Shopping

Digital Clarity Ipad

One Click to Shop

Online retail is now huge and confidence to purchase online via a laptop or mobile device is greater than ever.

Visually, an image with a price tag is one of the strongest ways to engage a consumer.

As advertisers, we can utilise online shopping feeds to drive custom directly to relevant product pages which often see higher conversion rates.

Optimisation = SEO meets PPC

Getting your shopping feed right is important. Shopping feed optimisation uses relevance and intelligent PPC bidding strategies to find the most apposite product.

As one of the first UK agencies working with Google Shopping we have driven client campaigns to achieve excellent ROI.

SEO Tag

Feed Optimisation

Understanding the right steps and taxonomies required for the best results

Bid Strategies

Optimising CPCs through customising the product grouping and product bid visibility

Image Integration

Optimising images without undermining the website can be tricky but – done well – can increase CTR

Negative Blocking

Make sure your ads only appear to people looking for what you offer

Promotions

Tell your customers about your promotions and deals to stand out above the competition

Price

Don’t over- or under-price your competitors – pitch your right-priced product to your customers