Yahoo! slips as Bing keeps chipping away at Google in US

Interesting stats came out today regarding the still freshly painted Bing; Microsoft’s much lauded search engine.

According to ComScore, at the end of July Bing accounted for 8.9% of US search market share, up from 8.4% the previous month. Prior to this, The Seattle companies search platform accounted for less than 8% of market share.

ComScore also highlighted that search queries on Bing had increased by 2.4% through the month to 1.21bn.

Google maintained its dominant position as the number one search engine, with 64.7% of market share, although this was down slightly from 65%. Yahoo!, who last month agreed a search deal with Microsoft, saw its share slip from 19.6% to 19.3%.

In the UK Google has 79.7% of market share in contrast with its closest rival, Yahoo, on 4%.