In the recent turmoil of the financial markets and talk of deficits and debt, many investors and advertisers, brands and agencies alike, are looking at new markets.

The BRIC economy’s always feature when people talk of new markets and expansion. The BRIC market, Brazil, Russia, India and China are definitely exciting and expanding markets. The need and adoption of digital service has been growing steadily over the last few years.

Also, no one can doubt that to ignore these markets would be commercial suicide as in time; these regions will be the new powerhouses of the future. Though all the above is true, lets take a step back and examine the situation and more importantly let us not ignore something that is right under our nose.

For all their massive populations and middle classes, fact is China and India are still maturing. Their growth is being tempered by global markets and the power of the US dollar. The companies setting up there are from the west and the brands that are being consumed are in the main, luxury US and European brands.

When everything is weighed up, the creative services market is centred in the US From Hollywood to Universal Music, the creativity of the US market is hard to beat. The growth of Social and Digital platforms are no different. Whether you are a ‘Google’ or a ‘start-up’, the talent comes from tech and media hubs in California & New York.

This is why Digital Clarity is currently seeking offices, talking to partners and slowly raising its profile in both the East and West coasts of the US.
Digital Clarity’s DNA runs deep in the interactive arena and after reading numerous reports about the growth in the digital economy in the US, it made sense to ramp-up activity in New York first and support the work that has being going on in the background with Fiona Bloom.

This exciting development will be kicked off by a forthcoming visit to NYC and then followed to pursue interest that has also been expressed by a number of parties in LA and San Francisco.

Recently a report by Forrester Research highlighted that U.S. interactive marketing spending will reach $76.6 billion by 2016. According to the report, search and display will continue to be the biggest pieces of the interactive spending pie, comprising 44% and 36%, respectively, in 2016, though search will have lost share from 55% in 2011. Mobile paid advertising and search will experience astronomic growth and are surpassing email and social this year.

Digital Clarity is firmly in this space and whilst keeping one eye on the BRIC market, the prospect for growth by a ready-made company to work in a ready-made market, the US looks promising.

Anyway, to spare you effort of having to leave dconstruction, here is the presentation in its entirety:

From an initial group of almost 100 applicants, Digital Clarity was chosen as one of 20 delegates by an advisory board comprised of industry venture capitalists, lawyers and notable digital entrepreneurs. During the visit, Digital Mission companies will participate in a variety of events and initiatives including a digital networking reception at the British Consulate in New York, an investor roundtable networking event and seminars at the prestigious Web2.0 Expo

“We see this as an excellent opportunity to showcase our capabilities, and ultimately to build our presence in the US,” explained Reggie James, CEO of Digital Clarity. “Our recently opened New York office is an important commitment and offers an ideal base from which to outline Digital Clarity to the business community in NY.”

About Digital Clarity

Digital Clarity is a leading Search and Digital Marketing agency that has been at the forefront of online advertising for the last six years. With offices, in London & Guildford, Surrey in the UK as well as Sydney, Australia, and now New York – Digital Clarity look after major brands and niche advertisers across Europe and the Asia Pacific sector.

For further information please contact:
Reggie James (reggie.james@digital-clarity.com) on Tel: +44 (0)845 388 4072 (UK)
Darren Hughes (darren.hughes@digital-clarity.com) on Tel : +1 (212)710-1338 (US)

Already creating news by the fact that this will be the first game streamed live online, the move is a major milestone for the broadcast of live England matches as well as an endorsement of the growth of the internet as a stand alone medium for major sports events.

The rights to distribute and market the game were made available after Setanta’s collapse and due to no TV broadcasters acquiring the game, Perform will be deliver the match over its platform on www.ukrainevengland.com and numerous partner ISP, publisher and betting sites.

For further information please contact:

Reggie James, Digital Clarity (reggie.james@digital-clarity.com) Tel: +44 (0)845 388 4071
James Hickman, Head of Marketing, Perform Group Tel: +44 (0) 208 484 0800

We also welcome any feedback that you feel you may want included in the blog.