It has transpired recently that Google, through its Chrome browser, has been piggy backing off Microsoft’s IE platform for market share in the ongoing battle of the browsers. Though these companies make no money from browsers, they are the essential gateway to the internet. Currently Microsoft has market share with the runners and riders standingRead the Rest…
Never underestimate the power of marketing. Microsoft of all companies is aware of pushing a product before anyone else and creating the de facto standard by which all must follow. The machine you are viewing this article on right now is more than likely running a Microsoft operating system, an OS that Microsoft pushed toRead the Rest…
With the ink on the contract still wet and still several months away from anything going live, speculation is mounting as how a Yahoo!/Bing.com partnership will re-shape the digital marketing landscape. There is no doubt that if you use paid search as a part of your online marketing strategy, Google has been front and centerRead the Rest…
The announcement this morning that Yahoo! & Microsoft have finally tied the knot and will provide advertisers with a combined search offering has been a long time coming. The dominant partner in the relationship – Microsoft, has been trying to drag Yahoo! kicking & screaming down the isle for the best part of a yearRead the Rest…
With the launch of Microsoft’s new ‘decision engine’ Bing, everyone is talking about the intelligent way in which it delivers results by interpreting what you’re searching for as well as the potential impact this will have on Google’s market share. However, as cute as this is – the key question from a marketing perspective isRead the Rest…
While Google was bucking the trend yesterday, Steve Ballmer was announcing the shedding of 5000 jobs at the software giant. Of this figure, 1,400 will be immediate with the rest over an 18 month period. All this being announced less than seven months since the departure of founder Bill Gates from the day to dayRead the Rest…
It was reported in Brand Republic yesterday that Steve Ballmer of Microsoft and Roy Bostock of Yahoo were in meetings (again) yesterday looking at a possible tie up to gang up against search advertising giant Google. Given the various changes to Yahoo! recently – mainly the appointment of new CEO Carol Bartz and the droppingRead the Rest…
100 days after the launch of its browser ‘Chrome’, Google announced that it will take this out of beta phase, probably secure with the fact that 10million people have downloaded it. The announcement couldn’t be more time as Microsoft announced last night that it has some serious security issues with its Internet Explorer browser asRead the Rest…
It is often said that one should never look a gift horse in the mouth. This little gem of wisdom is always applied with a good dose of hindsight and in this case is applicable to the once mighty search giant Yahoo! and more aptly, to it’s beleaguered Chief Executive Jerry Yang’s attempt at tryingRead the Rest…
Bill Gates famously said “The Internet? We are not interested in it” back in 1993. The rest as they say, is history. Also said with equal bravado by Clement Mok, a famous designer & software developer, “Five years ago, we thought of the Web as a new medium, not a new economy”. The underlying platformRead the Rest…
