Shiny happy people holding social hands – GAP drops TV for Social Media

It’s rare that I do a double take on news headline but double take I did when I read the article in yesterdays NMA that GAP has dropped TV ads in favour of an online social media campaign.

The company has launched a campaign for its 1969 premium ‘Born to Fit’ jeans range with the centre piece being a Facebook fan page as part of its push to promote its reinvented line of jeans.

Quite ironic that the brand has chosen to use what is probably the newest ad platform for something that came out back in the 60’s. The times, they are certainly a changin’…