Google appoints first UK marketing director

After years of building a business by possibly the best method possible – word of mouth, the ubiquitous search giant Google has decided to appoint its first marketing director for UK & Ireland.

As the company from Mountain View looks to start offering a wider array of services to compliment its search advertising business, the need for a dedicated marketer to position the brand into new waters is a sensible move as well as showing maturity by a company that many still see as a young gun.

Torsten Schuppe joings Google from from online auction company Ebay which he started at in February 2006 as head of internet marketing. Torsten’s role will November and his responsibilities will span marketing of the search business, Apps, Chrome and possibly other Google products recently launched.

See more at: http://www.marketingmagazine.co.uk/News/MostEmailed/943513/eBay-marketing-director-Torsten-Schuppe-joins-Google-UK-role/