Search Advertising continues to increase as Internet Advertising is down overall

The semi annual report on the state of Internet advertising by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers has released.

Some findings:

Internet advertising overall declined in the first half of 2009 by 5.3% compared to the same period, coming in at $10.9 billion. Search Advertising however, continues to ride out the economic downturn by increasing 1.7% to $5.15 billion.

Commenting on the report, David Silverman, PwC Assurance partner said, “While the overall advertising market has continued to be impacted by current economic conditions, marketers are allocating more of their dollars to digital media for its accountability and because consumers are spending more of their leisure time online.”

Randall Rothenberg, President and CEO of the IAB said, “We are in one of the most difficult economic slumps in decades. Interactive is one of the advertising sectors that has been least affected.”

He added, “In recent years the digital revolution has driven a transformation of how consumers experience advertising and media. As the economy improves, we’re confident that brands will devote an even greater share of their budgets to reaching consumers as they make interactive media a larger part of their lives.”
See more at: http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-100509