Social Media Management

There has been a massive growth in the use of Social Media platforms by companies looking to expand their marketing reach. Certain companies have managed to position themselves perfectly for their current and prospective audience. Sadly others have tried to sell their wares blindly to a wide audience with catastrophic results.
The double edge sword that is social media can promote your company and spread your brand in a fast and cost-effective manner, though in the same instance, if done incorrectly – can have a devastating and embarrassing impact on your brand.

No longer the preserve of teenagers and celebrities, social media is now so ubiquitous that any company not looking to address this platform is missing out on one of the most powerful marketing phenomena’s available today.

Search & Social – the perfect fit

When search advertising first arrived, it changed the way companies marketed their products and services – in many instances changing their supply chain to fit around the way their new and existing customers searched for them online and via mobile.
Social media is no different and in many ways is a natural dovetail of push based marketing that made search engines such as Google, Bing & Yahoo! what they are today.

As Social media platforms introduce ‘real-time’ search and search engines introduce socially led tagging and results, the integration is clear to see and moving forward will be key to any coherent marketing strategy.

Some ways Paid Search is being used to drive Social now:

• Use paid search to help launch a new social media effort; (e.g. Facebook page, YouTube channel, viral content).
• Create text ad copy with a “social tone”.
• Geo-Targeting local social areas to ad credibility e.g. starting a ‘meet-up’ group.

Platforms that drive results
So what are the platforms most used by companies targeting both business to consumer and business to business? More importantly, how can a company use a social media platform to get others to spread their marketing message to a wider audience?

Here is a selection of the major players. To learn more on how these platforms can work in harmony with your other marketing platform please call us today to for a discussion.

LinkedIn
A business-oriented social networking site. Launched in May 2003 it is mainly used for professional networking. LinkedIn had more than 50 million registered users, spanning more than 200 countries and territories worldwide.

Twitter
A free social networking and micro-blogging service that enables its users to send and read messages known as ‘tweets’. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as ‘followers’. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or 3rd party applications.

Facebook
Is a social networking website where users can add friends, send them messages and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school or college. The website’s name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students to get to know each other better.

Please contact us or visit our blog to learn more about Social media and how it can help your business