Inconsistency

Business Inconsistency

It can be difficult for businesses to remain consistent online.  Inconsistency of messaging, inconsistency of regular action, inconsistency of tone, imagery, naming conventions, reporting, process, the list goes on. 3…

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World’s most famous app developers and designers

World’s most famous app developers and designers

Never ever think of giving up. Winners never quit and quitters never win. Take all negative words out of your mental dictionary and focus on the solutions with utmost conviction…

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Inaction

Inaction in business

When we talk about inaction in business, this can occur at a number of levels. Lack of direction from senior business members. Lack of action on day to day tasks.…

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Misaligned Direction

Misaligned Direction

Misaligned Direction Lack of company direction, or multiple misaligned directions being fed down from the top of an organisation can cause complete disaster and confusion. If not addressed this can…

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Importance of Marketing and Digital Transformation

Aligning Marketing & Digital Transformation

Digital transformation is essential for companies because it enables them to stay competitive in today's rapidly evolving business landscape. By leveraging digital technologies, businesses can streamline their operations, reduce costs,…

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What Nike, Apple, & BMW Can Teach B2B Content Marketers

What Nike, Apple, & BMW Can Teach B2B Content Marketers

B2B content marketers can definitely learn a lot from super-consumer brands like Nike, Apple, and BMW. These brands have mastered the art of creating content that is both informative and…

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Value Proposition v Mission Statement v Company Slogan v and Company Strapline

Value Proposition v Mission Statement v Company Strapline

What's the most important - where do you start? I often get asked, what's more important? A Value Proposition, a Mission Statement, Company Slogan, or a Company Strapline? Well, they…

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Google Analytics 4 Everything You Need to Know

Google Analytics 4: Everything You Need to Know

How to Move from Google Analytics to GA4. Google Analytics 4 (GA4) is the latest version of Google's popular analytics platform. It offers a number of advantages over the previous…

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