Measuring Social Media

“I Know Half My Marketing Works, I Just Don’t Know Which Half”

When Search Advertising (PPC) launched back at the start of the new millennia, marketers were jumping up and down as they had found (in part) the answer to an age old conundrum.

It was not that Search Adverting (PPC) was a killer customer acquisition tool but more that they could ‘measure’ the traffic they were receiving and more importantly tracking how their current and prospective customers arrived at their site and bought products.

As Social Media takes off in an almost déjà vu like scenario to Search Advertising, the question being asked again is “I Know Half My Social Media Works, I Just Don’t Know Which Half”

Amy Martin of Digital Royalty (@DigitalRoyalty) shares some measurement techniques in an interesting and engaging presentation.