Google appoints first UK marketing director

After years of building a business by possibly the best method possible – word of mouth, the ubiquitous search giant Google has decided to appoint its first marketing director for UK & Ireland. As the company from Mountain View looks to start offering a wider array of services to compliment its search advertising business, theRead the Rest…

Social Media Marketing: Is it really worth the effort?

Social Media Marketing: Is it really worth the effort? – An argument for and against using Social Media for your business. News Flash: Social Media is huge. Today, Facebook has over 300 million subscribers and Twitter is the new Associated Press. In the world of digital marketing, social media marketing (SMM) is the subject deRead the Rest…