Using a variety of different data capture models, analytics platforms and industry knowledge, the team at Digital Clarity are continually refining and analysing trends and user behaviour to ad impact to our clients advertising campaigns.

Analytics Software

Digital Clarity uses market leading analytics software that helps turn the huge amounts of data collected from your website into understandable information you can act upon. Through the advanced functionality and their ability to track virtually all of your advertising campaigns, Digital Clarity can take complete control of your Online marketing.

Visitor Activity

The foundation for all analytics data is how visitors interacted with your website and the analytics software tracks such things as:

• What content is most popular?
• How do customers reach your website? (search engines, referals, direct etc.)
• How many visitors you recieved and how many return
• How many investigated your site and how many bounced? (left immediately)
• Where are you visitors from? (drill down to town/city level)

E-Commerce

Digital Clarity uses analytics software  to measure improvements in sales, goals and conversions with information like:

• Which keywords convert best?
• Which keywords provide the highest ROI?
• Which traffic source provides more sales?
• How many are dropping out of the purchase process?
• Have sales improved with the launch of a new PPC Campaign?

Advertising Campaign Success

With the analytics software we use you’re able to track the success of seperate campaigns through a number of different mediums, whether it be Adwords, Email, Display or even Print. With all of the above (and more) you can identify:

• Which advertising medium produced the best results.
• Which campaign within that medium was most effective.
• How customers from these campaigns compare to natural visitors.
• The return on advertising spend.