With the growth of mobile devices, search engines such as Google have put more emphasis on location on search engine results pages (SERPS). Basic information such as names, addresses, telephone numbers and maps help users find local businesses. Getting local SEO right is one of the first steps to building the foundations of your SEO strategy.
Google My Business
One of the first steps in local SEO is Google My Business. Google My Business is where you claim your business in the local area or areas where the business is based. This will include information like adding logos, photos, operating hours, contact details etc. Though basic in its format, its correct implementation creates a rich index in a Google search engine result. Digital Clarity can help implement local SEO strategies to raise your presence on search engines.