Content that Engages
Over the years, the lines between SEO and traditional PR have become blurred. These changes have been driven mainly by search engines such as Google changing the way they view traditional PR distribution and how it is ranked in search engine results. This has been indexed alongside the growth of social media and other changes in the way customers engage with content. This presents a challenge for both brands and exponents of the two disciplines.
Online PR is the combination of best practice, SEO rich content strategy and the intelligent distribution across relevant channels, such as social media and native advertising. Digital Clarity have a two-pronged attack, collaborating with PR professionals while also applying the best content strategy to achieve the desired goal. Learn more by contacting the team.