SES Conference and Exhibition – 22nd February 2011 7.45am I arrived at the Queen Elizabeth II Conference Centre in Westminster, a new venue for the Search Engine Strategies Conference and Exhibition. After a well deserved coffee and biscuit I headed to the 4th floor for the Search and Social Media breakfast workshop presented by BradRead the Rest…
I recently attended ‘The Future of Social Search’ A Social Media Showcase sponsored by I Spy Marketing. The focus of the conference was to discuss and present social and search integrated strategies and demonstrate ways in which search and social are becoming more closely linked based on the changing user behaviour. Hosted at Microsoft’s LondonRead the Rest…
The fight is getting interesting. Just when we started to right off Bing due to many reasons, things start to change. Has anyone noticed how Bing is pushing hard on TV advertising? How could you miss it! Back to back decision engine adverts filling a whole 3 minute commercial slot. It seems that Microsoft haveRead the Rest…
The announcement this morning that Yahoo! & Microsoft have finally tied the knot and will provide advertisers with a combined search offering has been a long time coming. The dominant partner in the relationship – Microsoft, has been trying to drag Yahoo! kicking & screaming down the isle for the best part of a yearRead the Rest…
With the launch of Microsoft’s new ‘decision engine’ Bing, everyone is talking about the intelligent way in which it delivers results by interpreting what you’re searching for as well as the potential impact this will have on Google’s market share. However, as cute as this is – the key question from a marketing perspective isRead the Rest…
This is the first part of a three part series looking back at the History of Search, how it’s changed and the differences between the main search engines today. Whether you’re a student, working in the Search industry or just want to learn how search engines have evolved over the years you should be ableRead the Rest…
Sadly, a sign of the times and no great surprise when Hitwise UK Media Round-up reported last week that UK internet searches for ‘redundancy’ have increased 83% since August. The news and media category and online video category have both experienced monthly decreases in share of UK visits, down 3% and 18% respectively. The majorityRead the Rest…
Google’s recent changes to ‘Quality’ score and Minimum bids again raise questions? It was only a few months ago that Google removed the restriction of bidding on brand term keywords. This created huge controversy and prompted the reaction from the major brands in the market to join sides and avoid bidding on each others brands.Read the Rest…
Digital Clarity has now created a new blog that will give immediate access to the latest news breaking in the digital marketing arena. Furthermore, it will offer, help, opinion and views on how certain changes will affect the online marketing landscape. We also welcome any feedback that you feel you may want included in theRead the Rest…
