Reward Each Channel of Advertising
Attribution of sales or conversions allows a clearer understanding of your budget spends. Effective attribution modelling can help you understand user interactions and allocate budgets according to results. Attribution modelling in analytics can help in determining the true conversion path.
Understanding the Journey
Defining marketing spend against sales is a three dimensional process. Data analytics is just one part on the equation and must be indexed against creative execution and subliminal touch points. A conversion reported by Google analytics tells only one part of the story. To get a deeper understanding of attribution planning and strategy, contact the team at Digital Clarity to learn more.