Alessandro De Marco

Alessandro De Marco is a Paid Search (PPC) specialist with 5 years’ experience in both client and agency side. Alessandro’s experience includes digital specialty in Google AdWords, Google Shopping, Conversion Rate Optimisation as well as Google Analytics and Mobile Search. This experience has been garnered through hands on work at previous digital agencies, as well as brands such as travel giant Tui, broadcaster ITV and banking group NatWest. In his past time Alessandro is an avid footballer and enjoys running and keeping fit.

Are Broad Keywords a Waste of Money?

Often those who are experienced or experts in PPC will advise against ever using standard Broad match keywords, however you may be surprised to find there could well be a place for them within your account.

How Can I Make My AdWords Campaign Work Better?

PPC should be an essential part of your Digital Marketing strategy. The potential PPC has to drive instant visibility and traffic from your desired audience is unbeaten from other areas of Digital Marketing such as SEO but what is needed for a successful PPC campaign?

PPC vs SEO – Clash Of The Heavyweights

One of the most frequently asked questions when clients are exploring digital marketing or have been running a digital marketing campaign is ‘What will be better/works best for my business; SEO or PPC?'
In the recent Baselworld Event there was a strong case of brands using SEO to re
In the recent Baselworld Event there was a strong case of brands using SEO to reach potential clients as well as the event itself. In March 2017 up to 110,000 searches for the event were performed across the world. #seo #baselworld #luxurywatches #horology #luxurymarketing

Posted 1 day ago.

In the recent Baselworld Event there was a strong case of brands using SEO to reach potential clients as well as the event itself. In March 2017 up to 110,000 searches for the event were performed across the world. #seo #baselworld #luxurywatches #horology #luxurymarketing

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#googlepartners never stop #digitalclarity ✈️🌞🌴☀️
#googlepartners never stop #digitalclarity ✈️🌞🌴☀️

Posted 4 days ago.

#googlepartners never stop #digitalclarity ✈️🌞🌴☀️

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Facebook has launched a new WhatsApp Business API designed to help businesses co
Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. Will this change the ad game for Facebook?

Posted 1 week ago.

Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. Will this change the ad game for Facebook?

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Thank you to our partner @leadfeeder for the merch! #digitalclarity
Thank you to our partner @leadfeeder for the merch! #digitalclarity

Posted 1 week ago.

Thank you to our partner @leadfeeder for the merch! #digitalclarity

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As #salonprive arrives at #blenheimpalace its always worth considering the role
As #salonprive arrives at #blenheimpalace its always worth considering the role digital plays on the buyer journey, especially high-end luxury brands. Luxury car buyers use digital to research brands when purchasing a car. Car buyers tend to spend 60% of their time online researching and shopping around before buying a car. Picture courtesy of @autoexpressmagazine #thinkwithgoogle #digitalclarity #salonprivé #luxurycars #luxurymarketing

Posted 1 week ago.

As #salonprive arrives at #blenheimpalace its always worth considering the role digital plays on the buyer journey, especially high-end luxury brands. Luxury car buyers use digital to research brands when purchasing a car. Car buyers tend to spend 60% of their time online researching and shopping around before buying a car. Picture courtesy of @autoexpressmagazine #thinkwithgoogle #digitalclarity #salonprivé #luxurycars #luxurymarketing

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Oh beer, it’s #internationalbeerday #🍻
Oh beer, it’s #internationalbeerday #🍻

Posted 2 weeks ago.

Oh beer, it’s #internationalbeerday #🍻

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View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a
View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a difference.

Posted 2 weeks ago.

View from the rooftop of Tintagel House in Vauxhall - a breakfast meeting with a difference.

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Your customers will engage with you in different ways, long after they have left
Your customers will engage with you in different ways, long after they have left your site. Learn the art and science of intelligent content planning, delivery and measurement - contact us #digitalclarity

Posted 3 weeks ago.

Your customers will engage with you in different ways, long after they have left your site. Learn the art and science of intelligent content planning, delivery and measurement - contact us #digitalclarity

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