Website Analytics
Digital Clarity uses its industry knowledge, different data capture models and foolproof analytics platforms to analyse trends and user behaviour. We continually refine our methods to ensure they have a genuine impact on our clients’ advertising campaigns.
Analytics software
Digital Clarity uses market-leading analytics software to help turn the huge amounts of data collected from your website into understandable information you can act on. We can track virtually all of your advertising campaigns, and ensure complete control of all your online marketing.
Visitor activity
Analytics software tracks how visitors interact with your website, revealing, for example:
- What content is most popular.
- How customers reach your website – via a search engine, referral or a direct search.
- How many visitors you receive, and of those how many return.
- How many investigate your site and how many ‘bounce’ (leave immediately).
- Where your visitors are from (the software allows you to drill down to town/city level, for example).
E-commerce
Digital Clarity uses analytics software to measure improvements in sales and customer conversions, finding out information such as:
- Which keywords convert best.
- Which keywords provide the highest Return on Investment.
- Which traffic source provides the most sales.
- How many visitors drop out of the purchase process.
- Whether sales improved with the launch of a new Pay Per Click campaign.
Advertising campaign success
The analytics software we use enables you to track the success of separate campaigns through different advertising mediums, such as Adwords (the Pay Per Click platform used by google), email, display or even print. You can identify:
- Which advertising medium produced the best results.
- Which campaign within that medium was most effective.
- How customers from these campaigns compare to natural visitors.
- The return on advertising spend.
