91% of all Internet Traffic will be Video by 2014

An interesting report was released by Cisco earlier this week that was incorporated in the companies Visual Network Index (VNI) stating that Video Will make Up 91% of all Internet Traffic by 2014. The 91% includes streaming, file sharing, uploading, downloading and progressive download.

With the continuing growth in video and the convergence of other media platforms such as TV and Internet the likelihood of this happening is far more realistic especially as telecom exchange hubs unbundle local loops for faster broadband.

Another surprising element in the report is that Cisco believe that end of 2010 video will exceed P2P as the top traffic contributor which is a major shift in traffic allocation.
An important question for companies is how they start the engagement process with video now so they can take advatge of not just this growth not just as internet traffic but also the growth in new hardware platform such as Streak & iPad that their customers will be accessing information.