Google seems to be on an update frenzy at the moment what with the SERP integrated website blocking feature being rolled out, the secure search roll out to logged in users and the new Google Analytics features announced over the last few months (and there are many more!). The latest change is in effect an upgradeRead the Rest…
A new feature of Google we’ve noticed recently is the ability to block sites from within the search results – further extending the personalised search service that Google gives its users. While this feature was officially announced in March 2011 it’s the first time we’ve seen it in the wild so we thought we’d includeRead the Rest…
Some of the questions often asked by clients and prospects when we propose Search Engine Optimisation or Pay Per Click services are, how do I get to the top of the listings, how long will it take and what results will I get from it? Each question is extremely difficult for an agency to respondRead the Rest…
When running campaigns for various clients on the Display Network, one thing which often annoys me is why I can’t determine the effectiveness of each placement? When running a display campaign, first you build it; then Google recommend the following: ‘’Leave it alone, let it run for two weeks with a decent budget so youRead the Rest…
I recently attended ‘The Future of Social Search’ A Social Media Showcase sponsored by I Spy Marketing. The focus of the conference was to discuss and present social and search integrated strategies and demonstrate ways in which search and social are becoming more closely linked based on the changing user behaviour. Hosted at Microsoft’s LondonRead the Rest…
What a great kick start to 2011! Google has given a selection of small businesses based in the US a great big gift. This included; brand new laptops and smart phones (obviously a Google phone), 1 year free/high speed broadband internet, free ‘Green’ consulting, 1 year free/professional accounting & tax advice, free ‘web master’ andRead the Rest…
In every review, audit or consultancy I have done on a Google AdWords account I have always been asked by the client ‘What should my Click Through Rate be?’, ‘How can I improve my CTR’ or ‘Is my CTR good for my industry?’. Now these questions do not have a straight forward answer. This promptedRead the Rest…
Agency Leader of Google UK Dominic Allon talks to Media Week about working strategically with agencies in 2011 and how they plan to evolve with the current competition Facebook Questions and Quora breaking into search.
It was only the other day that I noticed a little box at the bottom of my Google AdWords account which tells me the keyboard shortcuts to navigate the AdWords interface. Although I think this makes the process more complicated than clicking the mouse. I guess there may be occasions where this could be useful.Read the Rest…
Since Google have recently changed their AdWords reporting system, there have been many challenges found from using the new interface reporting. I’ve put together a Google AdWords reporting wish list from all the struggles I’ve experienced from the new AdWords interface reporting so far. 1. Default columns – When you download specific reports, you willRead the Rest…
