Will new Windows Phone advert for Windows Mobile 6.5, kick start a new era at Microsoft

Never underestimate the power of marketing. Microsoft of all companies is aware of pushing a product before anyone else and creating the de facto standard by which all must follow. The machine you are viewing this article on right now is more than likely running a Microsoft operating system, an OS that Microsoft pushed to put in every machine all those years ago and became the first choice for business and then the consumer – whether you liked it or not.

Times have certainly changed and though the route to market may be blurred at times, what is clear is that the mobile space is one in witch Microsoft must show more urgency.

Having been slow on the take up and growth of the internet, the Seattle based company doesn’t want to be seen to be napping and has pulled the stops out on interesting and dare I say engaging advert that is currently doing the rounds in the US.

The most interesting element of the spot is the inclusion Microsoft has made of all the various brands it once saw as a rival. This, to me, sees the company maturing to the brave new world of collaborative engagement and giving the customer what ‘they’ want as well as endearing Microsoft to its existing user base a little more.

Advertising aside, Microsoft have a big mountain to climb with most phone manufactures going with the more popular mobile OS systems out there. Symbian, Android, iPhone and Blackberry platforms will make sure that Microsoft’s ad agency has its work cut out