LinkedIn has taken the Social network one step further by launching their experimental project InMaps. This is an ongoing project which creates social maps of your connections within your business network. InMaps automatically goes through all your current connections and works out relationships between them, and groups them into different colour coded networks, and thenRead the Rest…
Using the Google Maps API and 300 million tweets over three years, a group of researchers from Harvard and Northeasten universities have been able to identify the areas of the US that seem to be happiest by time of day and day of the week. The resulting data has been visualised in the video below,Read the Rest…
For those of you that are still hyperventilating over the Social Media Revolution video which emerged on YouTube about a year ago, you will be pleased to know that a new, updated version is now available, which is possibly even more impressive than the original. In my opinion this is the best Social Media relatedRead the Rest…
A nice piece of video that highlights how companies are fulfilling the need for their user base to engage physically with a social network, in this case Facebook, whilst executing a regular activity like buying a pair of jeans. As the cultural shift toward sharing gathers pace, Brands have to put their social strategy atRead the Rest…
“I Know Half My Marketing Works, I Just Don’t Know Which Half” When Search Advertising (PPC) launched back at the start of the new millennia, marketers were jumping up and down as they had found (in part) the answer to an age old conundrum. It was not that Search Adverting (PPC) was a killer customerRead the Rest…
Check out this excellent video highlighting how social media has grown and its importance to your online marketing.
It’s rare that I do a double take on news headline but double take I did when I read the article in yesterdays NMA that GAP has dropped TV ads in favour of an online social media campaign. The company has launched a campaign for its 1969 premium ‘Born to Fit’ jeans range with theRead the Rest…
Social Media Marketing: Is it really worth the effort? – An argument for and against using Social Media for your business. News Flash: Social Media is huge. Today, Facebook has over 300 million subscribers and Twitter is the new Associated Press. In the world of digital marketing, social media marketing (SMM) is the subject deRead the Rest…
