Over two years ago Microsoft and Yahoo! agreed a deal to become partners, known as the Search Alliance. Part of the deal is that Bing would provide the search algorithm and search results in Yahoo! Originally the deal was to include delivery of paid search (PPC) adverts, but due to dificulties merging the platforms theRead the Rest…
I recently attended ‘The Future of Social Search’ A Social Media Showcase sponsored by I Spy Marketing. The focus of the conference was to discuss and present social and search integrated strategies and demonstrate ways in which search and social are becoming more closely linked based on the changing user behaviour. Hosted at Microsoft’s LondonRead the Rest…
The fight is getting interesting. Just when we started to right off Bing due to many reasons, things start to change. Has anyone noticed how Bing is pushing hard on TV advertising? How could you miss it! Back to back decision engine adverts filling a whole 3 minute commercial slot. It seems that Microsoft haveRead the Rest…
Interesting stats came out today regarding the still freshly painted Bing; Microsoft’s much lauded search engine. According to ComScore, at the end of July Bing accounted for 8.9% of US search market share, up from 8.4% the previous month. Prior to this, The Seattle companies search platform accounted for less than 8% of market share.Read the Rest…
With the ink on the contract still wet and still several months away from anything going live, speculation is mounting as how a Yahoo!/Bing.com partnership will re-shape the digital marketing landscape. There is no doubt that if you use paid search as a part of your online marketing strategy, Google has been front and centerRead the Rest…
The announcement this morning that Yahoo! & Microsoft have finally tied the knot and will provide advertisers with a combined search offering has been a long time coming. The dominant partner in the relationship – Microsoft, has been trying to drag Yahoo! kicking & screaming down the isle for the best part of a yearRead the Rest…
Despite not officially being launched until the 3rd June, Bing was out in the open at the start of the month and within hours its flaws and shortcomings were being found and shared across the web. At the time of writing the latest issue is the video search that provides previews right on the page.Read the Rest…
With the launch of Microsoft’s new ‘decision engine’ Bing, everyone is talking about the intelligent way in which it delivers results by interpreting what you’re searching for as well as the potential impact this will have on Google’s market share. However, as cute as this is – the key question from a marketing perspective isRead the Rest…
