Google Offer Extensions – Track Offline to Online
Posted by: Joanna Wild On Wednesday, February 20th, 2013 - Google
| Pay Per Click
Google recently announced the arrival of Enhanced Campaigns in the UK which allow you to target ads more specifically by time, location and device, all from one campaign.
You may have also noticed in the ad extensions tab that there is a new option, ‘offer extensions’. These are only available in Enhanced Campaigns running on the Search Network with all features enabled.
What are Google offer extensions?
Offer extensions allow you to add vouchers and other promotions to your ads which customers can use offline; these appear on all devices but only for ads in the top 3 positions. These extensions are a great way to get customers into your store, promote an existing offer and make your ad stand out.
Why would an advertiser use offer extensions?
Offer extensions allow advertisers to track and influence online to offline activity.
For example, advertisers may want to use offer extensions to encourage in-store visits. If you have a high street store as well as an online shop, you may find that your customers are searching and researching online, however prefer to buy the product after they have checked out the product in real life.
Adding an offer could be the right incentive a customer needs to choose your product or service over a competitor’s and visit your store.
How do offer extensions work?
Offer extensions can be created at either campaign or ad group level depending on whether you want the offer to display with all ad groups, or if you want specific offers for different ad groups. You can disable offer extensions for an ad group, which will prevent campaign level offer extensions displaying with these ads, as well as preventing any offer extensions created for that ad group from displaying.
When the offer is shown on your ad, the offer headline will appear below your ad alongside a link that leads to more details about your offer, on mobiles the offer headline itself will be a clickable link.
Reasons your offer extensions may not show include not being in a top 3 position, low quality scores, not meeting Google’s offer policies, or Google’s system thinking that the offer extension is not relevant to a particular search. Offer extensions are able to show alongside any sitelink extensions though. Read more on Google’s offer extension policies here.
Once users have clicked the offer extension (which is charged at the same CPC bid as any other click on your ad) they are directed to an offer landing page, which is automatically generated by Google’s systems. The landing page includes the offer headline, the details of the offer and an image of your business logo. The barcode or discount code you create is only shown when the voucher is printed out, or when a customer redeems the offer.
Desktop users can print the offer; mobile users can save it for later use. On both devices customers can save it to their Google offers account.
Best practices:
Offers should be available to a limited group of people or for a limited period of time – offers are more exclusive than a sale, so take this into consideration when setting up your offer.
There are several components that you need to include for your offer extension to be eligible to show:
Redemption Dates: choose the start and end dates for when your offer is valid – the offer extension will not show after the end date
Distribution Dates: choose when to start and end displaying your offer on your ads – the offer extension will not show after the end date
Promotional Code: all offers need a code; this can be a text code or a barcode, whatever your point of sale can recognise
Offer Headline: be specific, tell customers about the deal, do not just give a general description of your business
Offer Details: you must include information on how to redeem the offer, if customers are required to call to redeem, you will need to provide your phone number. Ensure offer details agree with your terms and conditions
Terms and Conditions: include restrictions and requirements that your customers need to know about, for example if the offer is only available on certain product ranges, if the offer is limited to one per customer, one per day etc. Any legal statements and instructions to the cashier on how to use the coupon should also be included
Additional terms and conditions will be added to your offer by Google; these will be: ‘No cash value. Google does not make any warranty in relation to the offers, including without limitation their validity and/or value. Google is not a party to any transaction that the advertiser and user may enter into.’
Offer extensions are a great addition, especially for advertisers wishing to increase foot-fall in their stores/restaurants etc. People love offers and adding one to your ads could be the difference between customers choosing you over a competitor.
If you’d like more advice on utilising ad extensions or how to use your paid search campaigns to drive in-store activity, contact a member of the Digital Clarity team on info@digital-clarity.com
5 Tips for Boosting Your Online Presence on a Budget
Posted by: Kristie Marchant On Monday, February 18th, 2013 - Google
| Marketing
| Pay Per Click
| PPC
| Search Engines
| SEO
| Social
| Social Media
As a business, you want to expand your popularity online. It is likely that you will want to gain effective results on a limited budget. Although having lots of money to spend is undeniably helpful, there are many things you can do to boost your online presence that do not come at a hefty price.
Here’s how:
1. SEO: ‘Search Engine Optimisation’
SEO focuses on generating traffic to your website from the organic listings on search engines such as Google, Yahoo and Bing. This compliments the paid search ads that appear at the top of search engines on a pay-per-click basis. However, do not be fooled – whilst it may not cost you money to increase your organic listings, it will cost you time.
Typical SEO activities include link-building (the higher the quality of the link the better) through content and distribution on forums, directories, guest blogs, online PR, social media etc…
Quality is the key for gaining success with SEO and relies on you putting in the time and effort. Although not as instantaneous as paid search this method will save you a lot of money and is more beneficial in the long term if you keep working at it.
2. Onsite SEO
This is the technical side of SEO. By completing a full audit of your site, you may be able to find quick wins to boost your natural positions on Google.
In order to do this successfully, you will need to keep up to date on Google’s algorithm changes and best practices, and carry out regular Onsite Reports.
3. Start a blog
A third way to help your organic listings is to invest time into your website. Creating quality relevant engaging content for your blog and website is a great way to be valued by Google. Remember – content creation has two values
- To be engaging, educational, relevant and timely to the intended audience
- To be “SEO-ed” to ensure that Google values the content that is being published.
4. Be sociable
Don’t underestimate the power of social media platforms like Facebook, Twitter, LinkedIn and Google+. By regularly updating your profiles on these sites with engaging content that is relevant to your business area you will generate interest from your customers, which could ultimately result in conversions. If your customers appreciate your content then they are also more likely to share it with their friend lists which will help to boost your online popularity.
Another important element of social networking is to make sure that you follow and interact with other relevant businesses in your field. Not only will this help to increase your social media presence, but it will also help you to examine which content being created by your competitors is successful and could be implemented into your own social strategy.
5. Keep up-to-date with local search
More and more search results being returned on search engines are becoming localised. This is because search engines are beginning to realise that most users who search for a product or service require it to be close to their location.
Search engines compete against one another to return users with the most relevant results possible. For this reason, businesses who update their listings to include accurate and complete information on local search software such as Google Maps and Yahoo local will be prioritised by the search engine. They will also be more likely to attract customers from their competitors, as customers want to have all the information they need delivered straight to their screens without having to search all over the web for it.
Updating your business listing on search engines’ local search software is free. You can also try creating listings and filling in the relevant information on other online directory sites such as 192.com and Yell.com. Most of these sites will be free for a basic submission but you may be required to pay an annual fee for higher quality submissions.
And when all this is said and done… measurement!
It is vital that you continually keep track of and monitor your progress when building up your online presence using the above methods. Keep making small changes to see what is working and what isn’t. For instance, try using different keywords in your SEO process to generate traffic to the relevant product or service on your website. Also keep an eye on the types of tweets and status updates that are generating the most interest from followers.
A meaningful and rewarding online presence can make or break a business, and unfortunately, if you don’t have the budgets for paid search advertising, it can take a long time to build up.
Quite simply, if you don’t have the budgets, then make sure you have the time to invest in your website.
If you are looking to kick start your online business, but not quite sure where to start, feel free to call Digital Clarity on 0845 388 4071 or email info@digital-clarity.com. We can build an effective marketing strategy around any budget, whether it’s training days to get you started, consultancy service to assist and guide your marketing teams, or full management to give peace of mind that someone is looking after your business.
A Painful Lesson in the Power of Social Media for Retailers
Posted by: Reggie James On Thursday, February 14th, 2013 - Marketing
| Social
| Social Media
What’s that coming over the hill – is it a Social Media Monster?
It has been hard enough for many of our well known high street retailers at the beginning of 2013. Many of the names we grew up with that had a special place in our personal and business lives, have now gone.
Supply chain issues, staff retention and loyalty, logistics and distribution, competition and price points have all been contributing factors to the lack of foot fall that in part, led to the demise of these much loved brands.
Though these factors all probably existed before their demise, they somehow survived over the years, employing people, paying the rent and selling to customers.
When the Internet monster came along, many high street brands looked at the beast as a friendly platform that could be used as brochure to sell their wares and occasionally give useful information like opening times and location maps.
As search engines matured and Paid Search (PPC) ad platforms developed the behemoth grew and demanded attention and regular feeding but gave return to those who could train and manage it.
Now a new beast has entered our midst. It started like a playful puppy, rolling over and letting us tickle its tummy and made us all laugh. Now it’s growing up fast, demanding all our attention, time and money. It wants to play all the time and those who try and ignore will pay a painful and powerful price. This is the Social Media Animal.
Its Here – Dive In
Animal metaphors aside, the truth is that Social Media, in all its different facets is here and unlike the search platform before it, is not only integrated into search, but has crossed the personal/business divide right under our noses. Brands that ignore this social game shift will be left wanting as their customers embrace the new platforms and look for deeper engagement form their suppliers.
It’s the medium size companies that are ignoring the shift. The large corporates that employ the top graduates and bright minds from the top universities have listened to their business customers and consumers alike and have embraced and actively jumped feet first into the brave new world.
The fortune 100 top companies in the world are some of the biggest users of Social media – why? Because it prolongs the lifetime value of a customer and that customers tells everyone about the experience. The latter being the most valuable marketing around – word of mouth. Word od mouth is so important to brands now that it has its own organization – WOMMA
Some Big Company Social Media Facts
THE FACTS
- Fortune Global 100 companies have more accounts on each platform than ever before with an average of: 10.1 Twitter accounts, 10.4 Facebook pages, 8.1 YouTube channels, 2.6 Google Plus pages and 2.0 Pinterest accounts.
- Seventy-four percent of companies studied have a Facebook page.
- Ninety-three percent of corporate Facebook pages are updated weekly.
- Forty-eight percent of companies are now on Google Plus.
- Twenty-five percent of companies have Pinterest accounts.
- Each corporate Facebook page has an average of 6,101 people talking about it.
Source – Burson Marsteller
Big Data is Not Just for Big Companies
The saviour for many companies has been the ability to splice and dice data in a way that can be used intelligently. Only now are companies making use of the large amounts of data that they collect as well as sit within their organisations.
By intelligently segmenting and reverse engineering the data, one can understand the real sentiment behind a company’s brand perception and sentiment. In essence you are creating a true portrait of your audience.
Working at The Speed of Opportunity
Accenture coined the phrase and it has been said in many different ways before but the agile approach to change whilst encompassing the new social business tools, can help organisations, especially businesses at the front–end like retailers, to really take the competitive advantage during this period of change. The opportunity is now and planning for the future should start across the whole organisation today.
Google Enhanced Campaigns – What They Are And What They Mean
Posted by: Hannah Gordon-Smith On Monday, February 11th, 2013 - Google
| Marketing
| News
| PPC
| PPC Tools
As technology becomes more advanced and search becomes more sophisticated, user behaviour has become equally more complicated and diverse.
People are searching at different times of the day, from different locations, with different devices and each search has a different objective. Whether one is; looking to buy, looking to research, looking to find a store or just looking to email or call, our search behaviour changes and adapts to our circumstances – so our search results should change too.
This is where Google Enhanced Campaigns come into play.
Before, if you wanted to segment your advertising messages by variables such as device, time of day and location – then your account structure would have included campaign duplication and extensive campaign management.
For example; if you wanted your strategy to display different bids and ads to customers dependent on; what product they are looking for, what device they are using, whether it is night or day time and where they were located, then your account could be set up this:
- 5 different products = 5 different campaign
- With 3 different devices = 15 different campaigns
- With 2 different times of day = 30 different campaigns
- And 2 different countries = 60 different campaigns
Now, with Enhanced Campaigns, Google allows it’s advertisers to manage and run all these variables within a single campaign, allowing advertisers the chance to manage their accounts in a much smarter, powerful and advanced way.
Smarter Ads
Advertisers can now have ads that change and adapt to variables such as time, location and device. This will enable you to display a different site link, app and ad content dependent on what, where and when your customers are searching.
For example, you may only want “contact us” as a site link during your call centre opening hours, or to show directions to users 1 mile away from your store.
Powerful Marketing Tools
With multiple bid adjustments, advertisers can bid differently for different devices, time of day and locations – all within one campaign! This is done with a ‘%’ system.
For example, if mobile users are more important than desktop users, you may want to bid +50% more for mobile. If your mobile web experience is poor and doesn’t convert, you may not want to bid on mobile, in which case it will be -100% less than desktop.
Advanced Reporting
Advertisers can now track new types of conversions, such as calls, downloads, in store purchases and cross device conversions. Please note that in the UK, additional conversions are only calls and downloads.
- Tracking in store purchases is currently on in the USA and this measures “offline redemption of saved offers from ad extensions”.
- Cross device conversions is a development that is coming soon, which will be able to measure a conversion that started on one device and ended on another.
Next Steps
Firstly, keep an eye out for Enhanced Campaigns in your account and begin to migrate over.
My advice would be to start experimenting with Enhanced Campaigns as soon as possible.
Set a small budget aside on an enhanced campaign and get a feel of its capabilities. For more information on how to successfully migrate your campaigns to enhanced campaigns give the Digital Clarity team a call on 0845 388 4071 or email info@digital-clarity.com
Last few things to remember!
Below are 6 key points that are important to remember when migrating and optimising to enhanced campaigns
- Finally! Google have introduced individual management and reporting for site links. This will enable advertisers to see which site links are getting clicks and impressions and optimise them accordingly.
- Tablets and PCs are now considered one device not two separate devices. Google have suggested that users are now using tablets like PCs which means that we should be optimising them the same.
- Calls can now be measured as conversions, and you can set how long the call needs to be in order for it to be measured as success.
- There will now be an ad preview pane, so you will be able to see what the ads look like on mobile and PCs.
- Campaigns will run on all devices, so make sure that you are either not bidding on mobile, or set up mobile specific ads and bids.
- Mobile bids are NOT at keyword level – for the time being, it seems that these will have to be adjusted at campaign level.
- Google will be automatically opting everyone into Enhanced Campaigns so make sure you are prepared in plenty of time.
Let me know how you are getting on with Enhanced Campaigns and feel free to contact me if you have any questions.
In the meantime – Happy optimising!
5 Myths About PPC Revealed
Posted by: Hannah Gordon-Smith On Monday, February 4th, 2013 - Google
| Pay Per Click
| PPC
Need help pushing your PPC account? Below are some of the biggest myths about PPC, which we should all be aware of if we want to optimise our account effectively.
Myth one: Raising CPCs is the best way to get higher positions
In all honesty, it is the quickest way, but not the most cost effective way. By raising your CPCs, you are being more competitive within an auction – but wouldn’t you rather pay less and get better positions?
Buy improving your quality scores you can increase your positions without increasing your spend! Read our blog for more information on how to improve your quality score.
Myth two: Ads can be evenly distributed
There was uproar when Google AdWords announced that ads will automatically be optimised for clicks, as this meant that ad copy test (A/B testing) would become void. Since this release, Google amended this and now ads will be “evenly rotated” for the first 30 days – but this doesn’t give you long to test your ads.
Myth three: “If it ain’t broke, don’t fix it”
It’s true, if your account is working well then why should you amend, change, optimise anything? But the truth is, you should always be on top of your account, regardless of how well it is working. Don’t just set up the account and walk away, PPC can be time consuming as it needs constant attention. Anything could change in a moment, seasonality, press, moral panics, weather etc and you should be prepared for anything.
Myth four: Long tail keywords are cheaper, let’s not run on generics
Sounds great in principle, but don’t just make assumptions without knowing for sure. Run extensive keyword reports in analytics to understand the influence of each keyword. Some long tail keywords only convert because your customers found you on generic terms first. So if you didn’t have generic keywords, you may not have conversions. Every account is different, so don’t just take someone else’s word for it.
Myth five: Let’s just copy our competitors ads
It’s always important to be aware of what your competitors are doing and offering, but you should never copy your competitor’s ads. Firstly, you want your ads to be unique and stand out from the crowd, but also, why should you copy an advert when you don’t know whether it works or not?! You don’t have their data, so you don’t know which ads work best. I would recommend running your own ad test and making conclusions from actual data, not predictions.
For more information on PPC strategies, or if you would like a free PPC audit, email the Digital Clarity team on info@digital-clarity.com
3 Big PPC Mistakes You Need To Fix Today
Posted by: Hannah Gordon-Smith On Monday, January 28th, 2013 - Marketing
| Pay Per Click
| PPC
PPC campaigns not working how you need them to? Or are you stuck in a rut whilst trying to push forward? Below are some of the biggest mistakes you need to fix today if you want to progress your PPC account.
Mobile
Everyone is raving about mobile – and rightly so! You may have noticed that more and more of your traffic is coming from mobile, but are you utilising it properly? If you are not – then here are two ways you can improve your traffic and your sales.
- Break out your campaigns: Create separate campaigns for mobile and tablet and give them their own unique ad copy. Breaking this down gives you the flexibility to control budgets, keywords and bidding strategies. Everyone knows that people search differently on mobiles, so you should treat your keywords that way.
- Get a mobile friendly site: It’s all very well driving mobile traffic, but if your site has bad mobile functionality….you’re only setting yourself up for failure.
Measure your success
The amount of times I get called by a new client to help them with their account, and they don’t even have tracking! Tracking is one of the most important aspects to any marketing initiative, let alone PPC. If you don’t know how successful something has been, how can you tell whether to push on it or not?
I find that companies make assumptions on how successful something is, but a lot of the time they are wrong. The beautiful thing about PPC is that is completely transparent. You know how much you are spending and you know how much you are getting back.
Learn from your SEO and vice versa
It is so important to make sure that your marketing strategies are integrated – because if the data is there, you need to make sure that you are learning from it. Below are some examples of how you should integrate PPC and SEO
- If you know keywords are working well for SEO, you could make sure that they are in the PPC account as well.
- If rankings have dropped on certain SEO keywords, this could be a focus for PPC until SEO is back up to where it needs to be.
- Seasonality trends from SEO could be applied to PPC budgets, either to push against the trend, or to make cut backs when the market is quiet.
There are many other common mistakes that people make within their PPC accounts, from network targeting and bidding strategies, to location targeting etc. If you want a free PPC audit of your account, feel free to contact the Digital Clarity team on info@digital-clarity.com
Toy Fair 2013: Get Online and be Recession Resilient
Posted by: Hannah Gordon-Smith On Wednesday, January 23rd, 2013 - Conference and Expo
| Marketing
| News
On Tuesday 22nd January, I attended my second show of the year – the Toy Fair 2013
Bad weather didn’t deter visitors as they arrived in their hundreds to an impressive statue in the entrance hall, which immediately set the tone for the whole show.
The Toy Fair 2013 had large press coverage across the country and it was great to see such positive reports.
Samantha Loveday from Toy News explains how the toy industry seems to be “recession resilient” with only a drop of just one per cent on the year before. Despite the current climate parents are still buying their children birthday and Christmas presents and will continue to do so in the following years.
Gary Grant (Managing Director of The Entertainer) makes a very important point that “internet and retail are merging into one”. As more and more high street shops face the wrath of the current economic climate, it is more and more important to ensure that your telecommunication, high street, exhibition and online offering are integrated and working effectively for your business goals.
For more information on how to integrate your strategies, please read my recent blog 4 Steps on Business Success or call the Digital Clarity team on 0845 388 4071.
What is Google local search and why is it so important for your business?
Posted by: Kristie Marchant On Tuesday, January 22nd, 2013 - Google
| Marketing
| Pay Per Click
| PPC
What is local search?
Local search refers to any search made on a site such as Google with the intention of finding out the location of a product or service. An example of a local search would be typing into Google ‘Chinese restaurant Southampton’. The searcher will then expect to be presented with a list of results displaying all the Chinese restaurants that are in or close to Southampton. They can then use the ‘Maps’ function on Google or a similar search engine to narrow this search down further, find out more information, and ultimately select a specific restaurant from the choices given. Think of local search as an online equivalent to the Yellow pages.
How does local search affect my business?
Most businesses operate in a relatively niche area, such as a newsagents or a hair salon, where local is the most important aspect of their business since most of their customers will originate from their local area. Local search can also help larger chain stores, such as supermarkets and clothing brands, as customers may specifically search for the nearest store to them when requiring a particular item e.g. ‘furniture store Maidstone’.
According to Google, ‘97% of consumers search for local businesses online’. This statistic clearly highlights why keeping your local search results up-to-date on search engines is essential. When your customers perform a local search such as ‘hairdressers in Guildford’ they are likely to go for the business that provides the most information. It is not enough to simply provide an address. Your customers want relevant information instantly on the services you offer, opening hours, images and contact details. If you aren’t keeping your details updated and your competitor has, then be warned that they will choose their service over yours.
The chances are that brief details about your business such as your location are already listed on search engines and various online directories. This is because all of these directories are competing to deliver customers the most up-to-date listings possible. It is down to you to make sure that all your listings appear on these sites and that they are of a high quality. This simple process of managing your local settings will mean the difference between being the first and best listing to appear on these sites and dropping to the bottom of the pile.
For more information on how to set up local search for your business, or whether you are looking for new ideas to get your business growing online, give the Digital Clarity team a call on 0845 388 4071, or email info@digital-clarity.com
7 tips to create revenue from content
Posted by: Hannah Gordon-Smith On Monday, January 21st, 2013 - Marketing
| SEO
| Social
So the good news is that everyone seems to be writing content – the bad news is most people are getting it wrong. In a time where audiences are getting more savvy and active in media interaction, it’s imperative that you are getting your content right.
Good content not only helps your SEO strategies, but it can also make you money.
Below are 7 top tips on money making content – and how to get it right!
- Get the heading right! You may have written the most important and interesting piece of content of your life, but if you get the wrong heading…no one will read it! Whether it is content for an email, or simply for your own blog, you still need to entice people to open and read it. Keep it short, punchy and relevant – and don’t be afraid to be bold!
- What is the point of it all? Always bear in mind your objective. If there is no point in a piece of content – then your readers will see that too. Do you want sales? Do you want to inform your customers of a change? Shape your content to what you need it to do, or it’s simply wasted effort.
- Call to action: now that you have an objective – get your audience to do something! Have contact details, download buttons, social sharing buttons, ecommerce functionalities or a website link at the bottom of each piece, and most importantly – measure the results!
- Think about your audience: what do people actually want to hear? If your audience is a group of young mothers and your objective is selling baby clothes, make sure that your content is geared towards the correct persona with material that is relevant to them.
- Keep it in context: so you know your objective and your audience – now it’s time to put it altogether in real time. Keep your content up to date and current. Out of date content can make you and your business look out of touch. So be a thought leader and be ahead of the game.
- Don’t embarrass yourself: simple things like making spelling and grammar mistakes are a quick way to embarrass yourself in front of your audience. Always use spell check and ideally find someone to proof read your work, it’s amazing what a fresh pair of eyes can find!
- Make sure people can find it: by distributing content in a strategic way, you can receive more traffic than the average blogger. Don’t just post it on your blog, tweet it, share it, post it, PR it, email it – and measure the result. Do what works best for you and your audience.
For more information, tips and ideas on content creation and distribution contact the Digital Clarity team on info@digital-clarity.com
Facebook Graph Search Explained
Posted by: Hannah Gordon-Smith On Wednesday, January 16th, 2013 - Marketing
| News
| Social Media
So here’s the news: Facebook have brought out a new search tool, which claims to blows its rivals out of the water.
First things first, don’t compare Facebook Graph Search to Google, compare it to Google+. Facebook Graph Search is not a web search engine, but rather one that searches its own data with Microsoft Bing technology, to help it’s users to find new or long lost friends.
What does this mean as a Facebook user?
As a Facebook user, Graph Search will allow you to do in-depth search on information posted by friends, as well as public posts made by anyone else using Facebook. With more than “a billion people, 240 billion photos and a trillion connections” (Daily Mail) the Graph Search can pull and display information on four main areas;
- People: able to search by profession, name etc
- Photos: capabilities to find photos based on date ranges or locations
- Places: able to search for cinemas in Bristol or restaurants in Norfolk
- Interests: this can include anything like movies, TV shows, and brands
Not only will you be able to find long lost friends, but this search tool could act as a new platform for internet dating, potentially putting companies such as Match.com and eHarmony at risk.
At the moment, only a small segment of users have access to this new search, however upon learning of its success, I’m sure Facebook to start to roll this out to all its users.
What does this mean for privacy?
Facebook claims that despite this new technology, they have “built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content.”
In other words Facebook claim that the information generated from Graph Search is still the same information you can already get. The difference is that with this new search software, you are able to make more in-depth searches and segment data more effectively.
For example, you will be able to search for “friends in London” or “people who are interested in Twilight”. To take it one step further; you can do a combined search like “friends in London that are interested in Twilight” or “Chinese takeaways liked by friends from Nottingham living in Bristol”
So word of warning!!! Make sure you double check your profile on what people can see. If you don’t want photo’s showing up on Graph Search – put your privacy settings on!
What does this mean as a business user?
Well, it can mean a range of things – but all in all, it is a positive change.
- Reduction of waste: Companies that advertise on Facebook can generate a much more targeted list of potential consumers
- Increasing Conversion Rates: Advertisers can deliver much more targeted and specific ads, to the right people
- Quality Recruitment: since the lack of interest in Branch Out (the professional network for Facebook) Graph Search enables recruiters to find suitable candidates with the right experience and lifestyle
How else can Facebook develop?
Facebook continues to grow and expand on ideas to improve usability and advertising revenues, but there are still areas that Graph Search can develop on.
- Search Graph to expand in other languages other than English
- API for app developers
- Search Graph to become ready for mobile users
- A PPC model for search results
- Search results to also include posts and actions from apps
For more information on Facebook Graph Search, or how to effectively use social media for your business marketing campaigns, feel free to call the Digital Clarity team on 0845 388 4071 or email info@digital-clarity.com
