A nice piece of video that highlights how companies are fulfilling the need for their user base to engage physically with a social network, in this case Facebook, whilst executing a regular activity like buying a pair of jeans.

As the cultural shift toward sharing gathers pace, Brands have to put their social strategy at the centre of their marketing plan.

Related posts:

1. Shiny happy people holding social hands – GAP drops TV for Social Media
2. Tips on Social Media Optimisation (SMO) – Engaging with customers through the social networks
3. Social Media Marketing: Is it really worth the effort?
4. Measuring Social Media
5. Social Media Revolution