Brilliant! You’ve successfully launched your website and have started using social media, SEO and PPC methods to drive visitors to your site. But how do you know which platforms are performing and where you should be allocating your marketing budgets? Website analytics is a way of gaining insight into how much traffic is reaching your website as a result of your campaigns and how your visitors are engaging with your website. Identify what is and isn’t working and use this information to improve user experience on your website.

What is Web Analytics?

Using advanced software that has been especially developed to measure website data, web analytics can tell you exactly how different variables are impacting upon your website and how this could influence your business.

Website analytics provides the hard facts about the performance of your website, making it possible to discern which aspects are successful and which need improving. The data accumulated ranges from how many visitors are accessing your website on a given day, to how they come to make a purchase on your site. You can visibly track which of your campaigns are working best and on which platforms, to generate the best results for your business. E.g. if the data informs you that your advert on Google is generating more relevant traffic and better profit than the same ad on Facebook, then you can make necessary changes to your campaign to remedy this. This way, you are enhancing the campaigns that are achieving good results and preventing the financial loss on unbeneficial advertising.