A search engine evaluates a website in a different way from a human being. Beyond the aesthetics, the search engine robot looks at a variety of different factors, such as coding, site architecture, keywords and meta data. From broken links to XML sitemaps, the way your site is viewed by the robot is crucial.
Understanding Site Architechture
Whether new or well established, all sites are threatened to continual change in search engine algorithms. Search algorithms change due to the sheer growth of web pages as well having to adapt to outside factors like the growth of mobile devices. Digital Clarity are experts at onsite SEO and can provide a full technical compliance audit as part of a larger SEO service. Learn more by contacting the team.