a #digitalmarketing agency, we often get asked a lot of questions regarding the price of #seo and #ppc. Our head of digital, answers all of your questions (re #seo) in our most recent blog. The link is in the bio 🔝🔺

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Increase sales and reduce costs. Talk to us @digitalclarity a Google Premier Par
Increase sales and reduce costs. Talk to us @digitalclarity a Google Premier Partner. Specialists in Search.

Posted 4 days ago.

Increase sales and reduce costs. Talk to us @digitalclarity a Google Premier Partner. Specialists in Search.

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As the @fifaworldcup counts down, nostalgic memories abound. This is a classic,
As the @fifaworldcup counts down, nostalgic memories abound. This is a classic, Pele and Bobby Moore swapping jerseys in 1970. #pele #bobbymoore #worldcup #russia #70s ❤️⚽️

Posted 5 days ago.

As the @fifaworldcup counts down, nostalgic memories abound. This is a classic, Pele and Bobby Moore swapping jerseys in 1970. #pele #bobbymoore #worldcup #russia #70s ❤️⚽️

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@royaloperahouse does #pride #🌈
@royaloperahouse does #pride #🌈

Posted 5 days ago.

@royaloperahouse does #pride #🌈

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As we head towards mid-June, data tells us that brands need to be front of mind
As we head towards mid-June, data tells us that brands need to be front of mind as heads lift from staring at screens to staring at sun, sea and football. Learn how to win the hearts and minds of future customers #digitalclarity

Posted 6 days ago.

As we head towards mid-June, data tells us that brands need to be front of mind as heads lift from staring at screens to staring at sun, sea and football. Learn how to win the hearts and minds of future customers #digitalclarity

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What a combination for the opening ceremony of the @fifaworldcup - One of the mo
What a combination for the opening ceremony of the @fifaworldcup - One of the most exciting young Russian operatic sopranos worldwide, Aida Garifullina will combine her vocal talents with former Take That bad boy, Robbie Williams. Let the 3 ring circus begin #SingWhenYoureWinning #aidagarifullina #robbiewilliams #worldcup #worldcup2018 #russia #opera

Posted 6 days ago.

What a combination for the opening ceremony of the @fifaworldcup - One of the most exciting young Russian operatic sopranos worldwide, Aida Garifullina will combine her vocal talents with former Take That bad boy, Robbie Williams. Let the 3 ring circus begin #SingWhenYoureWinning #aidagarifullina #robbiewilliams #worldcup #worldcup2018 #russia #opera

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Just like an audit in any other part of your business, a PPC Audit will help you
Just like an audit in any other part of your business, a PPC Audit will help you identify areas that are working well as well as those that need improving. Our audits @digitalclarity have helped our clients increase uplift of over 35% by understanding and fixing campaigns. Learn more #digitalclarity

Posted 1 week ago.

Just like an audit in any other part of your business, a PPC Audit will help you identify areas that are working well as well as those that need improving. Our audits @digitalclarity have helped our clients increase uplift of over 35% by understanding and fixing campaigns. Learn more #digitalclarity

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