Google Helps With the 7 Deadly Sins of Landing Page Design
Posted by: Reggie James On Tuesday, July 21st, 2009 - Marketing
Google has posted an excellent article on landing page design on its AdWord Blog.
As the landing page is the first page a visitor or potential customer sees – it is the potent point of engagement and will determine what happens next
As the blog point out, a bad landing page will drive visitors away, while a good one will turn AdWords clicks into customers. There is an excellent webinar video that takes you through the more pertinent points of the topic presented by one of Google’s Website Optimizer Authorized Consultants. Tim Ash.
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This is really great information for AdWords advertisers. So many organizations think that leads will start flying in by starting up an AdWords campaign, with so little consideration of the user experience. Implementing some of the ideas here will not only increase volume of leads, but will also cut down on your Cost Per Acquisition and overall marketing costs.
Affiliate marketing has the potential for generating passive income, but you definitely will have to put some time and effort in the beginning to get your systems in place.